New York is Declared Top Global Fashion Capital of the Decade; Paris Takes the Crown for 2019.

PRESS RELEASE FEB 4, 2020

For more info email info@ or call Paul JJ Payack +1 737. 215.7750

AUSTIN, Texas, February 4, 2020 (Newswire.) -?The Global Language Monitor, a United States-based Big-data research firm has announced the Top Global Fashion Capitals of the Decade (2010-2019) and of the Top Global Fashion of the Year 2019.? ?New York was named the Top Global Fashion Capitals of the Decade, while Paris takes the 2019 crown – its Third This Decade.? GLM has been ranking the Top Global Fashion Capitals since 2007.

Paris Takes the 2019 Crown - Its Third This Decade

AUSTIN, Texas, Feb. 4, 2020 /PRNewswire/ — The Global Language Monitor, the worldwide leader in the documentation, analysis, and tracking of trends in the English language worldwide, has announced the Top Global Fashion Capitals of the Decade (2010-2019) and of the Year 2019. New York was named the Top Global Fashion Capital of the Decade, while Paris Takes the 2019 Crown – its Third in the last 10 years. GLM has been ranking the Top Global Fashion Capitals since 2007.

It’s no surprise that New York and Paris have continued to vie for the top spot on the rankings. Paris won the Top Global Fashion Capital title for 2019, up from fourth place ranking in 2018. Over the decade, New York won big with an average rank of 1.6, finishing in first or second place every year since 2010 – earning it the number one spot for the decade. Paris finished second for the decade with an average rank of 2.4.  

New York Vs Paris Vie For the Top Global Fashion Capital Throughoutthe Decade

London took third place on the decade’s ranking with an average rank of 2.7, centering upon its spectacular two-year run from 2011 to 2012, coinciding with a highly-anticipated Olympics Game and the ever-stylish, Alexander McQueen-adorned Kate Middleton.

Global Language Monitor has been ranking the Top Fashion Capital since 2007

“Fashion is a driving force both economically and culturally and have an impact regionally, country-wide and even across the world,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “Structural change is here, as reflected in the rankings. The traditional fashion capitals are holding their own, but the emerging cities are appearing ever-more frequently throughout the rankings.”

These burgeoning fashion capitals include Los Angeles, Las Vegas, Barcelona, Madrid, and Berlin.

New York’s Mid-town Manhattan

The ever-increasing number of Red Carpet events is having a growing impact.  What was once reserved for the Oscars and Emmys, now include such worthy newers as the Met Gala and British Oscars down to icCon events and the Country Music Awards. Their impact is most readily seen in the rise of Las Vegas and Los Angeles.

Also of note in 2019, Tel Aviv and Tehran earned inclusion on the rankings.  Tel Aviv came in at No.57 while Tehran took the 58th spot. Tel Aviv, promoted as the “non-stop city”, has a robust public fashion profile. Tehran, under the leadership of the Islamic state, has a hidden yet vibrant fashion scene. The long-awaited rise of Third World fashion centers has now arrived,  Perhaps the most dramatic example, including Lagos, which rose over three rankings from 60th to 41st.

More information about the pany and its top lists can be found at .

About Global Language Monitor

Based in Austin, Texas, the Global Language Monitor collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language. The pany is known for its Word of the Year, political analysis, college and university rankings, high-tech buzzwords, and media analytics. For more information, visit .

Highlights of the Recent Past

Real-time Analysis of the 2008 Presidential Election

Why the Word “Truth” Troubles Us So

Top Words of the 21st Century

Woke” is the Top Word of 2019

Number of Words in the English Language

Top Politically (in)Correct Words

Top Words of the First 15 Years of the 21st Century and What They Portend

Top Global Fashion Capitals (2018)

The Battle over Climate Change Explained in Three Charts

1,000,000 Words! The joys of our truly global language. {London Telegraph)

Lexicography 2.0 (Chambers Dictionary)

Top Business Buzzwords, Third Edition

Global Language Monitor Announces That ‘Truth’ is the Top Word in the English Language for the 21st Century

DECEMBER 30, 2019 BY ADMIN

Rise of China Now Top News Story of the 21st Century

PRESS RELEASE  DEC 30, 2019 10:00 EST

AUSTIN, Texas, December 30, 2019 (Newswire.) - Global Language Monitor, the worldwide leader in the documentation, analysis, and tracking of trends in the English language worldwide, has announced that “Truth” is the Top Word in the English Language for the 21st Century.

Truth (and No. 2 Progress) both far outdistanced the other words in contention, including sustainability, extinction, and Internet. Climate change was followed by (the rise of) China, while Global warming, Twitter and Google followed.  

The first twenty years of the 20th century already set the trajectory for the remainder of the century. The first World War had already concluded as had the Bolshevik Revolution. The seeds of World War II were sown as was the rise of munism, German Nationalism, the carving up of the Middle East without regard to societal structures, total warfare, the introduction of weapons of mass destruction, flight, electrification of rural areas, the internal bustion engine, the dependence on hydrocarbon for fuel, Einstein’s first papers on relativity, the arms race, the explosive growth of cities, and so much more.

What do the Top Words of the 21st Century portend?

See the Google Ngram depicting the dominance of Truth and Progress over the other eight words in the Top Words of the Century list.

The second Google Ngram depicts the relative closeness in the ranking for Nos. 3 to 10.

Global Language Monitor began recording the Top Words of the Year in 2000 to document the history of the 21st Century through English language usage, the world’s first truly global language. The words are culled throughout the English-speaking world, which as of January 2018 ranks more than 2.58 billion speakers. Global Language Monitor employs its NarrativeTracker technologies for global internet and social media analysis.

NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the internet, blogosphere, and the top 300,000 print and electronic global media as well as new social media sources as they emerge.

Global Language Monitor has also provided a list of the Top 20 Trending Words of the Year for 2019 ranked to date.

The Top Ten Words for the Twenty-first Century for Global English with mentary follow.

  1. Truth – Despite the cries of impending doom echoing ever more loudly throughout the young century, or perhaps because of them, Truth rings out ever more clearly.
  2. Progress – Though it was the Top Decliner for 2019, progress in Martin Luther King’s words might just follow his arc: “The arc of the moral universe is long, but it bends toward justice”.
  3. Sustainability – Sustainable topped the charts some thirteen years ago and now it is strengthening still. 
  4. Extinction – The highest ranking ever for this impending catastrophe of the on-ing Sixth Great Extinction.
  5. Internet – Many interviewed thought that the web or internet would reign supreme; the numbers, however, did not bear them out.
  6. Climate change – Ranked higher in individual years but always in the top ten.
  7. (The rise of) China – The Top News Story of the first decade of the century, and now the Top News story of the Twenty-first century thus far.
  8. Global warming – People aren’t quite sure what they should call what’s happening to the planet.  Please bear in mind that when the original Native Americans crossed the Bering Land Bridge, the oceans were 300 feet lower than today. Add in the hand of man of the Anthropocene and the consequences only bee that much more dire.
  9. Twitter – A decade ago we mentioned that Twitter was more than a child’s toy but, rather ominously, a potential weapon of mass disruption (or even destruction).
  10. Google — One of the most transformative tools the species has yet achieved.

About Global Language Monitor

Based in Austin, Texas, the Global Language Monitor collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language. The pany is known for its Word of the Year, political analysis, college and university rankings, high-tech buzzwords, and media analytics. For more information, visit .

Media Contact:
?Paul JJ Payack
info@

Source: Global Language Monitor

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Global Language Monitor Announces ‘Woke’ is the 2019 Word of the Year for Global English Worldwide

This is the twentieth consecutive survey since the turn of the century that Global Language Monitor has tracked the Word of the Year.


NEWS PROVIDED BY The Global Language Monitor 

Dec 17, 2019, 13:24 ET

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AUSTIN, Texas, Dec. 17, 2019 /PRNewswire/ — Global Language Monitor, a pany that documents, analyzes, and tracks trends in language usage worldwide, has announced that ‘Woke’ is the Top Word of the Year (#WOTY) for 2019. Woke has also dramatically risen in use during the last decade.

Woke, the Top Trending Word of 2019 for Global English thus far has dramatically risen in U.S.  during the last decade as shown in the Google Ngram graph.
Woke, the Top Trending Word of 2019 for Global English thus far has dramatically risen in U.S. during the last decade as shown in the Google Ngram graph.

In progressive-based language, ‘woke’ describes an epiphany-like experience, where one is awakened to the call of social justice and the failures of the past,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “Every generation in the Post-Modern era has had similar experiences be they Civil Rights, the Vietnam War, the Women’s Movement, LGBT rights, and beyond. A key distinction here is that the sins of the past are now viewed in the context of the present as subjects to be rectified.”

Woke’ traces back through the Old English and is defined as to arise, to e to be, and to be born. It’s from Anglo-Saxon and Old High German ultimately from Proto-Indo-European root ‘weg’ defined as to be strong and to be lively.

Woke,’ the Top Word of the Year for Global English has dramatically risen in use in the U.S. during the last decade as shown in the Google Ngram.

Progress as the Top Un-trending Word

In a first, GLM named the Top Un-trending Word (or Decliner) for 2019, which is thus far ‘Progress.’ Payack noted, “The concept of progress has had a profound influence on the advance of Western Civilization since ancient times. The idea of ‘progress’ as espoused in the works of Enlightenment thinkers had considerable influence on the drafters of the Declaration of Independence and the U.S. Constitution. The word though has significantly fallen especially since the mid-1960s as shown in the Google Ngram.

In 2018 there were two distinct Words of the Year (#WOTY): The Moment?—?A confluence of fame, fortune, and happenstance (Worldwide), and Weaponize?—?In today’s bitterly partisan infighting, any word, action, or deed can and will be weaponized (U.S. alone).

Global Language Monitor began recording the Top Words of the Year in 2000 to document the history of the 21st Century through the English language, the world’s first truly global language. The words are culled throughout the English-speaking world, which as of January 2018 ranks more than 2.58 billion speakers. Global Language Monitor employs its NarrativeTracker technologies for global internet and social media analysis.

NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the internet, blogosphere, and the top 300,000 print and electronic global media as well as new social media sources as they emerge.

Global Language Monitor has also provided a list of the Top 20 Trending Words of the Year for 2019 ranked to date, including last year’s ranking (number after the word) and a brief description or mentary of usage.

  1. Woke (5)?— An epiphany-like experience, where one is awakened to the call of social justice.
  2. Consequential?—?Presidents are now judged on the ‘consequentiality’ of their administrations.
  3. Migrants (16)?—?The continuing worldwide movement of mass migrations.
  4. Opioids (3) — The scourge continues as the nation seems a bit inured to the devastation (more casualties than all deaths in U.S. Wars from WWII to present).
  5. Collusion (11)?—?The report is filed and final, but the controversies continue.
  6. Anthropocene?—?Did a new human-influenced geological epoch actually begin in 1950?
  7. Heartbeat?—?Fetal heartbeat bills are now front-and-center in state legislatures across the nation.
  8. Blue Wave?—?The Democrats winning back control of Congress in the 2018 Mid-terms.
  9. Family Separation (6)?—?Family detention and separations actually began in 2014. This is a grave and intractable matter, with plenty of blame to spread around.
  10. Trade War (7)?—?As we first noted in 2009, “The Rise of China” is a geopolitical event of the first order with the seismic shockwaves continuing to echo around the world.
  11. Fake News (8)?—?Packaged news, planted sources, one-sided exposes, party lines, and official narratives are a new phenomenon only to those with no sense of history.
  12. Climate Change?—?8,000 years ago, New York City was under a mile of ice.
  13. The Moment (1)?—?A confluence of fame, fortune, and happenstance.
  14. Nukes (4)?—?Last year North Korea and in 2019 Iran and Russia added to the mix.
  15. Progressives?—?The word ‘liberal’ outlived its usefulness as the description of one’s political leanings.
  16. Micro-influencers?—?Bloggers, Vloggers, Instagrammers, YouTubers, and other small yet very influential munities of interest.
  17. Fact Check (17)?—?New studies suggest that fact-checkers appear to have definite biases.
  18. ICE?—?The U.S. Immigration and Customs Enforcement agency under the Department of Homeland Security.
  19. Women’s World Cup?—?The quadrennial, global celebration of women’s football.
  20. Gerrymander?—?The divvying up the political spoils (election districts) to the advantage of those in power.

Global Language Monitor has also released the Top Trending Words/Phrases of the Year for 2019 related to the call of social justice ranked to date, including last year’s ranking (number after the word) and a brief description or mentary.

  1. Identity Politics — - Tip O’Neill once famously opined that “all politics IS local”; nowadays it this has been updated to “all politics IS Identity”.
  2. They/Them — A variation of He/She.
  3. Fetal Heartbeat — - The center of a movement in many states to prove fetal viability.
  4. Woke — - The Great Awokening, etc.
  5. MeToo — - The #MeToo movement continues to wend itself into global culture.
  6. Cisgender — Those identifying with their assigned birth gender.
  7. Cultural Appropriation — One group, say white, female college students, adopting popular fashion styles of a minority group. (At one time considered a great pliment.)
  8. Intersectionality — According to Oxford, “The interconnected nature of social categorizations creating overlapping systems of discrimination”.
  9. Microaggression — ments, looks, and gestures that municate prejudicial slights, often unintentional.
  10. White Privilege — Societal benefits accrued to whites, by benefit of their cultural heritage. (In other cultures privilege often extends to other cultural groups.)

In addition, the Global Language Monitor has also tracked the Top Words, Phrases and Names of the 21st Century. More information about these and the pany can be found at .

About Global Language Monitor

Based in Austin, Texas, the Global Language Monitor collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language. The pany is known for its Word of the Year, political analysis, college and university rankings, high-tech buzzwords, and media analytics. For more information, visit .

Media Contact:
Paul JJ Payack
info@

Related Images

google-ngram-showing-the-rise-of.png
Google Ngram showing the rise of “Woke”
Woke, the Top Trending Word of 2019 for Global English thus far has dramatically risen in U.S. during the last decade as shown in the Google Ngram graph.

google-ngram-showing-the-decline.png
Google Ngram showing the decline of “Progress”
Progress, the Top Un-trending Word Decliner for 2019, has significantly fallen, especially since the mid-1960s as shown in the Google Ngram.

SOURCE The Global Language Monitor

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Highlights from the Recent Past

“Truth” is Top Word of the Year 2017 by The Global Language Monitor

The Only Analysis for Global English Worldwide

18th annual analysis by the Global Language Monitor

“Weinstein Effect” (and #MeToo) is the Top Phrase and Xi Jinping is the Top Name of 2017

 Recently, The Global Language Monitor (GLM) announced that Truth is the Word of the Year for 2017.

For Immediate Release,

For More Information, call 001.512.801.6823 or email info@.

December 2017,  Austin, Texas (Updated) – Truth has been named the 2017 Word of the Year for Global English (#WOTY2017) by the Global Language Monitor, in its eighteenth annual global analysis. In addition, the Weinstein Effect has been named the Top Phrase and Chinese leader Xi Jingping the Top Name of 2017.  Following ‘Truth’ were the words Narrative, Opioids, Awoke, and Nuclear Option.  Rounding out the Top Ten were Deep State, Robot Apocalypse, Higher Level of Fake News, Blessee, and Lean Into. 

“Since the turn of the century, the Global Language Monitor has been naming the words of global English that have had the most profound influence upon the language, the culture, and/or the world of the 21st century,” said Paul JJ Payack, President, and Chief Word Analyst.  GLM ‘s methodology, true to its Silicon Valley heritage, is to examine the totality of Global English with the tools now available to better understand the underlying trends that shape our words and, hence, our world.”

GLM tracks the top trending words three times during the year before the final assessment is released at year end.  Below are the Global Language Monitor’s 2017 Words of the Year for Global English.

Global Language Monitor’s 2017 Top Words of the Year for Global English

Rank, Word, Previous Rank, Definition 

  1. Truth (1)?—?Let’s face it.  The conversation is all about truth, or lack thereof.
  2. Narrative (2)?—?As GLM noted in ’08, Narratives began replacing facts in politics; a harbinger to ’fake news’.
  3. Opioids (10)?—?More deaths than gun violence and automobiles crashed bined.
  4. Post-Truth (16)?—?Objective facts are less influential than appeals to emotion or the prevailing narrative.
  5. Woke (New)?—?Awakening to issues of social and racial justice.
  6. Brexit (4)?—?[United Kingdom] Definition according to Theresa May:  “Brexit means Brexit”.
  7. Blessee (New)?—?[RSA, South Africa] Those who are shown financial favor through a ‘Sugar Daddy’ (New)
  8. Non-binary (13)?—?Gender identity defined as neither male nor female.
  9. Anthropocene (15)?—?The current geological time period where human activities have had a major environmental impact on the Earth.
  10. Latinx (11)?—?Neologism for the Hispanic heritage of any stripe.
  11. Ransomware (New)?—?A type of malware where targeted sites are ‘captured’ and rendered useless until a ransom is paid to the hackers.
  12. Tradie (New)?—?[Australia] Short for any worker in the trades:  tradesmen, e.g., electricians (sparkies), truckers (truckies), chippies (carpenter) and the like.
  13. Flip (New)?—?Any quick financial transact5on meant to turn a quick profit, particularly involving real estate.
  14. Covfefe?—?The Trumpian Typo Heard ‘Round the world.
  15. #Resist?—?From Latin resistere, from re- + sistere to take a stand
  16. Appropriation (Cultural)?—?Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.

Missed the Cut and former rank: Antifa (18), Alt-right (17), Bigly (5), and Populism (19)

Global Language Monitor’s 2017 Top Phrases of the Year for Global English

Rank, Word, Previous Rank, Definition Weinstein Effect (New)?—?(#MeToo) Emboldened women across the globe confront those who have been abused them in their past.

  1. Weinstein Effect (and #MeToo) (New)?—?Emboldened women across the globe confront those who have been abused them in their past.
  2. Nuclear Option (7)?—?The use of nuclear weapons by either side in the on-going and decades-long North Korean standoff.
  3. Deep State (New)?—?The idea that entrenched bureaucracies, beholden to no one, controlling the ship of state with little concern for elected officials.  In effect, a ‘Shadow’ government
  4. For Real (FR) (New)?—?[Indian] It took a half a century for the hip lingo of Venice Beach to proliferate to the call centers of India as FR.
  5. Robot Apocalypse (New)?—?The oning usurpation of Humankind by robots and other advanced forms of Artificial Intelligence.
  6. Fake News (New)?—?A higher level (and far more dangerous method controlling the news) through special relationships, the tight control of events, planting sources, and keeping the actual facts to a tight inner circle.
  7. Lean Into (New)?—?Being totally mitted (or lean into) a cause, an initiative, or career choice.
  8. Non-binary (13)?—?Gender identity defined as neither male nor female.
  9. Memory Care (14)?—?Euphemism for treating Alzheimer and other forms of dementia
  10. Cultural Appropriation?—?Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.

Missed the Cut and former rank: Alt-right (17), Dumpster Fire (9), Nuclear Option for US Senate (6), and Safe Place (20).

Global Language Monitor’s 2017 Top Names of the Year

Rank, Name

  1. Xi Jinping?—?General Secretary of the munist Party of China
  2. Donald J. Trump?—?President of the United States of America; Trump took the Top Honors in 2016 and 2015.
  3. Pope Francis?—? Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, the Bishop of Rome, and sovereign of Vatican City.
  4. Angela Merkel?—? Angela Dorothea Merkel, Chancellor of Germany
  5. Vladimir Vladimirovich Putin?—? President of Russia
  6. Theresa May?—?P)rime Minister of the United Kingdom
  7. Kim Jung Un?—?  North Korean Strongman
  8. Narendra Modi?—?Prime Minister of India
  9. Donald Tusk?—?President of the European mission
  10. Shinzō Abe?—?Prime Minister of Japan
  11. Justin Trudeau?—?Prime Minister of Canada
  12. Hurricane Harvey and Maria?—?Hurricanes that devastated Houston and Puerto Rico, respectively

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 2.35 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801-6823, email info@, or visit www..

Intro to “Word of the Year” Phenomenon

Paul JJ Payack’s Brief Intro to the WOTY Phenomenon

Click to Play

WOTY       W0TY       WOTY       WOTY       WOTY

WOTY       W0TY       WOTY       WOTY       WOTY   

WOTY       W0TY       WOTY       WOTY       WOTY

WOTY       W0TY       WOTY       WOTY       WOTY

WOTY       W0TY       WOTY       WOTY       WOTY

WOTY       W0TY       WOTY       WOTY       WOTY

WOTY       W0TY       WOTY       WOTY       WOTY

WOTY       W0TY       WOTY       WOTY       WOTY

WOTY       W0TY       WOTY       WOTY       WOTY

A Brief Retrospective on the Nature of Truth and Why It Confuses Us So

Diogenes Searching For TRUTH in Ancient Greece

 Recently, The Global Language Monitor (GLM) announced that Truth is the Word of the Year for 2017.

Austin, Texas, December 2017.  If you kept abreast of the daily press reports, you would think an outbreak of mass hysteria or at least amnesia had swept over the nations of the West. The world’s leading print and electronic media acted as if the concept of truth had been circumvented, or even, contravened, and sounded alarm after alarm that what we all knew as facts were no longer discernible. The source of this disruption in the news cycle, of course, was what came to be known as fake news and post-truth.

For historical parisons of a number of the terms used in this analysis, GLM used the Google Ngram Viewer.   You can use the Ngram Viewer to chart frequencies of ma-delimited search strings.  The Google Ngram Viewer uses yearly counts from sources printed between 1500 and 2008, though in some cases later dates of publications are included.

In the first example, frequencies of citations between and among a number of words used to describe the Top Words of the Year for 2016 are plotted between 1940 and the present.

Figure 1. Relative Frequency of citations among words used to describe the Top Words of the Year for 2016

Figure 2. Close-up on Relative Frequency Among Some Top Words of the Year for 2016

Figure 3.  parisons of the Words Truth Vs. Lie Since 1740

This is why early in the century, the Global Language Monitor put into place a methodology that clearly states that each considered word or phrase must adhere to the published criteria (see below). The methodology calls for words and phrases from the entire global English linguasphere to be considered, as well as each fulfilling geographic and demographic requirements. This automatically excludes the lists created by those organizations that rely on polls and other such non-scientific tools

A Methodology Optimized for the Wired World -- GLM’s Word of the Year rankings are based upon actual word usage 
throughout the English-speaking world, which now approaches some 2.38 billion people, who use the language 
as a first, second, business language. To qualify for these lists, the words, names, and phrases must meet 
three criteria: 1) found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ 
and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must 
appear world-over, not limited to a particular profession or social group or geography. The goal is to find 
the word usage that will endure the test of time.

Global Language Monitor began to use newly available technologies to document the Words of the Year for Global English at the turn of the 21st century, with the idea to encapsulate and capture the essence of the preceding twelve months in a sort of linguistic amber.

Consider for a moment that fact that in 2009 GLM named ‘twitter’ as the Global English Word of the Year, not only as a social media phenomenon but as a potential Weapon of Mass Disruption (or even destruction). Witness: 1) the Arab Spring and 2) the actions of one Donald J. Trump.

Political Correctness

In a time so debilitated by the specter of political correctness (both from the left and the right), it seems rather demeaning to advance the concept of ‘fake news’, once you study its etymology, tracing back the origins of the word ‘fake’.

Cambridge Dictionaries’ definition of fakir: A Muslim (or, loosely, a Hindu) religious ascetic who lives solely on alms. Origin: Early 17th century: via French from Arabic faqīr. Fakir, Arabic Faqīr (“poor”), originally, a mendicant dervish. In mystical usage, the word fakir refers to man’s spiritual need for God, who alone is self-sufficient. Although of Muslim origin, the term has e to be applied in India to Hindus as well.

Fakirs are generally regarded as holy men who are possessed of miraculous powers, such as the ability to walk on fire or to subsist by looking only at the face of God.

In a Languagelog posting by Mark Liberman, How Fakirs Became Fakers, Edmund Wilson ments (from the grave) that Fakirs began to bee entwined with fakers with a mon usage that arose out of the American spiritualism craze of the 19th century.  This is where one can witness the shift in meaning for the word fakir, from an Islamic religious ascetic to the Hindu “Yogi,” to a sort of street corner or carnival barker or “producer of illusions”.

In other words ‘fake news” joins a long list of ethnic slurs that have imbued American English since before the founding of the republic. They are too many to repeat. However the most mon of these might be ‘ethnic-group’ giver’ or ‘ethnic-group rich’. Specifically, using the term fake news could be said to humiliate and/or cast aspersions upon Muslim and/or Hindu holy men. Recent searches of the New York Times found 869 instances of ‘fake news,’ while searches of The Washington Post found 1,352. None mentioned the historical dubiousness of the practice.

You can see this linguistic shift peaking around 1940 and continuing to this day.

Figure 4. Shift in Meaning Between Fakir and Faker During the 1940s

In retrospective, even the whole idea of fake news and post-truth is a bit of an over-reaction. The organizations that were disrupted the most by the appearance of unchecked, non-verifiable and inadequately sourced stories, were those upon which the world came to rely and depend upon to safeguard the information delivered to their audiences as verifiably true. To continue in these roles as stewards of truth, it was incumbent upon them to put into place new methods of testing information.

The unvarnished truth is that the dominant news gathering and distribution organizations fell behind the curve as sources of information multiplied by orders of magnitude. Neither did they prehend the astonishingly rapid advances in puting power. Finally, the evolution of munication and social media tools advanced far more quickly than the old line media’s ability to adapt to and absorb them.

Decades of reporting on the decline of the US manufacturing base never seemed to register to old media as applicable lessons for themselves. In the mid-’80s, an HBS case study inquired as to which fared better — panies with strategic plans in place or those that had none. The answer: a dead heat. Apparently, panies without strategic plans were able to adjust more quickly to changing market conditions while panies with strategic plans all too often, steadfastly rode these plans straight into oblivion.  (For more information on this phenomenon, check out the first two editions of In Search of Excellence.  Prepare to be shocked.)

What is Truth?

The debate over what is truth has been ongoing since the search for an ‘honest man’ by Diogenes the Cynic, the dialogues of Socrates as recorded by Plato, the rhetorical question Pontius Pilate asked of the Christ, the Confessions of Augustine, the Summa of Aquinas, and the monastic scriptoria of Medieval Europe.

In the scriptoria of the Middle Ages, an elaborate system was constructed to ensure that no discrepancies were introduced into Scripture or highly-prized scholarly works — before the ing of movable type and the printing press. Can you imagine the decibel level of a discussion that played out over the misrepresentation of a single iota when dealing with the work of a Church Father, the Apostle Peter (or Paul), or the words of the Lord himself? This, of course, was plicated by the fact that there were few grammatical rules, little or no punctuation, no spaces between and among words, nor between sentences or paragraphs, and the like.

Even in the late 17th and early 18th centuries, Harvard and Yale engaged in the same sort of tussle about the owner of Truth as the Right and Left are engaged in today.  Harvard chose the Latin word Veritas (Truth) on its official seal, while Yale considered the matter closed by adding Lux et Veritas.  (Light and Truth) to its own shield.  Three hundred years later, in an academic world perhaps overly concerned with political correctness, Harvard won top honors for the Top Politically (in)Correct Word of 2016.

Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of munications at the speed of light that the internet has foisted upon us.

We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the tsunami washing over the planet at an ever-quicker pace. Indeed, the nature of the beast hasn’t changed at all. It is our outdated techniques, that haven’t kept up with the new reality: News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.

Can you imagine the uproar in the monastic world when documents would be produced with little or no vetting against the time-honored standards?

In 2008 GLM published an article, “Is Merriam-Webster its own Best Frenemy,” where we noted that its newest additions to its Collegiate Dictionary, were older than most entering college students at the time (28 years vs 18!)  Indeed, for the most part, technology could solve most of the Post-truth and Fake News phenomena.

Since the turn of the 21st century, the Global Language Monitor (GLM) has named the Top Words of Global English. A decade earlier, the American Dialect Society began to name the Word of The Year for mostly American (and a bit of British) English with little or no use of the then-emerging puter power. By the end of the first decade of the 21st Century, the BBC chose the Global Language Monitor to determine the Top English Words of the Decade worldwide while they chose an UK-based Linguist to highlight those of the UK.

One of the most surprising trends in the evolution of the Words of the Year over the last two decades is that they have bee decidedly more parochial, and more trivial, as the century has progressed. Now there are about a dozen players, all peting for the same space, so the race has been one of dumbing down the various nominees and ultimate winner in an apparently desperate attempt to seek the lowest mon denominator, or even worse, to optimize entertainment value.

Perhaps most surprising of all is the apparent lack of preparation by the venerable incumbent organizations responsible for gathering, sifting through, and certifying information that then qualifies as verifiably newsworthy.

Apocalyptic language has been widely cited as word of the year worthy for the last several years — and rightly so. In fact, Apocalypse and Armageddon took Global Language Monitors’ honors as Top Global English Words of 2012. And though GLM’s proprietary algorithms have displayed a predictive element, it’s entirely possible that Apocalyptic language did indeed peak some five years too soon.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801-6823, email info@, or visit www..



GLM’s Top Words Record the History of the 21st Century, Thus Far

GLM’s Top Words of the Year Record the History of the 21st Century. Many of the shifts first noted by the trend and narrative-tracking techniques of GLM can be found here, also.

Top Words for the First 15 Years of the 21st Century & What They Portend

 Recently, The Global Language Monitor (GLM) announced that Truth is the Word of the Year for 2017.

Austin, Texas, March 3, 2017 (Update) — One hundred years ago, in the year 1915 to be precise, a number of historical trends had already been set in motion that would e to dominate the rest of the century, for better or for ill.   The Global Language Monitor, which tracks global trends through the Big Data-based analysis of Global English, has recently pleted a three-year study to better ascertain what trends are we now tracking that will portend future events.

“The first fifteen years of the 20th c. set the trajectory for the remainder of the century — and beyond.”  said Paul JJ Payack, president and Chief Word Analyst, the Global Language Monitor.  “This included the seeds of World War, Bolshevism, munism, German Nationalism, the carving up of the Middle East without regard to societal structures, total warfare, the introduction of weapons of mass destruction, flight, electrification of rural areas, the internal bustion engine, the dependence on hydrocarbon for fuel, Einstein’s first papers on relativity, the arms race, the explosive growth of cities, and so much more.

If the same can be said for the 21st century at the 15-year mark, what trends can we see that will be likely shape the rest of the 21st century, into the 22nd — and possibly beyond.”

The results for the First 15 Years of 21st Century & the Trends They Portend follow in the format of Rank, Word or Phrase, ment, and Trend.They Portend

Top Words for the First 15 Years of 21st Century & the Trends They Portend
RankWord or Phrasement21st Century Trend
1Web/Internet (2000)Some argue the most momentous change to human society since the Renaissance — also reflected in language usageSome argue the most momentous change to human society since the Renaissance. Web 2.0 was the tipping point where the Internet became embedded into everyday life.
2China (2009)2015 is the year that China surpasses the US as the Earth’s economic engine in terms of PPE.  If China holds the title for as long as the US, it will be the year 2139 before it turns over the reigns.The Rise of China will dominate 21st century geopolitical affairs like US in the 20th
3Selfie (2013)Evidently an ego-manical madness gripped the world in 2013-14.The more people populate the planet, the greater the focus on the individual.
4404 (2013)The near-universal numeric code for failure on the global Internet.404 will not merely signify the loss of an individual connection but the shutdown of whole sectors of society
59/11 (2001)An inauspicious start to the 21st Century.The early 20th c. saw the seeds of Bolshevism, German Nationalism, and Fascism.  The seeds thus planted in the 21st c. are equally foreboding
6OMG (2008)One of the first texting expressions (Oh my God!), another was BFF as in Best Friend ForeverFirst sign that the Internet would change language. Basically the successor to Morse’s ‘What hath God Wrought?
7Sustainable (’06)The key to ‘Green’ living where natural resources are wisely conserved and thus never depleted.Made small impact in 2006; its importance grows every year and will continue to do so as resources ARE depleted.
8Hella (2008)An intensive in Youthspeak, generally substituting for the word ‘very’ as in ‘hella expensive’The world is being subdivided into the various tribes of youth (Trans national to follow.)
9N00b (2009)A beginner or ‘newbie’, with numbers (zeroes) replacing the letter Os, emphasizing a new trend in written EnglishThe Geeks will inherit the Earth
10Futebol (2011)Ready or not, the World Cup of Futebol, Futbol, Football, and Soccer was on display in BrasilSports bee an evermore global business
Copyright ?2015 Global Language Monitor
11Nanobots and Grey Goo (’07)Have we already witnessed the most horrifying forms of warfare? Not if you haven’t envisioned …… self-replicating nanobots spewing forth ever mounting piles of grey goo might tend to dampen prospects for living things
12Climate Change (’00)Near the top of word usage list since day one of the century.Focusing on data from the last hundred years actually obscures the magnitude of climate change; paleohistory suggests sea level changes of 300 feet
13 Derivative (’07)Financial instrument or analytical tool that engendered the MeltdownIntertwined global financial institutions have the ability to bring down the entire global electronic system if they falter
14Apocalypse, Armageddon & variations thereof (2012)The word Apocalypse has been in ascendance in English for some 500 years.  However, recent years has witnessed an unprecedented resurgenceWars and rumors of war appear to be the least of it
15Occupy (2011)‘Occupy’ has risen to pre-eminence through Occupy Movement, the occupation of Iraq, and the so-called ‘Occupied Territories’The gulf between the haves and have nots, the North and the South, the 1% and all the rest has only worsened through a century of unprecedented economic, scientific and social progress
16Tsunami (2004/5)Southeast Asian Tsunami took 250,000 livesThe Southeast Asian Tsunami was a thirty-foot swell that resulted in a quarter of a million deaths. Might a 300-foot rise in sea-level engender a ‘slow Tsunami with deaths in the millions?
17Inflation (Cosmic) (2014)OK, so that the Universe expanded a gazillion times faster than the speed of light is now a fact.  Way Cool.At the beginning of the 20th c., scientists thought our local galaxy was the entire universe; since then our view of the universe has expanded a billion billion times
18Singularity (2015)Singularity was originally the name for Cosmic Genesis Event  (the Big Bang),Spoiler Alert:  Now used to describe when puter intelligence surpasses that of humans (Possibly before mid-century).
19Global Warming  (2000)Rated highly from Day One of the decadeThe next few hundred (or few thousand) years are gong to be a longer haul than we can now imagine
20Refugee (2005)After Katrina, refugees became evacueesAfter Syria, evacuees became migrants.
Copyright ?2015 Global Language Monitor
21Emoticon (2013)Words without letters conveying emotional responses, such as smileysEmoticons. Smileys, Emoji’s  munication continues to evolve in unexpected ways
22Emoji (2014)In 500 years people will look back on the creation of a new alphabet (the alphaBIT):  Letters + numbers + (emoticons) diacritical marks + emoji (picture words).The arrival of the new English Alphabet (the AlphaBIT) is apparently at hand
23Pope Francis (2013)Also Top Name of the Year for 2013.A new type of Pontiff sets the stage for all those Popes who follow …
24WMD (2002)Iraq’s (Non-existent) Weapons of Mass DestructionThe nuclear device dropped Hiroshima weighed tons, the new backpack versions, mere pounds.
25Telomeres (2015)Telomeres are the caps at the end of each strand of DNA that protect our chromosomes.When telomeres wear away, the chromosomes are destroyed, and death ensues.  The goal: protect telomeres, extend life
26German Ascendance (2015)One of the architects of the European Union, German Chancellor Angela Merkel continues her reign as the most powerful woman on the planetGermany’s tragic misadventures of the 20th c., belie its dominance of the Euro Zone in the 21st.
27Anthropocene (2015)A proposed geologic epoch when humans began to impact natural processesAn impact that will only grow for better or ill throughout the century.
28God Particle (2011)The Large Hadron Collider (LHC) continues its quest for the Higgs boson, popularly known as the God Particle.Scientists have calculated a one in fifty million chance that the LHC will generate a small black hole that could devour the Earth.
29Denier (2014)An ugly new addition to the trending words list as it has bee an evermore present invective with sinister overtones (fully intended).Political discourse continues to sink to unprecedented levels
30Carbon Footprint (2008)The amount of carbon released in a process or activityBurning a gallon of petrol produces enough CO2 to melt 400 gallons of ice at the poles.
Copyright ?2015 Global Language Monitor
31 Slumdog (2008)Child inhabitants of Mumbai’s slumsSlumdogs continue to multiply as MegaCities continue to seemingly endlessly expand
32Truthiness (2006)Steven Colbert’s addition to the language appears to be a keeper; While something may not meet the standard of truth, it certainly appears to be trueTruthiness seems to set the new standard, unfortunately
33Change (2008)The top political buzzword of the 2008 US Presidential campaignChange will continue as a top word into the 22nd century — and beyond
34Chinglish (2005)The Chinese-English Hybrid language growing larger as Chinese influence expandsChinese-English will inevitably cross-fertilize as the two great economic powers contend into the 22nd Century
35Google (2007)Founders misspelled actual word ‘googol’Is Google the prototype of the a new “Idea foundry’
36Twitter (2009)The ability to encapsulate human thought in 140 charactersThe ability to encapsulate human thought in wisps of wind (or electron streams) will almost certainly follow
37H1N1 (2009)More monly known as Swine FluSwine Flu, Bird Flu, Ebola, it will only get worse with the hand of man only abetting the enemy
38Bubble (2007)One financial bubble after another as we move into the 21st centuryLet’s see: munism, socialism, fascism, mand economies, the silent hand of the market, China’s hybrid — evidently the business cycle will persist
39The Great War (2014)The centennial of World War I begins four years of soulful memorations — as the forces it unloosed continue to ripple into (and most probably through) the 21st c.As the Great War (and the ravages thereof} continue into the 21st c., what at the odds that its ramifications will continue throughout the 21st
40Political Transparency (2007)A noble idea from the Campaign that was among the first casualties of the Obama AdministrationThe explosion of knowledge portends less transparency not more …
Copyright ?2015 Global Language Monitor
To see the Top Words of 2014

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

Early in the last century, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Silicon Valley is located in what is now the CaliMinor Federation.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.For more information, call 1.512.801.6823, email info@, or visit www..

‘Truth’ is Top Word, ‘Weinstein Effect’ the Top Phrase and ‘Xi Jinping’ the Top Name in Global English for 2017

Summary:  “Since the turn of the century, the Global Language Monitor has been naming the words of global English that have had the most profound influence upon the language, the culture, and/or the world of the 21st century,” said Paul JJ Payack, President, and Chief Word Analyst. “GLM ‘s methodology, true to its Silicon Valley heritage, is to examine the totality of Global English with the tools now available to better understand the underlying trends that shape our words and, hence, our world. Our goal remains to detect these small changes in the language that often presage titanic shifts in the way humans municate.”

The Global Language Monitor’s 18th Annual Edition

For Immediate Release,

For More Information, call 001.512.801.6823 or email info@.

November 16, 2017,  Austin, Texas – Truth has been named the 2017 Word of the Year for Global English (#WOTY2017) by the Global Language Monitor, in its eighteenth annual global analysis. In addition, the Weinstein Effect has been named the Top Phrase and Chinese leader Xi Jingping the Top Name of 2017.  Following ‘Truth’ were the words Narrative, Opioids, Awoke, and Nuclear Option.  Rounding out the Top Ten were Deep State, Robot Apocalypse, Higher Level of Fake News, Blessee, and Lean Into. 

“Since the turn of the century, the Global Language Monitor has been naming the words of global English that have had the most profound influence upon the language, the culture, and/or the world of the 21st century,” said Paul JJ Payack, President, and Chief Word Analyst.

GLM ‘s methodology, true to its Silicon Valley heritage, is to examine the totality of Global English with the tools now available to better understand the underlying trends that shape our words and, hence, our world.

Our goal remains to detect these small changes in the language that often presage titanic shifts in the way humans municate.”

In the recent past, some of the shifts first noted by the trend and narrative-tracking techniques of GLM include:

  1. The use of number sequences as clearly defined words (Y2k, Web 2.0)
  2. The use of Twitter as a new form of stylized human munication (2008)
  3. The introduction of emoji symbols as an addition to and transformation of the alphabet (2012)
  4. The rise of the Narrative presaging the rise of ‘fake news’ and the decline of ‘truth-based’ journalism. (2006)
  5. The mounting impact of the ‘sustainability’ and ‘Green’ movements (2006)
  6. The Rise of Microaggressions as a significant form of ‘bullying’ (2015)
  7. The continued emergence of English as the first truly global language (2000-)
  8. Big Data as the most frequently used but least understood word in High Technology (2011)
  9. The application of data mining techniques to global English to better understand the significance of global events and trends (2013)
  10. The Rise of China as the most significant (and de-stabilizing) event of the 21st century, thus far. (2008)
  11. Unveiling the racist underpinnings behind the rise of Fake News.

GLM has used these technologies to track political and social trends.

The eighteenth year of the 21st century provided words that acpanied the outsized geopolitical events of the age:  nuclear diplomacy, shattered trade alliances, the rise (and re-emergence) of nationalism in various parts of the planet, as well as varying degrees of ‘wokeness’ and intense debates over the role of the past in the present-day world.  Perhaps, most surprisingly, a debate over the nature of truth worthy of Athenian philosophers, of 12th-century Schoolmen?—?and the 18th c. Founders is currently quite the rage.

Global Language Monitor’s 2017 Words of the Year for Global English

Rank, Word, Previous Rank, Definition 

  1.  Truth (1)?—?Let’s face it.  The conversation is all about truth, or lack thereof.
  2.  Narrative (2)?—?As GLM noted in ’08, Narratives began replacing facts in politics; a harbinger to ‘fake news’.
  3.  Opioids (10)?—?More deaths than gun violence and automobiles crashed bined.
  4.  Post-Truth (16)?—?Objective facts are less influential than appeals to emotion or the prevailing narrative.
  5. Woke (New)?—?Awakening to issues of social and racial justice.
  6. Brexit (4)?—?[United Kingdom] Definition according to Theresa May:  “Brexit means Brexit”.
  7. Blessee (New)?—?[RSA, South Africa] Those who are shown financial favor through a ‘Sugar Daddy’ (New)
  8. Non-binary (13)?—?Gender identity defined as neither male nor female.
  9. Anthropocene (15)?—?The current geological time period where human activities have had a major environmental impact on the Earth.
  10. Latinx (11)?—?Neologism for the Hispanic heritage of any stripe.
  11. Ransomware (New)?—?A type of malware where targeted sites are ‘captured’ and rendered useless until a ransom is paid to the hackers.
  12. Tradie (New)?—?[Australia] Short for any worker in the trades:  tradesmen, e.g., electricians (sparkies), truckers (truckies), chippies (carpenter) and the like.
  13. Flip (New)?—?Any quick financial transact5on meant to turn a quick profit, particularly involving real estate.
  14. Covfefe?—?The Trumpian Typo Heard ‘Round the world.
  15. #Resist?—?From Latin resistere, from re- + sistere to take a stand
  16. Appropriation (Cultural)?—?Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.

Missed the Cut and former rank: Antifa (18), Alt-right (17), Bigly (5), and Populism (19)

Global Language Monitor’s 2017 Top Phrases of the Year for Global English

Rank, Word, Previous Rank, Definition

  1.  Weinstein Effect (New)?—?(#MeToo) Emboldened women across the globe confront those who have been abused them in their past.
  2. Nuclear Option (7)?—?The use of nuclear weapons by either side in the on-going and decades-long North Korean standoff.
  3.  Deep State (New)?—?The idea that entrenched bureaucracies, beholden to no one, controlling the ship of state with little concern for elected officials.  In effect, a ‘Shadow’ government
  4. For Real (FR) (New)?—?[Indian] It took a half a century for the hip lingo of Venice Beach to proliferate to the call centers of India as FR.
  5. Robot Apocalypse (New)?—?The oning usurpation of Humankind by robots and other advanced forms of Artificial Intelligence.
  6. Fake News (New)?—?A higher level (and far more dangerous method controlling the news) through special relationships, the tight control of events, planting sources, and keeping the actual facts to a tight inner circle.
  7. Lean Into (New)?—?Being totally mitted (or lean into) a cause, an initiative, or career choice.
  8. Non-binary (13)?—?Gender identity defined as neither male nor female.
  9. Memory Care (14)?—?Euphemism for treating Alzheimer and other forms of dementia
  10. Cultural Appropriation?—?Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.

Missed the Cut and former rank: Alt-right (17), Dumpster Fire (9), Nuclear Option for US Senate (6), and Safe Place (20).

Global Language Monitor’s 2017 Top Names of the Year

Rank, Name

  1. Xi Jinping?—?General Secretary of the munist Party of China
  2. Donald J. Trump?—?President of the United States of America; Trump took the Top Honors in 2016 and 2015.
  3. Pope Francis?—? Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, the Bishop of Rome, and sovereign of Vatican City.
  4. Angela Merkel?—? Angela Dorothea Merkel, Chancellor of Germany
  5. Vladimir Vladimirovich Putin?—? President of Russia
  6. Theresa May?—?P)rime Minister of the United Kingdom
  7. Kim Jung Un?—?  North Korean Strongman
  8. Narendra Modi?—?Prime Minister of India
  9. Donald Tusk?—?President of the European mission
  10. Shinzō Abe?—?Prime Minister of Japan
  11. Justin Trudeau?—?Prime Minister of Canada

The Top Words, Phrases, and Names since the Turn of the Century

2016:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, #Resist
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

2015:
Top Words: No. 1 Microaggression (Safe Space, Trigger, Unsafe, Snowflake, White Privilege)
Top Phrases: No. 1 Migrant Crisis, No. 2 Je Suis Charlie, No. 3 Almond Shaming
Top Names: No. 1 Donald J. Trump, No. 2 Alan Kurdi, No. 3 Pope Francis

2014:
Top Words: No. 1 The Heart ? Emoji (for love), No. 2 Hashtag, No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War

2013:
Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 Apocalypse / Armageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.
Top Name: W (Dubya)

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 2.35 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

For More Information, go to or call 001.512.801.6823.

About

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands.

These services are currently provided to the Fortune 500, Olympic Partners, leading Higher Education institutions, high-tech firms, the worldwide print and electronic media, the global fashion industry, among others.

Paul JJ Payack lecturing on Big and Ephemeral Data in Shanghai

Payack was cited as the first Shanghai International Creative City Think Tank Master.

GLM foresees a time in the near future where data doubles every hour, every minute, then every second.

To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the ing months and years.

GLM’s specialized products and services have been built from the ground up for Big and bigger date,  for a marketplace ever in flux, where the only constant changes.

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Ephemera

In 2003, GLM’s founder, Paul JJ Payack, first conceived of a new class of data that he called Ephemera, or Ephemeral Data.

 Global Language Monitor’s proprietary algorithms (including the PQI and Narrative Tracker) are used to plum ephemeral data on any topic for any industry worldwide, quickly and accurately.  Many organizations have used GLM as an additional input to their already robust analytical solutions.  Call 1.512.801.6823 or email info@

Subprime Meltdown (New York Times)

In 2006, The New York Times worked with the Global Language Monitor to assess the state of the New York City real estate market.  GLM’s used its proprietary POI technology, which The Times described as “an algorithm that tracks words and phrases in the media and on the Internet in relation to frequency, context, and appearance in the global media.”  The study has been hailed as presaging the ing Financial Meltdown, now known as the Great Recession.

The New York Times featuring GLM’s PQI
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GLM’s Founder on BBC America

GLM as a Source of Record

GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have e to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.

Worldwide print and electronic media have e to rely on GLM for it Trend Tracking and analytics-based analyses.

BBC Cites GLM for Words of the Decade

At the end of the first decade of the 21st century, the BBC used two global experts to choose the words that would sum up the decades,  represented English as spoken in the UK, the other English as spoken in America, Australia and the rest of the world.

The Global Language Monitor’s president was chosen for Global English as shown below.

A representative sampling includes:  CNNMSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABCNBCCBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Broadcasting pany, The Canadian Broadcasting pany, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.

About Paul JJ Payack

Paul JJ Payack has served as a senior executive of three Fortune 500 high technology panies (Unisys, Dun & Bradstreet, and StorageTek), and three Silicon Valley technology panies (Apollo puter, Intelliguard Software, Legato Systems) that were acquired by four other Silicon Valley giants (EMC, Dell, Oracle, and HP), as well as numerous start-ups and re-starts.  (For Payack’s Linkedin bio, go here.)

Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.. These two language sites attract millions of page views a month. He founded GLM in Silicon Valley in 2003 and moved it to Austin, Texas in 2008.

Payack taught scientific and technological munications at the University of Massachusetts, the University of Texas-Arlington and Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others.

He is a frequent guest on the media circuit including CNN, the BBCNPR, the CBS, Australia Broadcasting pany and Chinese Radio and Television.

Payack is the author of some eighteen collections (seven currently in print), including  A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of  The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA.  (For a sampling of Payack’s creative work, including metafiction, flash fiction, and collage art, go here.)

Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard University where he studied parative literature and classical languages, also publishing his first collection of metafiction, A Ripple in Entropy.  Later he earned a CAGS with a focus on fine arts;  his thesis being a Play in Seven Episodes.  Worlds to Shatter, Shattered Worlds.

He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly:  001 512 801 6823 or pauljjpayack@gmail. or @languagemonitor.

No. of Words in the English Language

1,041,257.5

Number of Words in the English Language, January 1, 2017, estimate
Shakespeare Created 1700 Words in His Lifetime
The English Language passed the Million Word threshold on June 10, 2009, at 10:22 a.m. (GMT).
Currently, there is a new word created every 98 minutes or about 14.7 words per day.

Next Global English Milestone:  1,050,000 Words

The Number of Words in the English Language

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For Frequently Asked Questions about the Million Word March and GLM, go here.

Click here to Follow GLM On Twitter

‘Millionth English word’ declared

US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.

Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.

SEE ALSO

BBC NEWS | Programmes | World News America | ‘Millionth English word’ declared

“As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “English has bee a universal means of munication; never before have so many people been able to municate so easily with so many others.”

“The English language is now being studies by hundreds of millions around the globe for entertainment, mercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the monwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.”

There are 10,000 other stories hailing the arrival of the 1,000,000th word from Abu Dhabi, and Tehran, to Beijing, to Sydney, to Chicago and Sri Lanka.

Quote of the Week:

“What’s interesting about a million is that it’s such a tiny number pared to all the words we could have,” said Mark Pagel, an evolutionary biologist at the University of Reading who studies the ings and goings of words across history. (Using any bination of seven consonants with two vowels, for example, creates more than 100-million potential words.) But even with a relatively small pile to call on, words are mostly fleeting. (The Oxford English Dictionary has a list of words that have appeared on record only once in hundreds of years.) A small number of essential words such as “two” or “you” – or their variations – are ancients in the language family, Dr. Pagel said.  “Had you been wandering around the plains of Eurasia 15,000 years ago, at the end of the last Ice Age, you probably could have said ‘thou’ and someone would have know you were referring to them. We think that’s pretty astonishing.”  Toronto Globe and Mail, June, 2008

Why Twitter was not in running for the 1,000,000th word

Austin, Texas June 13, 2009 – Since the 1,000,000th word in the English announcement earlier this week, a number of news organizations have inquired as to why Twitter, the prominent microblog, was not on the final list of words considered for No. 1,000,000. According to Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor,  ”The answer is quite straight-forward: Twitter is already a word, as is its panion, to tweet. Certainly, the 21st century definition of twittering is much different than that of the Middle English twiteren, which is similar to the Old High German zwizzirōn, both of which mean, well, to twitter or as Merriam-Webster’s defines it “to utter successive chirping noises” or “to talk in a chattering fashion”. Since it is already catalogued as a headword, 21st c. twittering is simply a new entry, a new definition, under the ancient headword, twitter”.

IT Pro Portal pares 12-month use of twitter vs Web 2.0

On June 10, the Global Language Monitor announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase added to the codex of fourteen hundred-year-old language.

Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word

English passed the Million Word mark earlier today, June 10 at 10:22 am GMT

Word Number 1,000,001: Financial Tsunami
Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho! and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or acplishment; Slumdog is an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off,  was another technical term, cloud puting, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes.

These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations.

1,000,000: Web 2.0 – The next generation of web products and services, ing soon to a browser near you.
999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is acplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”.
999,998: N00b?—?From the Gamer munity, a neophyte in playing a particular game; used as a disparaging term.
999,997: Slumdog – a formerly disparaging, now often endearing, ment upon those residing in the slums of India.
999,996: Cloud puting – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage.
999,995: Carbon Neutral?—?One of the many phrases relating to the effort to stem Climate Change.
999,994: Slow Food?—?Food other than the fast-food variety hopefully produced locally (locavores).
999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets.
999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly.
999,991: Sexting – Sending email (or text messages) with sexual content.
999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds.
999,989: Defriend – Social networking terminology for cutting the connection with a formal friend.
999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.
999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit.
999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.
?—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—??—?-
In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months.

Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.
Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

English Language Millionth Word Finalists Announced, including:  alcopops, bangster, de-friend, n00b, quendy-trendy, slumdog, and wonderstar

English to Pass Millionth Word June 10 at 10:22 am GMT

Million Word March Now Stands at 999,824

Austin, Texas May 29, 2009 – The Global Language Monitor today announced the finalists for the Million Word March. The English Language will cross the 1,000,000 word threshold on June 10, 2009 at 10:22 am Stratford-Upon-Avon time.

“The Million Word milestone brings to notice the ing of age of English as the first, truly global Language”, said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “There are three major trends involving the English language today: 1) An explosion in word creation; English words are being added to the language at the rate of some 14.7 words a day; 2) a geographic explosion where some 1.53 billion people now speak English around the globe as a primary, auxiliary, or business language; and 3) English has bee, in fact, the first truly global language.”

Due to the global extent of the English language, the Millionth Word is as likely to appear from India, China, or East L.A.as it is to emerge from Stratford-upon-Avon (Shakespeare’s home town). The final words and phrases under consideration are listed below. These words represent each of the categories of Global English that GLM tracks, Since English appears to be adding a new word every 98 minutes or about 14.7 words a day, the Global Language Monitor is selecting a representative sampling. You can follow the English Language WordClock counting down to the one millionth word at www..

These words that are on the brink of entering the language as the finalists for the One Millionth English Word:

Australia: Alchopops – Sugary-flavored mixed drinks very much en vogue.

Chinglish: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.

Economics: 1) Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months. 2) Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.

Entertainment: Jai Ho! — From the Hindi, “it is acplished’ achieved English-language popularity through the multiple Academy Award Winner, “Slumdog Millionaire”.

Fashion: 1) Chiconomics – The ability to maintain one’s fashion sense (chicness) amidst the current financial crisis. 2) Recessionista – Fashion conscious who use the Global economic restructuring to their financial benefit; 3) Mobama – relating to the fashion-sense of the US First Lady, as in ‘that is quite mobamaish’.

Popular Culture: Octomom (the media phenomenon of the mother of the octuplets).

Green Living: 1) Green washing – Re-branding an old product as environmentally friendly. 2) E-vampire – Appliances and machines on standby-mode, which continually use electrical energy they ‘sleep’. 3) Slow food: — Food other than the fast-food variety hopefully produced locally (locavores).

Hinglish: Chuddies – Ladies’ underwear or panties.

Internet: 1) De-follow – No longer following the updates of someone on a social networking site. 2) De-friend – No longer following the updates of a friend on a social networking site; much harsher than de-following. 3) Web 2.0 – The next generation of web services.

Language: Toki Pona – The only language (constructed or natural) with a trademark.

Million Word March: MillionWordWord — Default entry if no other word qualifies.

Music: Wonderstar – as in Susan Boyle, an overnight sensation, exceeding all reasonable expectations.

Poland: Bangsters – A description of those responsible for ‘predatory’ lending practices, from a bination of the words banker and gangster.

Politically incorrect: 1) Slumdog – a formerly disparaging ments upon those residing in the slums of India; Seatmates of size – US airline euphemism for passengers who carry enough weight to require two seats.

Politics: 1) Carbon neutral — One of the many phrases relating to the effort to stem Climate Change. 2) Overseas Contingency Operations – The Obama re-branding of the Bush War on Terror.

Sports: Phelpsian – The singular acplishments of Michael Phelps at the Beijing Olympics.

Spirituality: Renewalist – Movements that enpass renewal of the spirit; also call ‘Spirit-filled’ movements.

Technology: 1) Cloud puting – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 2) N00b — From the Gamer munity; a neophyte in playing a particular game; used as a disparaging term. 3) Sexting – Sending email (or text messages) with sexual content.

YouthSpeak: Quendy-Trendy — British youth speak for hip or up-to-date.

Extra Credit:

French word with least chance of entering English Language: le courriel for E-Mail.

Most recognized English-language word on the planet: O.K.

Each word is being analyzed to determine which is attaining the greatest depth (number of citations) and breadth (geographic extent of word usage), as well as number appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score will be deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.

Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

In Shakespeare’s day, there were only 2,000,000 speakers of English and fewer than 100,000 words. Shakespeare himself coined about 1,700 words. Thomas Jefferson invented about 200 words, and George W. Bush created a handful, the most prominent of which is, misunderestimate. US President Barack Obama’s surname passed into wordhood last year with the rise of obamamania.

Pick the Definition, May 28, 2009

Test your vocabulary skills on words about to officially enter the English language

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The English Conquest (May 17, 2009)

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.Chinglish Enriches English Vocabulary with Chinese Features (May 13)

News MagazineThe words in the mental cupboardApril 28, 2009

Watch:  When Does a Word Bee a Word?

BBC World Service, April 22, 2009

The Economist Predictions for 2009 Preview:

English Marks a Million

Listen to the segment on Morning Edition

Save the Date:  English nears a milestone (Christian Science Monitor)

News Forcaster: When will English pass 1 million words?

Current forecast: after 3/30/08 and before 4/30/08 (45% chance)

A Contrary View of the Million Word March

ENGLISH AND ITS ODDITIES ; The word factory keeps producing

The Million Word March in Smithsonian Magazine

THE WORLD IN WORDS:  Top Words of 2008

Essay:  The Number of Words in the English Language

There are many things in the Universe that can never be precisely measured but that doesn’t stop Humankind from attempting to take their measure.

For example, there are on the order of:

  • 7,000 human languages and dialects (6,912 to be precise);
  • About 50,000 ideograms in the various Chinese dialects (though countless more words);
  • About 100,000,000,000 stars in the Milky Way galaxy (and some 100,000,000,000 galaxies in the universe);
  • Over 35,500,000 residents of California;
  • And then there are 10 raised to the power of 72 atomic particles in the universe; that is, precisely:

10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,

000,000,000,000,000,000,000,000 atomic particles;

  • There are fewer than 100,000 words in the French language;
  • There are some 6.5 billion folks on the planet; (and about 20 billion that have ever walked upon the Earth);
  • Fewer than 20,000 different words in the Bible, (actually, 12,143 in the English, 783,137 total in the King James Version, 8,674 in the Hebrew Old Testament, and 5,624 in the Greek New Testament);
  • And 24,000 differing words to be found in the plete works of Shakespeare, about 1,700 of which he invented.

Finally, if you emptied all the water out of Lake Tahoe and spread it evenly over all of California it would be about 14 inches deep,  Not that anyone would ever attempt to do so. Or actually, care.

Which brings us to the number of words in English.

The central idea of writing is, of course, the idea. Ideas by their very nature are wispy sorts of things. This being so, you can’t grab an idea and do with it what you will. Rather the best for which one can hope is to encapsulate the idea and preserve it for time immemorial in some sort of ethereal amber. We call this amber, language; the basic building block of which is, of course, the word. (We are speaking now as poets and not as linguists.)

As such, writers of English have the good fortune of having hundreds of thousands of words from which to choose. When you think of it, the English language writer always has at least three words for any idea, each rooted in the Latin, the Germanic or Saxon tongues, and the Greek. Think of a word for human habitation: city, town, metropolis, and so on. And that’s just the start. In the English-speaking world, we also owe a heavy debt to Algonquin, and Hebrew, and Malay (ketchup anyone?) and Maori, and Zulu and Hmong among a multitude of others. I think you can spot the beginnings of a trend here.

And then there is the entire realm of ”jargon,” scientific and otherwise, those specialized patois or vocabularies known only to those in specific fields. puter-related jargon is multiplying at an extraordinary rate. And since English has bee the lingua Franca of the Internet, English words are being created and non-English words co-opted at an ever-quickening pace.

Scientists estimate that there are approximately 10,000,000,000 neurons in a typical human brain.  Each of these neurons can theorectically interconnect with all the rest.

This being so, the number of interconnects within a single human brain is greater than the entire number of atomic particles in the universe.

If you equate these interconnects to ideas, or even thoughts, the number of potential words needed to express them is, indeed, staggering on the order of billions and billions of trillions.

This being said, I now unequivocally state that as of the 10th day of June in the year 2009 AD (or CE, whatever your preference), we estimate that there were some 1,000,000  words in the English language, plus or minus a handful.

Choose well among them.

PJJP

Danville. California, USA

Special Report, April 23, 2009

Neologisms

It’s difficult to track the number of words in the English language, since neologisms?—?new words?—?are coined every day. The Global Language Monitor claims our lexicon will wele its millionth word by the end of this month; other experts disagree.Whenever it does occur, will the millionth word be something from the business world, like “carpocalypse,” describing the state of the automotive industry? Or from Hollywood, like “momager,” the mother of a celebrity who also serves as business manager? In these stories, we look at our changing language and highlight some of the new words that have entered it.

Read on and you won’t be an ugsome noob.

Number of Words in the English Language

1,041,257.5

Number of Words in the English Language, January 1, 2017, estimate
Shakespeare Created 1700 Words in His Lifetime
The English Language passed the Million Word threshold on June 10, 2009, at 10:22 a.m. (GMT).
Currently, there is a new word created every 98 minutes or about 14.7 words per day.

Next Global English Milestone

Recent GLM in the News

Will Big Data Impact Your Business? Here’s What You Should Know

SINGAPORE ?—?THE UNFOLDING FASHION OF THE MOST IMPORTANT CITY

http://hereinnigeria.com/2017/06/22/successful-bee-fashion-designer/

The Future of Global English (400 Years in the Future)

MicroEssay by Paul JJ Payack

The conquest of Global English is nearly plete. It is impossible to hold back this tide. The Tsunami of English has already swept over the earth. The question now is how to adjust to this new reality.

I have several suggestions. The first would be to master the language. Yes, acknowledge the sea-change, disassociate yourself from any political misgivings — and get on with it. Global English is here and now — and here to stay. Global English will reside, preside and thrive. At least in some form. Here are some possible threads of evolution (or devolution) of the language over the next 400 years. I chose this perspective because that is the same temporal distance we are from the days of Shakespeare and the King James Bible.

Keeping in mind that the best way to predict the future is to read the past, here are a number of differing scenarios, one of which will be the future of Global English

1. Cyber English: The robots take control of the language. This form of English would be ‘clipped’ and very precise (no ‘fuzzy’ logic here). e to think of it, this would be a great leap backward to the time of the King’s English, as spoken in, say, Colonial India.

2. The Romanticization of English: The Language devolves into various local dialects that in time bee robust languages in themselves. The precedent for this, of course, is Latin splintering into the Romance Languages (Italian, French, Portuguese, Romanian, and Spanish). As Latin is still the Official Language of the Vatican City state, English will remain spoken in certain enclaves in North Carollina, western Virginia, and in the Desert Southwest.

3. Return to Proto-Indo-European. Not as outlandish as it might seem, as the Green movement decries the technological basis of much of Global English, and in a Back-to-Basics promotes the original P-I-E as a ‘green language’.

4. English captured by the Chinese: the Middle Kingdom strikes back and begins to stake a claim in English Language ownership, much as America has done so during the last century. The Chinese prove to be excellent caretakers of the language and develop many interesting ways to extend it throughout the Earth and beyond.

5. Revenge of the Nerds: Leetspeak Strikes Back. The Nerds control the language. All words have dozens of spellings and meanings. Letters, numbers and symbols intermix. Exposition is heavily encrypted. The precedent: The English language before the Noah Webster and the OED. Shakespeare’s many variations on his name is mere child’s play to the near-infinite variety of spelling your children’s children will be able to use for their names.

6. The Number of Words in the English Language
Academics will no longer fret at counting the number of words because the conquest of English will no longer be tainted by political, cultural, and social concerns. Once freed from these concerns, Everyone will be free to count words in the same manner that their scientific colleagues count the number of galaxies, stars and atomic nuclei.

We will then be able to count ALL the words: every name of every fungus, all the technical jargon, YouthSpeak, all the –Lishes, everything.

Dictionaries will not longer be the arbiters what’s a word? Questions of standing the test of time will be rendered inoperable. Words will bubble forth as a frothy sea-foam of insight and meaning. If a word is used by millions or even thousands of influential elites, regardless of class or any form of identity (gender, ethnic, class, national, or social) it will be deemed a word and recorded for posterity.

7. There will be no words only thoughts. This is a rather difficult scenario to explore, since words all but disappear. Dictionaries will be replaced by something much more ethereal, sort of like a directory of dreams, ideas and ideals.

The language will swell to tens of millions of ‘words’ and the fact of its crossing the 1,000,000, word barrier will be looked upon something quite quaint that happened in the ‘classic days’ of ‘Global English language (long before it assumed its then-current exalted position. In all probability, the words in this essay may seem closer to the works of Shakespeare and those of the King James Bible than those of the, say, twenty-fifth Century.

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The 2017 Top Global Fashion Capital Backgrounder?—?Ranking Top 63 Global Fashion Capitals

New York Bests Paris for 2017 Top Global Fashion Capital Title

Now Ranking the Top 63 Global Fashion Capitals 

AUSTIN, Texas, September 2017?—? In another close battle between New York and Paris, New York took four of the five categories to take the Top Global Fashion Capitals crown for 2017.  Since 2011, the Top spot has been traded between New York, Paris, and London, each taking the Top Spot twice. pleting the Top Ten for 2017following New York and Paris were Barcelona, Milano, Rome, London, Amsterdam, Berlin, Las Vegas, and Dubai.

“Since we are expanding to include a number of cities, each with emerging and burgeoning fashion scenes, we are quite excited about the 2017 Global Fashion Capital rankings,”  said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.   “Fashion continues to drive both economic growth for the region as well as a release of creativity that will most certainly impact their city, their region, and perhaps even the world”. #NYFW

The current 2017 rankings now include 63 fashion capitals.  There are three new fashion capitals from West Africa:  Accra, Ghana; Dakar, Senegal; and Lagos, Nigeria.

There is one new fashion capital from East Asia: Kuala Lumpur.  There is one new fashion capital from the Middle East:  Beirut, Lebanon.  Before the various insurgencies in the region,  Beirut was known as the Paris of the Middle East.   There are two new fashion capitals from North America:  Portland, Oregon known for its ‘weird’ culture, much like Austin, Texas and Columbus, Ohio known in the fashion world as the manufacturing headquarters of Henri Bendel, Victoria’s Secret, the Bath & Body Works, Abercrombie & Fitch (A&F), and others.

ments

No. 3 Barcelona?—?Moving into Big Four Territory is Big News by definition.

No. 4 Milano?—?Reclaiming its Big Four status; hmm, perhaps all that re-thinking and revamping just might be having an impact (we’ll see in 2018).

No. 6 London?—?Had a great run earlier in the decade, but not so great lately (If you consider the No. 6 spot not so great).

No. 7 Amsterdam?—?Moving up 15 spots is quite a move.

No. 9 Vegas?—?Back in the Top Ten, more evidence that the Red Carpet experience does indeed have an impact.

No. 10 Dubai?—?More evidence that billions of dollars Do, indeed, have an impact.

No. 17 Seoul?—?Finally making the move in Asia, not No. 1, but a respectable No. 3 regionally.

No. 21 Washington, DC?—?A move into respectability!?

No. 28 Melbourne and No. 34 Sydney?—?Trading Places

No. 44 Portland, OR?—?A very nice debut.

No. 47 Kuala Lumpur?—?Another solid debut.

No. 46 Boston, No. 48 Miami, No.53 Chicago, No. 54 Houston, and No. 59 Toronto?—?All down by twenty spots, or more.

No. 63  Cracas?—?On Hiatus due to Insurrection.

The plete Rankings follow:

Top 63 Global Fashion Capitals 2017  Top 63 Global Fashion Capitals 2017 
2017Fashion CapitalLast2017Fashion CapitalLast
1New York232Copenhagen36
2Paris133San Francisco37
3Barcelona734Sydney, Australia13
4Milano635Sao Paulo16
5Rome536Antwerpen25
6London337Johannesburg48
7Amsterdam2338Dallas, Texas20
8Berlin839Austin, Texas45
9Las Vegas2640Abu Dhabi55
10Dubai1741St. Petersburg35
11Singapore1442Cape Town41
12Hong Kong1243Mexico City53
13Florence1144Portland, OregonDebut
14Los Angeles445Frankfurt am Main51
15Madrid946Boston24
16Bali4047Kuala LumpurDebut
17Seoul5648Miami, Florida19
18Prague3349Monaco21
19Rio de Janeiro1850Atlanta, Georgia32
20Buenos Aires2951New Delhi39
21Washington, DC5452Vancouver, B.C,52
22Moscow2253Chicago, Illinois27
23Tokyo1054Houston, Texas30
24Santiago4355Montreal, Quebec47
25Vienna3456Dakar, SenegalDebut
26Shanghai1557Beirut, LebanonDebut
27Mumbai3858Krakow44
28Melbourne4959Toronto, Ontario28
29Stockholm4660Lagos, NigeriaDebut
30Bangkok5061Columbus, OhioDebut
31Warsaw4262Accra, GhanaDebut
32Copenhagen3663CaracasHiatus
Copyright ?2017 Global Language MonitorCopyright ?2017 Global Language Monitor

The Watch List for 2018  includes: Abidjan, Auckland, Jakarta, and other nominated by industry experts.

Top Fashion Capitals by Region

Europe:  Paris, Barcelona, Milano, Rome, London, Amsterdam, Berlin, Florence, Madrid, Stockholm, Antwerp, Copenhagen, Frankfurt, and Monaco.

India::  Mumbai and New Delhi (Mumbai (+24)

Australia:  Melbourne and Sydney (+6)

East Asia:   Singapore, Hong Kong. Seoul, Tokyo, Shanghai, and Bangkok

RSA: Johannesburg, Cape Town (+5)

Middle Europe:  Prague, Moscow,  Vienna, Warsaw,  St Petersburg, and Krakow

Canada:  Toronto, Montreal, and Vancouver,

Mideast::  Dubai, Abu Dhabi

Spain:  Barcelona and Madrid (+12)

Latin America:  Rio de Janerio, Buenos Aires, Santiago, Sao Paulo,  and Mexico City.  Caracas is on ‘Hiatus’.

Regional US:   New York, Las Vegas, Los Angeles, Washington, DC, San Francisco, Dallas, Austin, Portland, OR, Boston, Miami,  and  Houston

Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study enpasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of web pages, millions of blogs, the top 375,000 global print, and electronic media, and new social media formats as they appear. This survey, which was first made public in 2007.

Background:  The Top Global Fashion Capitals are now recognized as the standard in the fashion world, as you can see below.  For the 2017 edition, we are tracking more than three-score established and emerging centers of fashion. Our efforts have attracted an inordinate number of citations in the global media, as well as in academic, research and texts. For more than a decade now, the Global Language Monitor has employed its proprietary algorithms to cut through the world of Big Data establishing the definitive, nonbiased rankings of the Top Global Fashion Capitals.

The result is a longitudinal survey that runs for three years, with its final updating in the weeks before the yearly announcement. GLM surveys. billions of web pages, millions of blogs, the top 300,000 global print and electronic media, as well as new social media sources as they emerge.  In effect, any and all databases available on the web, including key proprietary databases for specific content.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary., and a senior executive for a number of leading high tech panies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@, or visit www.

Top Trending Words of the Year 2017 (Mid-year Update) — Tumultuous Words for Tempestuous Times

  The English language well represents the tumultuous and tempestuous world of today.

Excellent Question, Will …

August 2017, Austin, TEXAS, and NEW YORK (Update)?—?The Global Language Monitor (GLM) today announced the Top Trending Words of the Year (#WOTY) for 2017 (Mid-year Update). The final Top Words of 2017 will be announced on November 16, 2017.  This is an update to the Top Trending Words of the Year that GLM produces several times as the yeat 2017 unfolds.

Truth continues as the Top Word of the Year, while Narrative continues in second place. Reflecting the rising alarm GLM first pointed to during the first presidential debates, Opioids made the leap from No. 10 to No.3. Of the next seven spots, all were new to the rankings with the exception of the Nuclear Option (Korea), which moved up two spots to No. 5. New words included Woke, Deep State, and Robot Apocalypse. Regarding ‘fake news,’ newly unmasked as an ethnic slur, the term was supplanted by the concept of a ‘higher level of fake news’?—?a time-honored methodology of creating and planting ‘legitimate’ news stories. The most downward trending were Brexit falling eight spots to No. 12, and No. 3 #Resist most dramatically dropping from No. 3 to No. 19.

GLM also announced that the Global English Word of the Year for 2016 was not a word but a meme: the blood-soaked image of Omran Daqneesh, five years old, sitting in an ambulance while awaiting treatment in Allepo, Syria. (Click Here to see Top Global English Words of 2016.)

Covfefe, the Trumpian Typo heard ‘round the world, crossed GLM’s Triple Threshold to make the 2017 #WOTY list, with some 400,000+ media citations alone. 

“The amount of linguistic churn in this three-month span is interesting in the extreme.  In fact, the English language well represents the tumultuous and tempestuous world of today.” said Paul JJ Payack, President, and Chief Word Analyst of GLM. “If this churn persists for a significantly longer period of time, this will presage an unprecedented moment in its history. “

‘Truth’ is Top Word of the Year,     2017 (#WOTY) in Both Analyses

DRAWING IN A TIME OF FEAR & LIES ? WEEKEND    Babblegate Is the New Watergate

parison with the earlier version continue below.

The Top Words, Phrases, and Names since the Turn of the Century

2016:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, #Resist
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

2015:
Top Words: No. 1 Microaggression
Top Phrases: No. 1 Migrant Crisis
Top Names: No. 1 Donald J. Trump

2014:
Top Words: No. 1 The Heart ? Emoji (for love) , No. 2 Hashtag , No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I

2013:
Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.
Top Name: W (Dubya)

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

For More Information, go to or call 1.512.801.6823.

A Fascinating Read on Dictionaries by Ian Chadwick

Read More Cool Stuff at:

In the News, Some Classics

GLM In the News: A Selection

The Global Language Monitor is used as a media source for the print and electronic media around the globe.

Hundreds of news articles around the world incorporate GLM research every yea.

You can find links to some of the classic examples below.


Nikki Tundel (MPR) on 
Climate Change


RAI UNO on GLM’s 
Top Fashion Capitals


ZD 
net on the Most Confusing Acronym (SOA)


NY Times’ Safire acknowledges existence of 
HollyWords that GLM has been highlighting since 2004


Ben MacIntyre (London Times) on 
sexiness of large vocabulary


Wikipedeia: 
GLM citation named as Landmark in its history

Hindustan Times: Arabs ahead of the English in cyberspace?

Der Spiegel: Chinglish Die Sache mit dem ding


Washington Post’s Millionth Word Contest Results 
Here

Other Language Stats: Number, Top Ten, On the Internet, by Country, etc.

People’s Daily (China): Many Chinglish into English

The Sunday Times (London): Chinglish - It’s a word in a million

Connecticut Post:Getting the word out - for the Millionth Time

Enumerating English: Geoffrey Nunberg (NPR/Fresh Air) Can’t Count Words; Who Cares!?


Global English by Neil Reynolds: 
Spread the Word, English is Unstoppable

Independent News (London): Chinglish Phrases on the Rise

USAToday: Colbert’s ‘Truthiness’ Strikes a Chord

MSNBC: ‘Truthiness’ Among Top TV Buzzwords of the Year

HollyWORDS: Just Plain Bill banned in Hollywood Name Game


The New York Times: The Real Estate Bubble - The Power of Words 
Click Here

The ThoughtTopper Institute

Analyzing What is Real  and What is True in the News

Before it became a global scandal, GLM had been analyzing the reality behind the News.

Helping discerning thinkers to understand a Higher Level of Fake News?

The articles included in this ThoughtTopper Institute series were first drafted by Paul JJ Payack over the last several years.  Subsequently, some of the originals were expanded with Edward ML Peters, Ph.D. and published in The Hill and other publications.

Paul JJ Payack
Paul JJ Payack

The premise of the original articles was that economists and politicians and intellectual thought leaders had missed the essence of the profound worldwide economic, electronic, and academic transformations that had been underway for some time and would continue into the future if constrained by this profoundly limited vision.

In fact, the facts have borne out our original assumptions.  The Global Economic Restructuring has continued unabated.  China continues to rise, the US and the West continue to struggle, and the ancient question of what is real (and true) has again risen to the forefront.

The Lost Decade of Japan has indeed been replicated, as we had feared.  The recovery did not mirror previous recoveries in the US.  And the traditional manufacturing sector continues to erode.

Edward ML Peters, Ph.D

Paul JJ Payack is president of Austin-based Global Language Monitor.Edward ML Peters, Ph.D. is the managing director of Austin-based ThoughtTopper Institute.

Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.

More GLM in the News …

Der Spiegel

Chinglish Die Sache mit dem Ding

Globe and Mail (Canada)

Spread the Word, English is Unstoppable

ZDNet

Hooray! ‘SOA’ voted most ‘confusing acronym of the year’

Chinese Lecture Series

A General Survey of Translation

The Sunday Times (UK)

Tweet, blog, text: the words that define the Noughties

Logo

More than a Dozen GLM Articles, Just Press [Enter] Once the Page Resolves

Are ‘climate change’ and ‘global warming’ interchangeable?

‘Truthiness’ among top TV buzzwords of year

Stride and Saunter

A Linguistic Examination of Emoji

The Most Used ‘Word’ Of 2014 Isn’t Even A Word! Find Out The Surprising Symbol HERE!

Paris Towers Over World of Fashion — as Top Global Fashion Capital

Top Global Fashion            Capitals 12th Edition       Announced August 30th

The Global Language Monitor’s 11th  Survey

Paris nearly doubled Scores of New York and London

Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey. London remained in the third spot as did L.A.at No. 4.  Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin, and Madrid, followed by Tokyo. Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016.

In 2015 GLM added one city to the analysis, Washington, DC,  which made a splash, er belly flopped, to No. 53.

“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression,” said Paul JJ Payack, Chief Word Analyst and president of GLM.  “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”

Paris redevient la capitale mondiale de la mode

It is a verdict made for eleven years and which, regularly, brings its share of surprises. Between the emerging cities and the four major cities - Paris, New York, London and Milan - which pete for first place, the Global Language Monitor’s ranking of fashion capitals is highly anticipated. At the time when New York Fashion Week opens, the results have just fallen.

Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state.  
Not so, if you are Milano. And especially so if you followed by Roma, at No. 5.

Last March, Milano was the Top Fashion Buzzword for 2015 followed by Suede, Booty, and Kate’s Baby Girl. 
However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12. (sic?).  
Much of the internet media buzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.

Recent reports from Milano Moda Donna 2015 were mixed

Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York, and London).   Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.

After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, fortably behind Paris and New York — for the second year in a row.    London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.

.Last year New York topped Paris by less than .05%, the tightest margin ever.   This year Paris returned the favor — and then some— by nearly doubling New York’s score.

In another first, Paris topped all four categories worldwide.

Sydney remains strong as Melbourne falters; for the first time, New Delhi and Mumbai resultedin a virtual dead heat.The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.Barcelona, Berlin, and Madrid remain hot as does what we are now calling the Asian Fashion Cluster:  Tokyo, Singapore, Shanghai and Hong Kong.Seoul remains on the outside, very outside, of the Cluster at No. 56.Read About The World’s Leading Cities for Fashion based  on GLM rankingsThe Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.

The Watch List for 2017 includes Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lumpur, and Lagos.

Top Fashion Capitals by Region

Europe:Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.India:Mumbai, New Delhi (statistical dead heat)Australia:Sydney, MelbourneEast Asia:Tokyo, Singapore, Shanghai and Hong Kong. SeoulRSA:Cape Town, JohannesburgMiddle Europe:Moscow, Prague, Vienna, St Petersburg, Warsaw and KrakowCanada:

Toronto, Montreal, high techand Vancouver,Mideast:Dubai, Abu DhabiSpain:Barcelona, MadridLatin America:Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico CityRegional US:New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC

Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), 
the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. 
This exclusive, GLM longitudinal-study enpasses the prior three years to better assess short-term velocity 
and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, 
the top 375,000 global print, and electronic media, and new social media formats as they appear. 
This is the eleventh edition of the survey, which was first made public in 2007.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary., and a senior executive for a number of high-tech panies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@, or visit www.

Truthiness and Wikiality

Home

By Jim Cheng, USA TODAYedy Central’s Stephen Colbert adds words like “Truthiness” and “Wikiality” to the TV lexicon; plus, Elton John issues his hip-hop producer wish list.  Colbert’s ‘truthiness’ strikes a chord“Truthiness” and “Wikiality,” two words popularized by political satirist Stephen Colbert on edy Central’s The Colbert Report, were named the top television buzzwords of the year Sunday. The word-trend group Global Language Monitor, in its annual survey of words from TV that had an effect on the language, defined truthiness as meaning “truth unencumbered by the facts.” Wikiality, derived from the user-piled Wikipedia information website, was defined as “reality as determined by majority vote,” as when astronomers voted Pluto off their list of planets last week. The survey also cited the words “Katrina,” referring to continuing stories about the hurricane’s destruction; “Katie,” a reference to Katie Couric’s move into the nightly news anchor role at CBS News; and “Dr. McDreamy,” a nod to a character on the breakout hit Grey’s Anatomy.

Elton wants to march to ‘hip-hop beats’Elton John going hip-hop? “I want to bring my songs and melodies to hip-hop beats — a bit like No Diggity by Blackstreet,” John said in excerpts from an interview on Rolling Stone’s website. “I love those beats, but I have no idea how to get them.” John said he wants to work with Dr. Dre, although he hasn’t approached him. “I want to work with Pharrell, Timbaland, Snoop, Kanye, Eminem and just see what happens. It may be a disaster, it could be fantastic, but you don’t know until you try.” John’s next album, The Captain and the Kid, is due next month Posted 8/27/2006 11:22 PM ET

HollyWord Name Game

Just plain Bill banned in Hollywood name game

Jun. 1, 2006 at 5:59 PM

Reuters

If you have ever wondered what’s in a name, consider: Brooklyn, Moxie Crimefighter, Bluebell Madonna, Suri, Phinneaus, Apple and, debuting just last week, Shiloh.

All these are names that celebrities have bestowed upon their newborns in their quest for the unusual, outlandish or off-the-wall. Consider plain Bill boring and banned.

The experts say it is only a matter of time before the latest trendy new names spread to the general public. For example, ordinary people in the Bronx could start naming their children Brooklyn — a name British soccer star David Beckham and his ex-Spice Girl wife Victoria chose for their son.

Although some name experts think the public might embrace Brooklyn as a first name, they might not jump at the name another former Spice Girl, Geri Halliwell, gave her daughter — Bluebell Madonna.

Shortly before the birth, Halliwell told a British magazine she saw bluebells everywhere and took that as a sign. As for the name Madonna, she explained it this way: “No one else has the name except the Virgin and the singer, who I adore.”

It might take a few years to see if the name Angelina Jolie and Brad Pitt gave their new daughter — Shiloh — when she was born on Saturday catches on with the general public.

A girl called MessiahPaul JJ Payack, the head of Global Language Monitor, which monitors word and name usage, says Shiloh is unusual in several ways: it is the site of one of the bloodiest battles in the Civil War, a male name and means Messiah.

“This is, indeed, a very unusual trend, where the baby’s name is seen as just another Hollywood adornment,” Payack said.

“Having children has bee a fad, and as will any fad emanating from Hollywood, self-augmentation, adornment and going to the extreme are going to be present,” he said.

Pam Satran, co-author of the bestselling baby naming book “Beyond Jason & Jennifer,” says that for years bland names were the order of the day, but not any more. In fact, the next edition of her book will be titled, “Beyond Jason & Jennifer, Madison & Montana” to recognize the first name revolution.

“Twenty years ago celebrity baby names were pretty simple. It was Kate, Kate, Max, Max. Now celebrities are trying to outdo celebrities,” she said.

In the 1950s, if a celebrity had an unusual name he or she would change it something simple and socially acceptable like Ken or Debbie.

As the decades passed, new fads included using boys’ names for girls, like Drew, Cameron and Stockard. Then came the place names: Madison, Brooklyn, Paris and now, Shiloh.

“These days if you have an ordinary name in Hollywood you change it to a weird one. The more distinctive your name is the better. There’s a whole issue of image and branding out there,” Satran said.

She added, “Celebrities are very much aware of the power of their image.”

And with that in mind, here are some example of what celebrities have recently called their children: Julia Roberts, Hazel and Phinneaus; Gwyneth Paltrow, Moses and Apple; Jason Lee, Pilot Inspektor; Joely Fisher, True Harlow; and Nicolas Cage: Kal-el.

According to the Social Security Administration the 10 most popular male names of the 2000s so far are Jacob, Michael, Joshua, Matthew, Andrew, Christopher, Joseph, Daniel, Nicholas and Ethan.

For girls they are Emily, Madison, Hannah, Emma, Ashley, Abigail, Alexis, Olivia, Samantha and Sarah.

Or to sum up in a single word: BORING.

Washington Post: Your One-in-a-Million, or -ion Bombardment

GLM’s Editor’s Note:  Thanks o the Washington Post for creating this bit of linguistic sophistry.  After nearly a decade, we are pleased/disappointed to announce that NOT One of these entries has wriggled itself into the English language.  More the pity.

?—?PJJP

Report From Week 665

In which we took suggestions for the 1 millionth word in the English language, which, according to the algorithms set forth by one Paul JJ Payack, is 11,032 words away as of June 30 (then again, it also was 11,032 words away on March 21). Just to be imperious, the Empress decreed that the word had to end in -ion. Some otherwise good entries turned up too often on Google, such as “castration,” getting your cable cut off.

4 Martyration: A request for only 36 virgins in paradise. (Chris Doyle, Forsyth, Mo.)

3 Espanation: Stupidly adding a vowel at the end of an English word to try to talk to a Spanish-speaker; e.g., “Which aisle-o has the cerealo?” (Alan Hochbaum, Atlanta)

The winner of the “Brechlinker,” the Inker with the Barbie head:

Errudition: ical misuse of big words. “Madam, your dress looks positively superfluous on you tonight,” he said with amazing errudition. (Tom Witte, Montgomery Village)

And the Winner of the Inker

Percycution: Giving your child a name he will hate for the rest of his life. (Marty McCullen, Gettysburg, Pa.)

Fermentions

(Bob Staake for The Washington Post)

Achoodication: Trying to determine whether you have to say “bless you” after someone’s second sneeze. (Brendan Beary, Great Mills)

Applicushion: Your fall-back college. (Phil Frankenfeld, Washington)

Banglion: The primitive neural structure constituting 90 percent of the male brain. (Elwood Fitzner, Valley City, N.D.)

Awwdition: A tryout for the Cutest Babies and Puppies Pageant. (Dave Prevar, Annapolis)

Bossculation: Kissing up to management. (Chris Doyle)

Boysion: A house that looks bigger and more luxurious than it really is. “The railroad tracks separated the mansions from the boysions.” (Elizabeth Moly?, Falls Church)

Bratisfaction: Stomping your feet until you get your way, and you do. (Steve McClemons, Arlington)

Cadhesion: The emotional attachment that keeps some women from breaking up with men who treat them badly. (Brad Alexander, Wanneroo, Australia)

Codgertation: A man’s realization that with a certain saying, thought or action, he has turned into his father. (Brendan Beary)

Coitillion: A formal dance at which a debutante really makes her debut. (Steve Fahey, Kensington; Joseph Romm, Washington)

Dabomination: Something that is hateful in the Lord’s eyes, but otherwise is way awesome. (Brendan Beary)

Delugion: The mistaken impression that the levees would hold. (Steve Fahey)

Doughnation: The extra item in a baker’s dozen. (Tom Witte)

Dreckspansion: Now on washingtonpost., even more Style Invitational entries! (Brendan J. O’Byrne, Regina, Saskatchewan)

Effemination: France. (Kevin Dopart, Washington)

Emensapation: To free yourself from that circle of pedants paring their SAT scores from 30 years ago. (Jeff Brechlin, Eagan, Minn.)

Enamortization: To fall rashly in love with an object or person, and end up paying for it for the next 20 years. (Brendan Beary)

Esion: The sound of music played backward. “Oh, the White Album played backward doesn’t say ‘daed si luaP.’ It’s just esion.” (Steve Langer, Chevy Chase)

Flabrication: The weight on your driver’s license. (Bruce Carlson, Alexandria)

Flashion: The latest look in trench coats. (Kyle Hendrickson, Frederick)

Homo-erection: Anything built by the species Homo erectus, of course . What else would it be? (Russell Beland, Springfield)

Immigaytion: The GOP’s two-pronged fear strategy: “It’s two, two, two horrors in one!” (Peter Metrinko, Chantilly)

Indigentrification: That new trailer park and check-cashing outlet on Foxhall Road. (Chris Doyle)

Infectuation: An obsessive attraction to someone who’s going to do you very wrong. (Barbara Turner, Takoma Park)

Iraqtion: A state of political arousal. Initially pleasurable, but requires professional attention if the condition lasts more than four years. (Mark Eckenwiler, Washington)

Irkstation: The cubicle right next to yours, with the co-worker who flosses at his desk. (Tom Witte)

Levistation: A maneuver for putting on tight jeans, in which a woman lies on her back, lifts her hips and then kicks both legs straight up. (Brad Alexander)

Liketation: Giving the milk of human kindness. (Andrew Hoenig, Rockville)

Maltiplication: The way that “a beer with the guys” bees two, then four, then eight … (Brendan Beary)

Menschion: The rare acknowledgment of the rare man who doesn’t seek publicity. (Richard Pearlstein, Falls Church)

Mession: What’s really been acplished in Iraq. (Tom Witte)

Miniminion: The bottom banana in an organization; a sycophant’s yes-man. (Stephen Dudzik, Olney)

Oyveycation: A trip back to Brooklyn to visit Aunt Tillie. (Ned Bent, Oak Hill)

Prevulsion: When you know you’re just gonna hate it so much, you can taste it. (Bruce Carlson)

Preztidigitation: An ability to fool an audience while having absolutely no sleight of tongue. (Phyllis Reinhard, East Fallowfield, Pa.)

Racquisition: Implant surgery. (Nick Curtis, Gaithersburg)

Regattacotillion: A vocabulary word designed solely to discriminate against minorities on standardized tests. (David Kleinbard, Jersey City)

Regeorgitation: When the vending machine spits back your dollar bill. (Jay Shuck, Minneapolis)

Samesextillion: The number of gay marriages we’ll have without a constitutional amendment to ban them.?—?P. Robertson (Chris Doyle)

Sintuition: 1. A knack for recognizing women willing to have sex with you; 2. The cost of a “date” with one of these women. (Dave Kelsey, Fairfax)

Snubdivision: a gated munity created to keep out people like YOU. (Stephen Dudzik)

Unsurrection: Oh, it’s just a few desperate dead-enders setting roadside bombs.?—?D. Rumsfeld, Washington (Dot Yufer, Newton, W.Va.)

Vachion: The current anti-style rule that your dimensions shouldn’t restrict your clothing choice, e.g., size XXXL hot pink spandex leggings. (Chris Parkin, Silver Spring)

Weareligion: What sleeves are for.?—?B. Frist, Nashville (Kevin Dopart)

Anti-Invitational: Noinkish: Something only slightly amusing. (Russell Beland, Springfield)

And another Anti-Invitational: Annoi: To irritate the Empress by sending an Anti-Invitational entry. (Stephen Dudzik)

“All Things New York City” are the Top Fashion Buzzwords of 2014

The Seventh Annual Analysis by the Global Language Monitor

NEW YORK, September 12, 2014 – “All things New York” has been named the Top Fashion Buzzword for 201 4, in the Global Language Monitor’s seventh annual ranking.  Attitude, Reds, Underbut(t) and Visible Panty Lines (VPL) follow.  Boyfriend Jeans,  Side Boobs, The Kardashian Clan, Robe-style Coats, and Pastels follow.

All Things New York”, capturing the essence of the New York fashion sense, dominates the 2014 Top Fashion Buzzword list,” said Rebecca Roman, Manhattan-based Fashion Director for GLM. “It is difficult to think of any global fashion trend that does not have a strong presence, if not its origin,  in the New York City.

For the current list of the Top 50 Fashion Capitals Go here

The Top Fashion Buzzwords of 2014 follow:

Rank, Buzzword, ment

  1. “All things New York” — In 2014 New York stands astride the world of fashion.
  2. Attitude — It’s not just what you wear but how you wear it.
  3. Reds — Big, bold, and bright.
  4. Underbut(t) — Yes, we said ‘underbut(t).
  5. VPL (Visible Panty Lines) — For decades, the idea was to eliminate VPL; VPLs are now in style.
  6. Boyfriend Jeans — Popular but not always fashionable.
  7. Side Boobs — Same as above.
  8. The Kardashian Clan — Same as above.
  9. Robe-style Coats — More bedroom-style in the streets.
  10. Pastels — Appropriate now for all seasons.
  11. Funky Eye Makeup — You know it when you see it.
  12. Earthy Tones — Mixing various earth tones together.
  13. Sneakers — Still popular in all shapes and sizes.
  14. Transparents — Updated Peek-a-boo look.
  15. Sweaters — Particularly Wool, particularly big.

Methodology:  GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis.  The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge.  To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)

Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. In 2013 New York topped Paris and London followed by Los Angeles (!?), Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.About the Global Language MonitorIn 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogs the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.For more information, call 512.801.6823, email info@, or visit www..

New York Takes Top Global Fashion Capital Title from London, edging past Paris

The Global Language Monitor’s 10th Annual Survey

 The Difference between New York and Paris was 0.05%    And No. 4?  Los Angeles! Yes, LA. February Fashion Weeks, 2014 New York and Austin, Texas — New York has reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles moved into the esteemed Big  Four status, moving up five spots from 2012.. The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp pleted it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry,” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

Midtown Manhattan, the center of it all

The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp pleted it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry,” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course, has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, ine and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

Paris Came in at No. 2, but Watch this Space …
After a great 2-year run atop the rankings, London has settled fortably into the No. 2 spot

. The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and ment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  —  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear.
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  — Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  —  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) —  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  —  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) —  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  — Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  —  Russian es into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.   Read more

  The Global Language Monitor’s 10th Annual Survey

   The Difference between New York and Paris was 0.05%    And No. 4?  Los Angeles! Yes, LA. February Fashion Weeks, 2014 New York and Austin, Texas — New York has reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles moved into the esteemed Big  Four status, moving up five spots from 2012.

ing Later in 2014:  The Global Fashion Capital Institute

. The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp pleted its steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director for The Global Language Monitor.

Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course has a centuries-l, ng heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, ine and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

. The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and ment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  —  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear.
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  — Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  —  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) —  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  —  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) —  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  — Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  —  Russian es into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.   Read more

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2018: New York Takes Top Global Fashion Capital Award Paris Falls to No. 4

GLM’s 12th Annual Ranking

For Immediate Release

For more Information, call 1.737.215.7750 or email pjjp@post.harvard.edu

New York is First Fashion Capital to Receive over 1 Billion Citations in any Category

A Resurgent London Streaks to Second Followed by L.A.

Austin, Texas and New York City, September 10, 2018.   New York City has wrested the Top Global Fashion Capital Award from Paris. 

In an age where statistical (and cultural) norms appear to be upending at an ever-increasing rate, New York City now stands firmly atop the world of fashion.  Not only did it dethrone Paris by a significant margin, but New York also became the first Fashion Capital to receive more than 1,000,000,000 citations in a single category. 

Each year, GLM ranks all Global Fashion Capitals that qualify by surpassing significant thresh-holds in five categories:  Fashion, Moda, Haute Couture, Pert-a-Porter, and Ready-to-Wear. This is the 12th annual ranking, after two years of tests and development in LaJolla, CA. (#TopGlobalFashionCapital)

“GLMs Annual Rankings directly chart the rise of an ever-expanding cultural phenomenon – Fashion in the 21st century,” said Paul JJ Payack, President of the Global Language Monitor.  We are now witnessing the consolidation of fashion, film, theater, music, and Social Media and the Red Carpet experience.”

(Permission Granted to Reproduce Graphics)

 Announcement:  Auckland, NZ has qualified for these rankings

Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study enpasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of web pages, millions of blogs, the top 375,000 global print, and electronic media, and new social media formats as they appear. This survey, which was first made public in 2007.

Background:  The Top Global Fashion Capitals are now recognized as the standard in the fashion world, as you can see below.  For the 2017 edition, we are tracking more than three-score established and emerging centers of fashion. Our efforts have attracted an inordinate number of citations in the global media, as well as in academic, research and texts. For more than a decade now, the Global Language Monitor has employed its proprietary algorithms to cut through the world of Big Data establishing the definitive, nonbiased rankings of the Top Global Fashion Capitals.

The result is a longitudinal survey that runs for three years, with its final updating in the weeks before the yearly announcement. GLM surveys. billions of web pages, millions of blogs, the top 300,000 global print and electronic media, as well as new social media sources as they emerge.  In effect, any and all databases available on the web, including key proprietary databases for specific content.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary., and a senior executive for a number of leading high tech panies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

GLM also provides naming services and as the Austin Word Wrangler provides premium writing services from annual reports to strategic plans to executive and employee munications.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call  1.737.215.7750, email info@, or visit www.

30-30-30

‘Woke’ is the Top Trending Word of 2019, Thus Far

Progress’ is the Top Un-Trending Word (Decliner) for 2019

For More Information, go to or call 1.737.215.7750 or email info@

Austin, Texas. September 5, 2012 — 
‘Woke’ is the Top Trending Word of the Year (#WOTY) for 2019 thus far, in the latest global analysis by the Global Language Monitor. ‘Woke’ Is followed by ‘Consequential’, ‘Migrants’, ‘Opioids’, and ‘Collusion’. Rounding out the Top Ten are ‘Anthropocene’, ‘Heartbeat,’ ‘Blue Wave,’ ‘Family Separation, and ‘Trade War’. These are followed by ‘Fake News’, Climate Change’, ‘The Moment’, ‘Nukes’, ‘Progressives’, ‘Micro-influencers’, ‘Fact Check’, ‘ICE’, ‘Women’s World Cup’, and ‘Gerrymander’.

This is the twentieth consecutive survey since the turn of the century. (See Below.) GLM began recording the Top Words of the Year (#WOTY) in the Year 2000 to document the history of the 21st century through Global English, the current Global Language. (#Hashtags were not invented until 2007; #Twitter was the Top Word of 2009, ‘Emoji’ was the Top Word of 2014.)

The Great Awokening
“In Progressive lingo, ‘woke’ describes an epiphany-like experience, where one is awakened to the call of social justice — and the failures of the past,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “Every generation in the post-Modern era has had similar experiences be they Civil Rights, the Vietnam War, the Women’s Movement, LGBT rights, etc. A key distinction here is that the sins of the past are now viewed in the context of the present as subjects to be rectified.”

Woke’ traces back through the Old English, ‘to arise’, ‘to e to be’, ‘to be born’ from the Anglo-Saxon, and Old High German ultimately from Proto-Indo-European root *weg- “to be strong, to be lively.”

Woke, the Top Trending Word of 2019 for Global English Thus Far, Has Dramatically Risen in Use During the Last Decade as Shown in This Google

Progress as the Top Un-trending Word
In a first, GLM named the Top Un-trending Word for 2019, thus far: ‘Progress’. “The concept of progress has had a profound influence on the advance of Western Civilization since ancient times. The idea of ‘progress’ as espoused in the works of Enlightenment thinkers had considerable influence on the drafters of the Declaration of Independence and the U.S. Constitution.

However, as you can see from the chart below, that use of the word has significantly fallen, especially since the mid-1960s. See the Google Ngram below.

The use of the word ‘Progress’ has significantly declined since the mid-1960s according to Google Ngrams.

In 2018 there were two distinct Words of the Year (#WOTY): The Moment?—?A confluence of fame, fortune, and happenstance (Worldwide), and Weaponize?—?In today’s bitterly partisan infighting, any word, action, or deed can and will be weaponized (U.S. alone).

The Top Trending Words of the Year (#WOTY) for 2019 thus far, ranked, last year’s ranking, and mentary

  1. Woke (5) — An epiphany-like experience, where one is awakened to the call of social justice
  2. Consequential — Presidents are now judged on the ‘consequentiality’ of their administrations.
  3. Migrants (16) — The continuing worldwide movement of mass migrations.
  4. Opioids (3) — The scourge continues as the nation seems a bit inured to the devastation.
  5. Collusion (11) — The report is filed and final, but the controversies continue.
  6. Anthropocene — Did a new human-influenced geological epoch actually begin in 1950?
  7. Heartbeat — Fetal heartbeat bills are now front-and-center in state legislatures across the nation.
  8. Blue Wave — The Democrats winning back control of Congress in the 2018 Mid-terms.
  9. Family Separation (6) — Family detention and separations actually began in 2014. This is a grave and intractable matter, with plenty of blame to spread around.
  10. Trade War (7) — As we first noted in 2009, “The Rise of China” is a geopolitical event of the first order with the seismic shockwaves continuing to echo around the world.
  11. Fake News (8) — Packaged news, planted sources, one-sided exposes, party lines, and official narratives are a new phenomenon only to those with no sense of history.
  12. Climate Change — 8,000 years ago New York City was under a mile of ice.
  13. The Moment (1) — A confluence of fame, fortune, and happenstance.
  14. Nukes (4) — Last year North Korean, in 2019 Iranian and Russian added to the mix.
  15. Progressives — The word ‘liberal’ outlived its usefulness as the description of one’s political leanings.
  16. Micro-influencers — Bloggers, Vloggers, Instagrammers, Youtubers, and other small yet very influential munities of interest.
  17. Fact Check (17) — New studies suggest that fact-checkers appear to have definite biases.
  18. ICE — The U.S. Immigration and Customs Enforcement agency under the Department of Homeland Security.
  19. Women’s World Cup — The quadrennial, global celebration of women’s football.
  20. Gerrymander — The divvying up the political spoils (election districts) to the advantage of those in power.

Methodology: The words are culled from throughout the English-speaking world, which now numbers more than 2.3 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

The Top Words, Phrases, and Names of the 21st century follow.

2018:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, Opioids
Top Phrases: No 1. Weinstein Effect (and #MeToo), 2. Nuclear Option (North Korean version.), 3. Deep State
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
2017:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, Opioids
Top Phrases: No 1. Weinstein Effect (and #MeToo), 2. Nuclear Option (North Korean version.), 3. Deep State
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
2016:
Top Words: No. 1 A meme — Omran Daqneesh in Aleppo) No. 2 Refugee
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch
2015:
Top Words: No. 1 Microaggression
Top Phrases: No. 1 Migrant Crisis
Top Names: No. 1 Donald J. Trump
2014:
Top Words: No. 1 The Heart ? Emoji (for love), No. 2 Hashtag, No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I
2013:
Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA
2012:
Top Words: No. 1 Apocalypse/Armageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping
2011:
Top Words: No. 1 Occupy, No. 2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No. 3 Fukushima
2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama
2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama
2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps
2007:
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore
2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur
2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God
2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove
2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya
2002:
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)
2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros
2000:
Top Word: Chad
Top Phrase: Dot.
Top Name: W (Dubya)

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For More Information, go to or call 1.737.215.7750 or email info@.

GLM’s Top Words Record the History of the 21st Century, Thus Far

The Top Words of the Year Since the Turn of the Century

 

 
TRUTH:  2017 Word of the Year
Recently, The Global Language Monitor (GLM) announced that Truth is the Word of the Year for 2017.

 

Austin, Texas, December 2017 — Since the turn of the century the Global Language Monitor has been using the most up-to-date analytical tools to track the growth and evolution of the English Language, now the first, second, or business language of some 2.38 billion people.

GLM has used these technologies to track many of the most significant trends to appear thus far in the 21st century.

In the recent past, some of the shifts first noted by the trend and narrative-tracking techniques of GLM include:

  1. The use of number sequences as clearly defined words (Y2k, Web 2.0)
  2. The use of Twitter as a new form of stylized human munication (2008/2009)
  3. The introduction of emoji symbols as an addition to and transformation of the alphabet (2013/2014)
  4. The rise of the Narrative presaging the rise of ‘fake news’ and the decline of ‘truth-based’ journalism. (2008)
  5. The mounting impact of the ‘sustainability’ and ‘Green’ movements (2006)
  6. The Rise of Microaggressions as a significant form of ‘bullying’ (2015)
  7. The continued emergence of English as the first truly global language (2000-)
  8. Big Data as the most frequently used but least understood word in High Technology (2011-)
  9. The application of data mining techniques to global English to better understand the significance of global events and trends (2013)
  10. The Rise of China as the most significant (and de-stabilizing) event of the 21st century, thus far. (2008)
  11. Unveiling the racist underpinnings behind the rise of Fake News.

 

The Words of the Year chosen by the Global Language Monitor can be used to better understand the history of the 21st century, thus far. 

The Top Words, Phrases, and Names since the Turn of the Century

 

 

2016

Top Words: No. 1 Meme, No. 2 Narrative, No. 3, #Resist
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

 

 

2015:
Top Words: No. 1 Microaggression (Safe Space, Trigger, Unsafe, Snowflake, White Privilege)
Top Phrases: No. 1 Migrant Crisis, No. 2 Je Suis Charlie, No. 3 Almond Shaming
Top Names: No. 1 Donald J. Trump, No. 2 Alan Kurdi, No. 3 Pope Francis

 

 

 

 

2014

Top Words: No. 1 The Heart ? Emoji (for love), No. 2 Hashtag, No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War

 

 

 

 

2013:

Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

 

 

2012:
Top Words: No. 1 Apocalypse / Armageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

 

 

 

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

 

 

 

 

 

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

 

 

 

 

 

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

 

 

 

 

 

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

 

 

 

 

 

 

 

2007:
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

 

 

 

 

 

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

 

 

 

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

 

 

 

 

 

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: No. 1 Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

 

 

 

 

 

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

 

 

 

 

2002:
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)

 

 

 

 

 

 

 

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

 

 

 

 

 

2000:
Top Word: Chad
Top Phrase: Dot.
Top Name: W (Dubya)

 

 

 

 

 

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801-6823, email info@, or visit www..


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Global Language Monitor’s Exclusive Books and, Historical Analysis, and Research Reports…

Mastering Global English By Paul JJ Payack

Just Published!

Ten Tips for Mastering Global English By Paul JJ Payack, The WordMan

About the Series

?

Ten Tips for Mastering Global English is part of the Mastering Global English Series, volume 1. This series puts into the hands of millions of students like yourself easy to remember tips, hints and techniques that will help you succeed in the world of Global English.

By delivering its lessons in informal, brief and easy-to-digest sections, Ten Tips for Mastering Global English can serve as an entry-point to in depth study of the subject.

The author, Paul JJ Payack, is the founding president of both yourDictionary. and the Global Language Monitor. He is the author of some seventeen books as well as hundreds of articles on Global English, Marketing and High Technology, as well as science fiction, drama, and the like.
Educated at Harvard and Bucknell Universities in the US, his latest work is A Million Words and Counting, about the growth and nature of the Global English and the impact it is having on various aspects of culture, as well as the impact of culture on the language itself.

Introduction

At the Global Language Monitor, we look at English as Global English. Rather than focusing on geography (British English, American English, Indian English, we focus on usage—how English is spoken today, by the world’s scientists and technologists, the youth, in the boardrooms of multi-national corporations, in the world of entertainment, and the like.

We’ve also e to realize that there are several momentous trends that are occurring in? Global English right now: 1) A vocabulary explosion: the number of everyday words we use to municate — those recorded in dictionaries, in newspapers, in? blogs and on the internet, in correspondence to our loved ones, in classroom assignments, in paying our bills, and in recording our history — is expanding at an unprecedented rate, the total just over a million? words, and 2) A geographic explosion: the English language, which at the time of Shakespeare was spoken in a narrow band in the south of Britain by? only a few million people, has suddenly, and rather unexpectedly, bee the language of global discourse, merce, science, entertainment, and munications,? with? speakers? now ?approximating 1.58 billion people.

?As an intense observer of the English language, nothing could make me more pleased. And I’m thrilled to be a continuing witness to its evolution, watching and anticipating the countless new ways it will impact the lives of billions around the globe for decades (and even centuries) to e.

Never before in the history of the planet has a single language held as dominant a position as English does today.? ?Some 1,580,000,000 people can now read this sentence in its original language. Think about that for a minute.

?You will get a PDF?(743KB)?file

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Dispatch From the Front Lines (9/11 Illustrated)

I created these thirteen collages two nights ago in the early hours of the morning in the very heart of the District of Columbia, a few blocks from the White House.

?

?

?

?

The previous evening had taken on all the attributes of a deathly beautiful, moonlit autumn evening, with a warm and gentle breeze from the Southwest, and all the splendor this Capitol City is capable of displaying, from the manding presence of the Capitol Dome to the silent testimony of the Washington Obelisk bolding piercing into and through the dark.

But all this beauty belied the all-persuasive tension, like a hitherto unknown and yet-to-be-discovered form of gravity gently pulling on one’s heart.? (I await some post-Modern Isaac Newton or Albert Einstein to establish the attendant theoretical and mathematical constructs.)??

For this was, and is, and remains a city under siege.? Under siege by an invisible enemy which could (and can) be found anywhere, elsewhere or nowhere.? As my wife opined, it was one of the most protected areas on the planet, and undoubtedly this was true, but, of course it gained that distinction because it also one of the most dangerous places on the planet and perhaps the most highly targeted of targets set squarely in the night scopes of the stealthily silent invaders.

Since the events of September 11th, I have attempted to somehow encapsulate something that cannot readily be captured, at least from the perspective of days and weeks.? As with all things human, a distance and perspective of a generation or two …?

?PJJP
October 27, 2001?
Washington, DC

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Marketing Analytics/Ambush?Marketing

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plete Olympics Ambush Marketing Brand Scorecards 2008 - 2018

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Global?Language Monitor’s Olympic Brand Scorecards are the ultimate guide to the most bitter?of all battles being fought on the various Olympic fields — the billion-dollar battle between and among the?various levels of IOC Sponsorship, and the mega?battles being fought with the Non-affiliated Marketers (NAMs) and the sponsors themselves.

In these pages, you will read about and better understand the fierce behind-the-scenes warfare that the Global Language Monitor has been tracking for six Olympiads?now.

And don’t?for a minute think that these battles are being waged in any way?but the most sophisticated strategies, tactics, and algorithms.

GLM has been tracking PyeongChang for three years now, and are already deep into our analysis of the Tokyo and even the Beijing Games.? Paris isn’t far behind.

You can read the document in a ‘You Are There’ manner since we present each of the Games in the way they actually unfolded.

We hope this all will help you have an even more enjoyable?experience since you are now entering the stealth world of Olympic Ambush Marketing.

Organizations pay tens of thousands of dollars?per month?for this type of research, but we are offering this to you for $499.00, providing you with a convenient entry-point to subscribe to our service.

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? ? ? ? “… the brief, almost bald, summation of crucial experience that attains its power through its very stark reductiveness”? -Sylvia L.Berkman
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Written in 1973 off Oxford Street in Cambridge,? Mass., just up the street from where Paul?Allen and Bill Gates were creating what came to be known as MS_DOS.

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The Moment and Weaponize: The Top Words of the Year 2018 for Global English

For more information call 1.737.215.7750, or email info@ or tweet to @Languagemonitor

Updated Daily

?

The Moment:?The Top Word of the Year 2018 for Global English (#WOTY)

Weaponize:?The Top Word of the Year 2018 for the United States, alone.

Christmas - New Years Holiday,? 2018, Austin, Texas — The Moment?is?the Top Word of the Year for 2018 (#WOTY) for Global English according to the??Global Language Monitor,? while Weaponize is the?is?the Top Word of the Year (#WOTY) for the United States, alone.

This is the first time GLM’s analysis has determined two top WOTY.? ?This is because of the disparity between English-language usage between the US and the rest of the world especially in the language of politics,” said?Paul JJ Payack, President and?Chief Word Analyst, Global Language Monitor.

This is GLM’s nineteenth annual analysis since the turn of the century.? Following?The Moment?and?Weaponize were?opioids, nukes (N.K.), woke, family separation,?trade?war, fake news, PyeongChang, and Represent.? Other words in the running for the preeminent Word of the Year for 2018 included Collusion, ICE, World Cup, Twitter Storm, Wild Fires,?Migrants, Fact Check, Volatility, Resistance, and Brexit.

GLM is the only WOTY, based upon global statistical analysis of the English -Linguasphere.? ?English is the world’s first truly global language with some 2.53 billion speakers as a first, second or business language.? (GLM has recently launched an effort to help better understand the number and position of Global English speakers.)

The purpose of GLM’s Word of the Year lists is to provide an on-going account of the 21st century as it unfolds.? This is a Big Data analysis, with the English language as the medium of choice.

Today The Moment represents a larger than life experience, the convergence of, perhaps, fame, fortune, and?happenstance representing a time of excellence or conspicuousness.? More importantly, it can be seen as where we now stand in the evolution of the flow of information,” Payack said.

As the definition of ‘the moment’ changes, we can see the shift after the year 2000 by way of Google NGrams

While news professionals were once intimidated by the prospect of a 24-hour News Cycle, with the acpanying ‘Fifteen Minutes of Fame’, the flow of information has increased a thousandfold or more.” Payack continued.? “Now ‘having a moment’ means standing astride the apex, an instant when all stars and light must pass through your gravitational field? (or bend around it). It also has evolved from an instant to an indeterminate length”.

The Moment defines a unique confluence of social and media forces where?a person is elevated to a perceived pre-eminent position in their fields, situations, or positions.? For example, Meghan Markle had ‘her moment’ with her royal wedding to Prince Harry earlier this year,” Payack continued.? “Weaponize rose to the top of the US list, signifying the historically bitter level of the political invective, where any word, thought, or phrase is immediately weaponized and, in turn, catapulted back across the partisan divide.? ?”It has gotten to the point where even the absence of language? — absolute silence — can and is being weaponized in the effort to silence the opposition.

Even Emojis have been ‘weaponized’.? Here is the ‘silence’ emoji

Previously, GLM announced that the Global English Word of the Year for 2017 was Truth, while the blood-soaked image of Omran Daqneesh, five-year-old, sitting in an ambulance while awaiting treatment in Allepo, Syria was the WOTY for 2016 (The first time a meme was chosen as a WOTY.)

The Top Words of 2018 for Global English follow:
  1. The Moment — A confluence of fame, fortune, and happenstance (Worldwide).
  2. Weaponize — In today’s bitterly partisan infighting, any word, action, or deed can and will be weaponized (US alone).
  3. Opioids — 60,000 Americans or more will die this year from overdoses:? more than from the entire Vietnam War — every year.
  4. North Korean Nukes — The threat appears to have subsided — for now.
  5. Woke — Being awakened to the causes of social justice
  6. Family Separation — Any number of worldwide challenges to the nuclear family.
  7. Trade?War — Mr. Trump vs. the World, again.
  8. Fake News — Analysts are now pushing the origin of?fake news backward?into the past.? Anyone remember?Leni Riefenstahl?
  9. PyeongChang — The Winter Games turned out to be the most politically consequential in decades.
  10. Represent — ‘Showing up’ or ‘representing’ at ‘resistance’ events and activities.
  11. Collusion — Collude’s etymology dates back to the early 1500s and literally means ‘to play together’ with no hint of the sinister undertones in the word’s present incarnation.
  12. ICE — The?U.S. Immigration and Customs Enforcement Agency under the Department of Homeland Security.
  13. World Cup — The quadrennial, global celebration of football (The 2018 FIFA World Cup, won by France,?was the 21st FIFA World Cup.)
  14. Twitter Storm — President Trump early on realized that he had a direct connection to his sixty-million ‘followers’.
  15. Wild Fires — Representing all worldwide natural disasters.?
  16. Migrants (Worldwide) — Citizens have e to understand that national boundaries are quite malleable (for better or for worse).?
  17. Fact Check — By abandoning philosophy and the liberal arts, this generation actually believes that there is only one point of view and a single set of facts.
  18. Volatility — The global markets are volatile, the citizens are restless, and the Singularity is heading our way.?
  19. Resistance — Those who resist and will mince no words in informing you …
  20. Brexit (Soft or Hard Exit) — Nation-states are in a desperate race to save their national identities.

?

Top Phrases?

  1. #MeToo
  2. Shame! Shame! Shame!
  3. Cajun Navy
  4. Make America Great Again
  5. Blue Wave
  6. Breaking the Internet
  7. Fear of Missing Out (FOMO)
  8. Not My President

?

Top Names of 2018

  1. Donald Trump
  2. Xi Jinping
  3. Pope Francis
  4. M/M George H.W. Bush
  5. Vladimir Putin
  6. Brian Kavanaugh
  7. Elon Musk
  8. Stephen Hawkins
  9. Jack Ma (Ali Baba)
  10. Billy Graham
  11. Nancy Pelosi

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 2.35 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print, and electronic global media, as well as new social media sources as they emerge.

The Top Words, Phrases, and Names of the 21st century follow.

2017:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, Opioids
Top Phrases:  No 1. Weinstein Effect (and #MeToo), 2. Nuclear Option (North Korean version.),  3. Deep State

Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

2016:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, #Resist
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

2015:
Top Words: No. 1 Microaggression
Top Phrases: No. 1 Migrant Crisis
Top Names: No. 1 Donald J. Trump

2014:
Top Words: No. 1 The Heart ? Emoji (for love), No. 2 Hashtag, No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I

2013:
Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.
Top Name: W (Dubya)

For More Information, go to or call 1.737.215.7750 or email info@.

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

As the AustinWordWrangler, GLM designs and creates websites, and ‘content:’  Public Relations, brand naming, corporate affairs and munications, and technical brochures, data sheets, SEC materials.

 
PJJP

Paul JJ Payack

President & Chief Word Analyst
The Global Language Monitor
Austin, Texas 78717

pauljjpayack@gmail. Email+1.737.215.7750 Phone

@LanguageMonitor Twitter
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Tracking Global Trends Through Big-Data Based Global English Analysis
 
 

  1. stest Rising

A Brief?Retrospective on?the Nature of Truth and Why It Confuses Us?So

Diogenes Searching For TRUTH in Ancient Greece

 Recently, The Global Language Monitor (GLM) announced that Truth is the Word of the Year for 2017.

Austin, Texas, December 2017.  If you kept abreast of the daily press reports, you would think an outbreak of mass hysteria or at least amnesia had swept over the nations of the West. The world’s leading print and electronic media acted as if the concept of truth had been circumvented, or even, contravened, and sounded alarm after alarm that what we all knew as facts were no longer discernible. The source of this disruption in the news cycle, of course, was what came to be known as fake news and post-truth.

For historical parisons of a number of the terms used in this analysis, GLM used the Google Ngram Viewer.   You can use the Ngram Viewer to chart frequencies of ma-delimited search strings.  The Google Ngram Viewer uses yearly counts from sources printed between 1500 and 2008, though in some cases later dates of publications are included.

In the first example, frequencies of citations between and among a number of words used to describe the Top Words of the Year for 2016 are plotted between 1940 and the present.

Figure 1. Relative Frequency of citations among words used to describe the Top Words of the Year for 2016

Figure 2. Close-up on Relative Frequency Among Some Top Words of the Year for 2016

Figure 3.  parisons of the Words Truth Vs. Lie Since 1740

This is why early in the century, the Global Language Monitor put into place a methodology that clearly states that each considered word or phrase must adhere to the published criteria (see below). The methodology calls for words and phrases from the entire global English linguasphere to be considered, as well as each fulfilling geographic and demographic requirements. This automatically excludes the lists created by those organizations that rely on polls and other such non-scientific tools

A Methodology Optimized for the Wired World -- GLM’s Word of the Year rankings are based upon actual word usage 
throughout the English-speaking world, which now approaches some 2.38 billion people, who use the language 
as a first, second, business language. To qualify for these lists, the words, names, and phrases must meet 
three criteria: 1) found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ 
and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must 
appear world-over, not limited to a particular profession or social group or geography. The goal is to find 
the word usage that will endure the test of time.

Global Language Monitor began to use newly available technologies to document the Words of the Year for Global English at the turn of the 21st century, with the idea to encapsulate and capture the essence of the preceding twelve months in a sort of linguistic amber.

Consider for a moment that fact that in 2009 GLM named ‘twitter’ as the Global English Word of the Year, not only as a social media phenomenon but as a potential Weapon of Mass Disruption (or even destruction). Witness: 1) the Arab Spring and 2) the actions of one Donald J. Trump.

Political Correctness

In a time so debilitated by the specter of political correctness (both from the left and the right), it seems rather demeaning to advance the concept of ‘fake news’, once you study its etymology, tracing back the origins of the word ‘fake’.

Cambridge Dictionaries’ definition of fakir: A Muslim (or, loosely, a Hindu) religious ascetic who lives solely on alms. Origin: Early 17th century: via French from Arabic faqīr. Fakir, Arabic Faqīr (“poor”), originally, a mendicant dervish. In mystical usage, the word fakir refers to man’s spiritual need for God, who alone is self-sufficient. Although of Muslim origin, the term has e to be applied in India to Hindus as well.

Fakirs are generally regarded as holy men who are possessed of miraculous powers, such as the ability to walk on fire or to subsist by looking only at the face of God.

In a Languagelog posting by Mark Liberman, How Fakirs Became Fakers, Edmund Wilson ments (from the grave) that Fakirs began to bee entwined with fakers with a mon usage that arose out of the American spiritualism craze of the 19th century.  This is where one can witness the shift in meaning for the word fakir, from an Islamic religious ascetic to the Hindu “Yogi,” to a sort of street corner or carnival barker or “producer of illusions”.

In other words ‘fake news” joins a long list of ethnic slurs that have imbued American English since before the founding of the republic. They are too many to repeat. However the most mon of these might be ‘ethnic-group’ giver’ or ‘ethnic-group rich’. Specifically, using the term fake news could be said to humiliate and/or cast aspersions upon Muslim and/or Hindu holy men. Recent searches of the New York Times found 869 instances of ‘fake news,’ while searches of The Washington Post found 1,352. None mentioned the historical dubiousness of the practice.

You can see this linguistic shift peaking around 1940 and continuing to this day.

Figure 4. Shift in Meaning Between Fakir and Faker During the 1940s

In retrospective, even the whole idea of fake news and post-truth is a bit of an over-reaction. The organizations that were disrupted the most by the appearance of unchecked, non-verifiable and inadequately sourced stories, were those upon which the world came to rely and depend upon to safeguard the information delivered to their audiences as verifiably true. To continue in these roles as stewards of truth, it was incumbent upon them to put into place new methods of testing information.

The unvarnished truth is that the dominant news gathering and distribution organizations fell behind the curve as sources of information multiplied by orders of magnitude. Neither did they prehend the astonishingly rapid advances in puting power. Finally, the evolution of munication and social media tools advanced far more quickly than the old line media’s ability to adapt to and absorb them.

Decades of reporting on the decline of the US manufacturing base never seemed to register to old media as applicable lessons for themselves. In the mid-’80s, an HBS case study inquired as to which fared better — panies with strategic plans in place or those that had none. The answer: a dead heat. Apparently, panies without strategic plans were able to adjust more quickly to changing market conditions while panies with strategic plans all too often, steadfastly rode these plans straight into oblivion.  (For more information on this phenomenon, check out the first two editions of In Search of Excellence.  Prepare to be shocked.)

What is Truth?

The debate over what is truth has been ongoing since the search for an ‘honest man’ by Diogenes the Cynic, the dialogues of Socrates as recorded by Plato, the rhetorical question Pontius Pilate asked of the Christ, the Confessions of Augustine, the Summa of Aquinas, and the monastic scriptoria of Medieval Europe.

In the scriptoria of the Middle Ages, an elaborate system was constructed to ensure that no discrepancies were introduced into Scripture or highly-prized scholarly works — before the ing of movable type and the printing press. Can you imagine the decibel level of a discussion that played out over the misrepresentation of a single iota when dealing with the work of a Church Father, the Apostle Peter (or Paul), or the words of the Lord himself? This, of course, was plicated by the fact that there were few grammatical rules, little or no punctuation, no spaces between and among words, nor between sentences or paragraphs, and the like.

Even in the late 17th and early 18th centuries, Harvard and Yale engaged in the same sort of tussle about the owner of Truth as the Right and Left are engaged in today.  Harvard chose the Latin word Veritas (Truth) on its official seal, while Yale considered the matter closed by adding Lux et Veritas.  (Light and Truth) to its own shield.  Three hundred years later, in an academic world perhaps overly concerned with political correctness, Harvard won top honors for the Top Politically (in)Correct Word of 2016.

Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of munications at the speed of light that the internet has foisted upon us.

We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the tsunami washing over the planet at an ever-quicker pace. Indeed, the nature of the beast hasn’t changed at all. It is our outdated techniques, that haven’t kept up with the new reality: News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.

Can you imagine the uproar in the monastic world when documents would be produced with little or no vetting against the time-honored standards?

In 2008 GLM published an article, “Is Merriam-Webster its own Best Frenemy,” where we noted that its newest additions to its Collegiate Dictionary, were older than most entering college students at the time (28 years vs 18!)  Indeed, for the most part, technology could solve most of the Post-truth and Fake News phenomena.

Since the turn of the 21st century, the Global Language Monitor (GLM) has named the Top Words of Global English. A decade earlier, the American Dialect Society began to name the Word of The Year for mostly American (and a bit of British) English with little or no use of the then emerging puter power. By the end of the first decade of the 21st Century, the BBC chose the Global Language Monitor to determine the Top English Words of the Decade worldwide while they chose an UK-based Linguist to highlight those of the UK.

One of the most surprising trends in the evolution of the Words of the Year over the last two decades is that they have bee decidedly more parochial, and more trivial, as the century has progressed. Now there are about a dozen players, all peting for the same space, so the race has been one of dumbing down the various nominees and ultimate winner in an apparently desperate attempt to seek the lowest mon denominator, or even worse, to optimize entertainment value.

Perhaps most surprising of all is the apparent lack of preparation by the venerable incumbent organizations responsible for gathering, sifting through, and certifying information that then qualifies as verifiably newsworthy.

Apocalyptic language has been widely cited as word of the year worthy for the last several years — and rightly so. In fact, Apocalypse and Armageddon took Global Language Monitors’ honors as Top Global English Words of 2012. And though GLM’s proprietary algorithms have displayed a predictive element, it’s entirely possible that Apocalyptic language did indeed peak some five years too soon.

 

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801-6823, email info@, or visit www..


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About

glm-logo

 

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and petitive benchmarks for current intellectual assets and brands.

These services are currently provided to the Fortune 500, Olympic Partners, leading Higher Education institutions, high-tech firms, the worldwide print and electronic media, the global fashion industry, among others.

Contact GLM directly ay  001 737 215 7750 or pauljjpayack@gmail. or @languagemonitor.

 

 

Paul JJ Payack lecturing on Big and Ephemeral Data in Shanghai

Payack was cited as the first Shanghai International Creative City Think Tank Master.

GLM foresees a time in the near future where data doubles every hour, every minute, then every second.

To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the ing months and years.

GLM’s specialized products and services have been built from the ground up for Big and bigger date,  for a marketplace ever in flux, where the only constant changes.

Belfer Center Logo

Ephemera

In 2003, GLM’s founder, Paul JJ Payack, first conceived of a new class of data that he called Ephemera, or Ephemeral Data.

 Global Language Monitor’s proprietary algorithms (including the PQI and Narrative Tracker) are used to plum ephemeral data on any topic for any industry worldwide, quickly and accurately.  Many organizations have used GLM as an additional input to their already robust analytical solutions.  Call 1.512.801.6823 or email info@

Subprime Meltdown (New York Times)

In 2006, The New York Times worked with the Global Language Monitor to assess the state of the New York City real estate market.  GLM’s used its proprietary POI technology, which The Times described as “an algorithm that tracks words and phrases in the media and on the Internet in relation to frequency, context, and appearance in the global media.”  The study has been hailed as presaging the ing Financial Meltdown, now known as the Great Recession.

The New York Times featuring GLM’s PQI
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GLM’s Founder on BBC America

GLM as a Source of Record

GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have e to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.

Worldwide print and electronic media have e to rely on GLM for it Trend Tracking and analytics-based analyses.

BBC Cites GLM for Words of the Decade

At the end of the first decade of the 21st century, the BBC used two global experts to choose the words that would sum up the decades,  represented English as spoken in the UK, the other English as spoken in America, Australia and the rest of the world.

 

The Global Language Monitor’s president was chosen for Global English as shown below.

A representative sampling includes:  CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Broadcasting pany, The Canadian Broadcasting pany, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.

About Paul JJ Payack

Paul JJ Payack has served as a senior executive of three Fortune 500 high technology panies (Unisys, Dun & Bradstreet, and StorageTek), and three Silicon Valley technology panies (Apollo puter, Intelliguard Software, Legato Systems) that were acquired by four other Silicon Valley giants (EMC, Dell, Oracle, and HP), as well as numerous start-ups and re-starts.  (For Payack’s Linkedin bio, go here.)

Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.. These two language sites attract millions of page views a month. He founded GLM in Silicon Valley in 2003 and moved it to Austin, Texas in 2008.

Payack taught scientific and technological munications at the University of Massachusetts, the University of Texas-Arlington and Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others.

He is a frequent guest on the media circuit including CNN, the BBC, NPR, the CBS, Australia Broadcasting pany and Chinese Radio and Television.

Payack is the author of some eighteen collections (seven currently in print), including  A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of  The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA.  (For a sampling of Payack’s creative work, including metafiction, flash fiction, and collage art, go here.)

Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard University where he studied parative literature and classical languages, also publishing his first collection of metafiction, A Ripple in Entropy.  Later he earned a CAGS with a focus on fine arts;  his thesis being a Play in Seven Episodes.  Worlds to Shatter, Shattered Worlds.

He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly:  001 737 215 7750 or pauljjpayack@gmail. or @languagemonitor.



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The Authority Behind The Top Global Fashion Capitals

The Top Global Fashion Capitals was created by the Global Language Monitor to provide a non-biased ranking of the Top Global Fashion Capitals using technology-industry standard tools to rank various entities from luxury automobile brands, to colleges and universties, and now to fashion capitals.

By Paul JJ Payack, Creator and Curator of The Top Global Fashion Capitals Program

Top 63 Global Fashion Capitals 2020 Edition

The fashion world is in a period of great flux. We created the Top Global Fashion Capitals? rankings in 2007 when the global economy was reeling from a number of structural hits from which it has yet recovered.

Through our big data analysis of economic trends, we came to understand that fashion was and would continue to be, one of the few bright spots in the global economy. We also came to understand that it was a model of a decentralized, diversified industry with dozens of little- recognized centers from cities, nations, and cultural traditions.

Thus was born our effort to recognize and analyze the Top Global Fashion Capitals ranking them by their brand equity in the same manner as one would rank universities, luxury automobiles, and CPG brands.

GLM began with a few test runs and then published our first global rankings in 2007, which included the usual suspects and their immediate petitors, which we determined through global big-data analyses. We then ranked each city against three and then four different categories of fashion from which the final rankings would emerge.

Later, once we had gathered enough data, we included a trend-tracking ‘predictive element’ that had been used in GLM’s Narrative and Trend Tracking products and services.

The Top Global Fashion Capitals are now recognized as the standard in the fashion world, as you can see below. For the 2020 edition, we are tracking more than three-score established and emerging centers of fashion.

Our efforts have attracted an inordinate number of citations in the global media, as well as in academic, research and texts. For more than a decade now, the Global Language Monitor has employed its proprietary algorithms to cut through the world of Big Data establishing the definitive, non-biased rankings of the Top Global Fashion Capitals.

The result is a longitudinal survey that runs for three years, with its final updating in the weeks before the yearly announcement. GLM surveys. billions of web pages, millions of blogs, the top 300,000 global print and electronic media, as well as new social media sources as they emerge. In effect, any and all databases available on the web, including key proprietary databases for specific content.

“Since we are expanding to include a number of cities, each with emerging and burgeoning fashion scenes, we are quite excited about the 2020 Global Fashion Capital rankings,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “Fashion continues to drive both economic growth for the region as well as a release of creativity that will impact their city, their region, and perhaps even the world.

To see more on the Top Global Fashion Capitals , go here.

2008 Presidential Elections Real-Time Analysis


2008 Presidential Election, Real-time Analysis

Real-time (Historical) Analysis

plete Coverage of the 2008 Elections

Nicholas D. Kristof: Obama and the war on brains

Obama “Yes, We Can” Speech Ranked With “I have a Dream,” “Tear Down this Wall,” and JFK Inaugural

AUSTINTX,  November 7, 2008 – In an analysis pleted earlier today, the Global Language Monitor has found that Barak Obama’s “Yes, We Can” speech delivered Tuesday night in Chicago’s Grant Park ranked favorably in tone, tenor and rhetorical flourishes with memorable political addresses of the recent past including Martin Luther King, Jr.’s “I have a Dream” speech, “Tear Down his Wall,” by Ronald Reagan and John F. Kennedy’s Inaugural Address. GLM has been tracking the language used in the debates and speeches of the Presidential and Vice Presidential candidates throughout the bruising 2008 campaign. In nearly every category, from grade level to the use of passive voice, even the average numbers of letters in the words he chose, Obama’s Victory Speech was very similar in construction to the speeches of King, Reagan, and Kennedy.

Obama Speech a Winner

“As is appropriate for a forward-looking message of hope and reconciliation, words of change and hope, as well as future-related constructions dominated the address,” said Paul JJ Payack President and Chief Word Analyst of the Global Language Monitor. “Evidently, Obama is at his best at connecting with people at the 7th to 8th grade range, municating directly to his audience using simple yet powerful rhetorical devices, such as the repetition of the cadenced phrase ‘Yes, we can’, which built to a powerful conclusion.”

Obama’s Victory Speech also was similar in construction to his 2004 Democratic Convention address, which first brought him to widespread national attention.

The statistical breakdown follows.

Obama Victory SpeechObama 2004 Convention
Words20492238
Sentences/Paragraph1.82
Words/Sentence18.920.0
Characters/Word4.24.3
Reading Ease72.467.5
Passive11%8%
Grade Level7.48.3

For a future-oriented message of hope and vision, the passive voice was used frequently but effectively. Examples include: “There will be setbacks and false starts. It was also noted that Obama spoke in the authoritative voice of the future mander-in-Chief with such phrasings as “To those who would tear the world down – We will defeat you. Some mentators noticed the absence of the collapse of the World Trade Center’s Twin Towers in the 2001 terrorist attacks from Obama’s catalog of significant events of last 106 years. Historical parisons follow.

Kennedy Inaugural Address10.8
Reagan ‘Tear Down This Wall”9.8
Lincoln “Gettysburg Address”9.1
Martin Luther King: ”I have a dream”8.8
Obama 2004 Democrat Convention8.3
Obama Victory Speech “Yes, we can”7.4

‘Change’, ‘Cataclysmic Events,’ and ‘Global Financial Tsunami’ Dominate Concerns of the American Electorate on Nov. 4

AUSTINTX, November 4, 2008 – In an analysis pleted just hours before voting began for the 2008 the USPresidential Elections, Austin, Texas-based Global Language Monitor has found that ‘Change’, ‘‘Cataclysmic Events,’ and ‘Global Financial Tsunami’ related words and phrases dominate the Top Ten Concerns of the American Electorate on Nov. 4, 2008.

The results are based on an on-going 18-month analysis of the political language and buzzwords used throughout the presidential since before the primaries began.  GLM’s uses its PQI Index, a proprietary algorithm that scours the global print and electronic media, the Internet, and blogosphere for ‘hot’ political buzzwords and then ranks them according to year-over-year change, acceleration, and directional momentum. Political buzzwords are terms or phrases that bee loaded with emotional freight beyond the normal meaning of the word.

Top Ten Concerns of the American Electorate on November 4, 2008.

  1. Change is key. Change favors Obama over McCain 3:2.
  2. Cataclysmic events, global warming and climate change rank higher than all other issues except change.
  3. The Global Financial Tsunami and related terms permeate the Election and are that persistent low-humming heard in the background.
  4. Experience counts. Experience favors McCain over Obama 4:3.
  5. Concerns persist about Obama’s experience, background, and the past and current associations.
  6. Gender is an ongoing issue: it began with Hillary and continues with Palin though it is disguised in all sorts of well-meaning platitudes.
  7. For many in this campaign, gender actually trumps race.
  8. For all the concern about race, it actually seems to be having a positive effect on the Obama campaign, in its an ongoing, just beneath the surface dialogue, with millions (both black and white) voting for Obama precisely BECAUSE he is a black man. This is viewed as separating us (and in some sense liberating us) from a long, painful history.
  9. Working Class Whites are used as a code word for whites who are working class. No other moniker, such as Reagan Democrats or Soccer Moms has caught on in this election cycle.
  10. Obama, to his great credit, is no longer perceived as ‘aloof’.

What’s the advantage of the PQI over the Polls?

According to Paul JJ Payack, president and chief Word Analyst of the Global Language Monitor:

The PQI is, perhaps, the ultimate ‘It is what it is’ measurement of consumer (and in this case Political) sentiment. The PQI simply measures the occurrence of certain words or phrases in the print and electronic media (traditional or otherwise), on the Internet, and across the Blogosphere. It is by its very nature non-biased. When we take a statistical snapshot for the PQI there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularities. Rather we take our measurements, check for the rate of positive or negative change in the appearance of a searched word or phrase (what we call velocity and) and publish our results. In other words, it is what it is. Using this methodology, GLM was the only media analytics organization that foresaw the ’04 electorate voting with their moral passes rather than their pocketbooks.”

The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire, Credibility, Global Warming, and Insurgency; the Top Political Buzzwords from the 2004 Campaign included:  Swift Boats, Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

Top 10 Things Political Buzzwords Tell Us About the Vote

AUSTINTX, November 3, 2008 – In an analysis pleted just 48 hours before the US Presidential Elections theGlobal Language Monitor has announced the final installment of the Top Political Buzzwords of the 2008 Presidential Campaign. GLM, has been tracking the buzzwords in this election cycle for some eighteen months. Political buzzwords are terms or phrases that bee loaded with emotional freight beyond the normal meaning of the word. For example, the word surge has been in the English-language vocabulary since time immemorial.  However, in its new context as an Iraq War strategy, it inspires a set of emotions in many people far beyond the norm.

According to Paul JJ Payack, president and chief word analyst of Global Language Monitor:

  1. The electorate appears to be more advanced in its thinking than either party (or platform). Taken as a whole their concerns center upon uncontrollable, cataclysmic events such as the global financial meltdown and climate change (Nos. 1 and 2), while raising taxes (No. 22) or cutting taxes (No. 27) are lesser (though still important) concerns.
  2. The phrase ‘Financial Meltdown’ has broken into the Top 20, jumping some 2600% in usage over the last month.
  3. Change is the topmost concern. Though change from what to what remains a good question. ‘Change’ is,without question the top word of this campaign. Both candidates are benefitting from the mantra; however Obama holds a 3:2 edge over McCain in this regard.
  4. The second-most discussed term of the campaign barely surfaces in most media reports, and this is the bination of ‘Climate Change’ and/or ‘Global Warming’.
  5. Experience (No. 5) counts. A lot. Especially, if that experience can serve as a guide through the current series of cataclysmic events. McCain edges Obama 4:3 in the experience category. But Obama is given significant credit as a quick (and judicious) study.
  6. Everyone is talking about race (No. 16) except, apparently, the electorate. It is a Top Twenty issue, but it’s nestled between Joe the Plumber and Obama’s smoking.
  7. Iraq is now a non-issue. No. 8, Surge,and its apparent success has settled the argument, so it is no longer a question of victory or defeat. Even Al Qaeda has lost its grip on the electorate, falling some 11 spots in two weeks.
  8. Palin (Nos 14 and 21) is a ‘go-to’ subject for the media and campaigns alike, with both sides thinking they gain tremendous leverage in her disparagement or apotheosis.
  9. Tony Rezko (No. 23), Acorn (No. 24) and Jeremiah Wright (No. 26) are indeed issues, but are viewed as minor, settled or both for the Obama campaign.
  10. The word, aloof, as related to Obama is no longer on the list.  At the end of the Primary season in June, it was No 14 and a major concern of the Obama campaign.  Obama has apparently overe this sense of aloofness.

The ranking of Top Election Buzzwords of the 2008 Presidential Campaign and mentary follow.

Presidential Campaign PQI 11.2.08ment
Rank
1ChangeObama has a 3:2 Edge over McCain with Change
2Climate ChangeGlobal warming within 1/2 of 1% for the overall lead
3GasolineUp 2 this week as prices fall
4RecessionDoes a global financial meltdown count as a recession?
5ExperienceDown 2; McCain has 4:3 Edge Here
6Obama MuslimA continued presence in Cyberspace
7SubprimeHow we got into this mess in the first place
8SurgeOne of the Top Words from ’07 now taking a victory lap
9“That one”Has spurred the Obama base with ‘I’m for That One’ slogans
10“Just Words”Oh Hillary, what hath thou wrought?
11GenderUp dramatically since fall campaign though down for week
12Working Class WhitesStill the object of much affection AND derision
13Price of oilMore discussion as price declines; up 5
14Palin SwimsuitOn SNL Alec Baldwin claimed Balin’s ‘way hotter in person’
15Joe the PlumberNow making appearances with McCain; up 5
16Racism (election)Belies all the media buzz; now in top 20
17Obama smokingDown 5 but still in Top Twenty
18Financial meltdownNow buzzworthy, indeed.
19Wall Street BailoutAs reality of global financial meltdown sets in, down 6
20Internet fundraisingHangs in there as a hot buzzword at 20
21LipstickDrops dramatically over the last survey; down 10
22Raise taxesRaise Taxes No 22; cut taxes No. 27.  Ho Hum.
23RezkoObama’s relationship with Tony Rezko gains one
24Acorn Voter RegLoses a couple as interest apparently wanes
25Al Qaeda electionLurking beneath the surface but falls out of Top Twenty
26Jeremiah WrightDr. Wright remains on the radar though falling five more spots
27Cut taxesRaise Taxes No 22; cut taxes No. 27.  Ho Hum.
28Hockey MomCauses headlines but not a top issue
29Nuclear IranDrops one more spot since last survey
30Wash Talking HeadsNot a good week for the Cognoscenti; down 15

The ranking is determined by GLM’s PQI Index, a proprietary algorithm that scours the global print and electronic media, the Internet, and blogosphere for ‘hot’ political buzzwords and then ranks them according to year-over-year change, acceleration and directional momentum.  Using this methodology, GLM was the only media analytics organization that foresaw the ’04 electorate voting with their moral passes rather than their pocketbooks.

The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire, Credibility, Global Warming, and Insurgency; the Top Political Buzzwords from the 2004 Campaign included:  Swift Boats, Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

Listen to the Interview on WNYC/PRI

The Final Debate:  Obama & McCain Differ Sharply

Obama Doubles Use of Passive Voice Over McCain

Memorable quotes: ‘Joe the Plumber’; ‘I am not President Bush’

AUSTINTX,  October 16, 2008.  In a linguistic analysis of the final Presidential Debate between Barack Obama and John McCain, the Global Language Monitor has found that in sharp contrast to prior debates, Obama’s use of the passive voice doubled that of McCain (and was significantly higher than he typically uses).  The use of the passive voice is considered significant in political speech because audiences generally respond better to active voice, which they tend to view asmore direct.  On a grade-level basis, Obama came in at 9.3 with McCain scoring grade level, while McCain came in at 7.4, a difference of nearly two grade levels.  The debate took place at Hofstra University, in Hempstead, New York.   The statistical breakdown follows.

ObamaMcCainDifference
Words7,1466,562584
Words/Sentence19.415.24.2
Sentences/Paragraph2.02.15%
Characters/Word4.44.40%
Passive Voice (%)6%3%100%
Reading Ease62.668.66
Grade level9.37.41.9

Using industry-standard tools and techniques, GLM ranks the candidates’ speech on a number of levels from grade-reading level, the use of the passive voice, a reading ease score (the higher, the easiest to understand), the number of words per sentence, the number of characters per word, among others.

“Again, word choice and usage speaks volumes,” said Paul JJ Payack, GLM’s President & Chief Word Analyst. “Obama came in at a higher grade level than his previous efforts, but McCain was somewhat easier to understand.  Obama’s significantly higher use of the passive voice bined with his frequent use of the word ‘I’ perhaps indicated an impatience with his opponent  last witnessed in his debates with Hillary Clinton.”

Read:   L’Histoire’s    La Langue des Campagnes

Obama used the personal pronoun, ‘I’ about 158 times in the debate, while McCain used the word some 119 times.

Memorable phrases include more than a dozen references to ‘Joe the Plumber,’ one Joe Wurzelbacher of Holland, Ohio, and John McCain’s ‘I am not President Bush’ retort to Sen. Obama’s attempt to link his policies to those of the current president.

Obama the Intellectual
Nicholas Kristof, The New York Times

For parison purposes, here is the results last week’s Town-hall style debate. That debate was notable in the fact that the questions asked by the audience outdistanced both Obama and McCain in the grade-level ranking category.  Perhaps, the most memorable phrase from that debate is perhaps ‘’That one!” the term McCain used to refer to Obama.  “That One” has already joined GLM’s analysis of the Top Political Buzzwords of the 2008 Campaign.

ObamaMcCainDifference
Words7,1466,562584
Words/Sentence19.415.24.2
Sentences/Paragraph2.02.15%
Characters/Word4.44.40%
Passive Voice (%)6%3%100%
Reading Ease62.668.66
Grade level9.37.41.9

Top Buzzwords of Presidential Campaign: Two Weeks Out

Bailout falls dramatically; Experience and Gender Rise
‘Change’ and ’Global Warming/Climate Change’ in statistical tie for top

.

AUSTINTX, October 21, 2008 – In an analysis pleted just two weeks before the US Presidential Elections the Global Language Monitor has announced that Change and Climate Change remain in a statistical tie for top spot in its list of Political Buzzwords of the 2008 Presidential Campaign, with Bailout falling dramatically to No. 13.

“In the Change ranking, Obama outdistanced McCain by a 3:2 ratio, while in the No. 2 Experience ranking, McCain held a 3:2 edge over Obama,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Joe the Plumber and ACORN voter registration references broke into the Top 25, at No. 19 and No. 22, respectively. In a related finding, Gender (No. 10) continued to rise as Race (No. 20) continued to fall, raising the question if gender is the new race?”

Political buzzwords are terms or phrases that bee loaded with emotional freight beyond the normal meaning of the word.  For example, the word surge has been in the English-language vocabulary since time immemorial.  However, in its new context as an Iraq War strategy, it inspires a set of emotions in many people far beyond the norm. The rank of Top Election Buzzwords, past rank, and mentary follow.

  1. Change (1) — Obama has a 3:2 edge over McCain with Change
  2. Climate Change (2) — Global warming within 1/2 of 1% for the overall lead
  3. Experience (5) — McCain has 3:2 edge over Obama with Experience
  4. Recession (4) — World economy imploding but still not officially a ‘recession’
  5. Gasoline (6) — Up one as the price dropsa1
  6. Obama Muslim Connection (8) — A persistent topic in Cyberspace; up 2
  7. Subprime (7) — How we got into this mess in the first place
  8. Surge (10) — One of the Top Words from ‘07 moving up ‘ 08 chart
  9. “That one” (12) – The remark has spurred the Obama base: ‘I’m for That One’
  10. Gender (9) – Is ‘gender’ the new ‘race’?
  11. Lipstick (13) — Any talk of Lipstick seems to spur McCain-Palin base
  12. Obama smoking (11) – Surprise here; continues to draw interest
  13. Bailout (3) – Bailout, as a word, dramatically slipping as reality of the entire debacle sets in
  14. “Just Words” (20) — Hillary’s ment on Obama still echoes through the media
  15. Washington Talking Heads (21) – Up six this past week alone
  16. Palin Swimsuit (24) – Fueled by Alec Baldwin on SNL: Balin’s ‘way hotter in person’
  17. Al Qaeda (14) — Always lurking beneath the surface
  18. Price of oil (15) – Weakens as price declines
  19. Joe the Plumber (NR) – Breaks into Top 25 in debut
  20. Race (16) – Continues to drop in media buzz
  21. Jeremiah Wright (19) — Dr. Wright remains on the radar, down from No.2 at start
  22. Acorn Voter Registration (NR) – Debuts in Top 25; dramatic move over last week
  23. Internet fundraising (17) — Loses luster as story; down 6 more spots
  24. Rezko (25) — Obama’s relationship with Tony Rezko breaks into Top 25
  25. Raise taxes (18) Raise Taxes No 25; cut taxes No. 27: Are you Listening

Others

  1. Hockey Mom (22) – Loses a bit of steam
  2. Cut taxes (26) Both ‘cut’ and ‘raise’ down this week, again
  3. Nuclear Iran (23) Peaked out at No. 18

The ranking is determined by GLM’s PQI Index, a proprietary algorithm that scours the global print and electronic media, the Internet, and blogosphere for ‘hot’ political buzzwords and then ranks them according to year-over-year change, acceleration and directional momentum.  Using this methodology, GLM was the only media analytics organization that foresaw the ’04 electorate voting with their moral passes rather than their pocketbooks.

The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire, Credibility, Global Warming, and Insurgency; the Top Political Buzzwords from the 2004 Campaign included:  Swift Boats, Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

The US Presidential Election and the Financial Tsunami

Seemingly chaotic events reflect normalcy of new reality

A Historical Inflection Point

AUSTINTX,  October 13, 2008. The worldwide financial tsunami that has captured the attention of the worldwide media (as well as governments, corporations, and ordinary citizens), has e to dominate one of the great quadrennial media events of the post-Modern era. No, we are not referring to the Olympics, most recently held in Beijing, or even football’s World Cup but, rather, the US Presidential elections.

The immediate effect of this unprecedented upheaval of global markets is the obfuscation of the clear lines of division offered by the opposing parties in the US Presidential Elections.

There is the sense that we are witnessing an unprecedented historical event; historical in the sense that we now appear to be standing astride (or atop) a cusp in history, a delta, a decision point, what is now called a point of inflection or inflection point.

Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of munications at the speed of light that the internet has foisted upon us.

We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the Tsunami washing over the planet at a steady speed and ever-quicker pace. Indeed, the nature of the beast hasn’t change at all. It is our outdated techniques, that haven’t kept up with the new reality: News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.

The nature of a Tsunami is little understood other than the tremendous damage it unleashes when it washes ashore. What we do know, however, is that a tsunami travels in exceedingly long waves (tens of kilometers in length) racing through the oceanic depths at hundreds of kilometers per hour. Only upon reaching the shore is its true destructive power unleashed for all to see (if they survive to witness it at all).

In the same manner, the traditional media bee transfixed with the roiling surface seas but fail to acknowledge the more sustained and significant, movements occurring just beneath the surface.

The surface swirls about in fascinating eddies, but the true transformation is occurring as the nearly undetectable waves rush through the open sea only occasionally, though dramatically, making their way onto shore.

In the same manner, the traditional media focuses on the Twenty-four-hour News Cycle but seem to miss the strong and prevalent currents immediately beneath the surface. They vainly attempt to tie global, transformative, and unprecedented events to relatively parochial events and forces (the Reagan Years, the Clinton administration, Bush 41 and 43, the deregulation initiatives of Alan Greenspan of ‘99) that are being all but overshadowed (and –whelmed) by unyielding and all-but-irresistible forces.

There is an almost palpable sense and correct sense that things are 1) changing forever, 2) out of our control (or even influence), and 3) will have a direct impact upon the planet for generations to follow.

What we can control, and make sense of, however, is a candidate’s wink, smirk or disdainful reference. We can emphatically pin down our opponents into convenient sound bites, hopefully, contradict earlier sound bites. Do you personally take responsibility for Climate Change? (Does the fact that New York City was beneath 5,000 feet of Ice a few dozen centuries ago influence your vote today? A yes or no will suffice!) Is your personal philosophy, whatever it might be, grounded in a belief system that I can systematically debunk and demean. (Yes or no.) Are you for or against atom smashers creating minuscule black holes that may or may not swallow up the Earth? (Answer yes and you are a barbarian; answer no and you have absolutely no respects of the future prospects of the human race.) Did you ever consider yourself a loser (at any point in your life)? Did you ever make the acquaintance of fellow losers?

Nevertheless, the US Presidential Election will proceed to its own conclusion on the first Tuesday of November in the year two thousand and eight.

For the preceding five years, The Global Language Monitor has attempted to clarify the course (and future course) of human events as documented in the English language. The tools at our disposal have sometimes allowed us to peer into events and trends that bee, otherwise, obscured, by the ‘noise’ of the Twenty-four Hour News Cycle. Our goal was, and continues to be, to extricate (and explicate upon) the true currents underpinning the events we call news, and to better understand what they mean and how they are perceived with the new media reality in mind. For example, back in the days preceding the 2004 Presidential election cycle, GLM discovered the fact that once ideas, words and phrases were launched into the vast, uncharted, oceanic Internet, they do not, indeed, die out after twenty-four hours but, rather, travel in deep, powerful currents and waves (not unlike those of a tsunami) that only grow stronger as they make their ways to distant shores.

In this new reality, tsunami-like ideas pass through vast seas of information of the Internet, nearly undetected and often unmeasured, until they crash upon our shorelines, where their full power (and possibly fury) is unleashed. The fact that we only entertain them for 24 hours before they are dispatched into the archives of what is considered ‘past’ or ‘passed’ and readily discarded, is beyond the point. We often hear that ‘we’ve never seen anything like this’ before. Of course not. Think back a few hundred years to other information revolutions, such as that introduced along with mechanical type. What do you think the fortunate few thought when they first laid their eyes upon the works of Aristotle, the Bible, or the Arabic translations of Euclid? No one had ever seen anything like that before! Indeed. And astonishment will only bee more so as the future unfolds.

— Paul JJ Payack, President & Chief Word Analyst, The Global Language Monitor

Vice Presidential Debate Linguistic Analysis:

Palin at 10th Grade-level; Biden at 8th Grade-level
Palin’s use of passive voice highest of the 2008 Debates

AUSTINTX,  October 3, 2008. The first and only vice presidential debate of the 2008 Campaign has resulted in Governor Sarah Palin, the republican nominee for vice president speaking at a 10th-grade level, with Senator Joe Biden ing in at an 8th-grade level.  Also noteworthy was the fact that Gov. Palin’s use of passive voice was the highest (at 8%) of the 2008 Presidential and Vice Presidential debates thus far.  The analysis was performed by The Global Language Monitor (www.), the Austin, Texas-based media analytics and analysis pany.

GLM ranks the candidates’ speech on a number of levels from grade-reading level, the use of the passive voice, ‘a readability’ score (the closer to one hundred the easiest to understand, the number of words per sentence, even the number of characters per word.

The statistical breakdown follows.

Vice Presidential Debate
BidenPalinment
Grade Level7.89.5Palin raises a few eyebrows here.
No. of Words5,4925235This is a surprise; shows tremendous restraint on the normally loquacious Biden. Obama used 20 more words per minute than McCain.
Sentences/Paragraph2.72.6A statistical tie.
Words/Sentence15.819.9Palin even outdistances professorial Obama on this one; Obama scored 17.4
Characters/Word4.44.4Everyone has apparently learned that shorter words are easier to understand (rather than monosyllabic words facilitate prehension).
Passive Voice5%8%Passive voice can be used to deflect responsibility; Biden used active voice when referring to Cheney and Bush; Palin countered with passive deflections.
Ease of Reading66.762.4100 is the easiest to read (or hear).

Notes:  The excessive use of passive voice can be used to obscure responsibility since there is no ‘doer of the action’.  For example, ‘Taxes will be raised’ is a passive construction, while ‘I will raise (or lower) taxes’ is an active construction.  Five percent is considered average; low for a politician.

By way of parison, the ranking by grade-levels for historical debates follow.

Historical ContrastsGrade level
Lincoln in Lincoln-Douglas Debates11.2
Joseph Lieberman9.9
Ronald Reagan9.8
John F. Kennedy9.6
Sarah Palin9.5
Richard Nixon9.1
Dick Cheney9.1
Michael Dukakis8.9
Bill Clinton8.5
Al Gore8.4
George W. Bush7.1
George H.W. Bush6.6
Ross Perot6.3

The number of words is considered approximate, since transcripts vary.

The methodology employed is a modified Flesch-Kincaid formulation.

The First Presidential Debate:

A ‘Linguistic Dead Heat’ — with One Exception

In true professorial fashion, Obama averages some 20 more words per minute

AUSTINTX,  September 28, 2008. The first presidential debate of the 2008 Campaign resulted in a ‘Linguistic Dead Heat’ according to an analysis performed by The Global Language Monitor (www.).  In nearly every category, from grade level to the use of passive voice, even the average numbers of letters in the words they chose, the candidates remained within the statistical margin of error with one major exception.  In the Number of Words category that the candidates used to convey their messages, Obama, in true professorial style, outdistanced McCain by some thousand words, which breaks down to an average of about 20 more words per minute.

“As in the famous Harvard-Yale game back in 1968, Harvard declared a victory after securing a e-from-behind 29-29 tie.   In the same manner, both sides of the debate have declared victory in an essential deadlocked oute,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Look at the debate as a football game.  Both teams effectively moved the ball.  However, the scoring was low, and the quarterbacks performed as expected, with McCain pleting some excellently thrown passes only to have others blocked by Obama.  Obama’s ground game was more impressive, churning out the yards — but he had difficulty getting the ball over the goal line.”

The statistical breakdown follows.

McCainObama
Sentences per paragraph2.22.1
Words per sentence15.917.4
Characters per word4.44.3
Passive voice5%5%
Ease of Reading (100 Top)63.766.8
Grade Level8.38.2
Number of words (approximate)7,1508,068

Notes:  The excessive use of passive voice can be used to obscure responsibility since there is no ‘doer of the action’.  For example, ‘Taxes will be raised’ is a passive construction, while ‘I will raise (or lower) taxes’ is an active construction.  Five percent is considered low.

What are they saying in China?

McCain’s Speech es in at the Third Grade Level: Most Direct of all Speakers at Either Convention

Palin & Obama Speech Score Nearly Identical

AUSTINTX, . September 7, 2008. (Updated)  In an exclusive analysis of the speeches made at the recently concluded Political Conventions, the Global Language Monitor found that John McCain spoke at a third-grade reading level, meaning that his speech was the easiest to prehend of any delivered at either convention. GLM also found that McCain scored the lowest of all convention speakers in use of the passive voice, an indication of ‘direct’ talk. Higher use of the passive voice is often viewed as an indicator of ‘indirect’ and more easily confused speech because the doer of the action is obscured: ‘Taxes will be raised’ rather than ‘I will raise taxes’.

In another finding, GLM found that both Sarah Palin’s and Barack Obama’s widely viewed (38 and 37 million viewers respectively), and much-acclaimed acceptance speeches were closely similar, delivered in language that reflected a ninth grade (9.2 and 9.3 respectively) ‘reading level’.

The basic language evaluation stats are shown below.

John McCainSarah PalinBarack Obama
3.79.29.3Grade Level
1.91.31.5Sentences / Paragraph
4.44.44.4Letters / Word
79.163.864.4Reading Ease (100 is easiest)
6.419.522.1Words / Sentence
2%8%5%Passive Sentences

It is widely believed that shorter sentences, words and paragraphs are easier to prehend.

The analysis was performed by the Global Language Monitor, the media analysis, and analytics agency.

GLM used a modified Flesch-Kincaid formula for its analysis, which measures factors such as the number of words in a sentence, the number of letters in a word, the percentage of sentences in passive voice, and other indicators of making things easier to read and, hence, understand.

This release es in at the second year of college level (14+). 

Warning: do not incorporate these words into presidential addresses.

admin2008 Presidential ElectionBarack ObamaPQIPresidential Elections

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2008 Presidential Election, Real-time (Historical) Analysis

plete Coverage of the 2008 Elections

 Nicholas D. Kristof: Obama and the war on brains

Obama’s “Yes, We Can” Speech Ranked with “I have a Dream,”

“Tear Down this Wall,” and JFK Inaugural

AUSTINTX,  November 7, 2008 – In an analysis pleted earlier today, the Global Language Monitor has found that Barack Obama’s “Yes, We Can” speech delivered Tuesday night in Chicago’s Grant Park ranked favorably in tone, tenor and rhetorical flourishes with memorable political addresses of the recent past including Martin Luther King, Jr.’s “I have a Dream” speech, “Tear Down his Wall,” by Ronald Reagan and John F. Kennedy’s Inaugural Address. GLM has been tracking the language used in the debates and speeches of the Presidential and Vice Presidential candidates throughout the bruising 2008 campaign. In nearly every category, from grade level to the use of passive voice, even the average numbers of letters in the words he chose, Obama’s Victory Speech was very similar in construction to the speeches of King, Reagan, and Kennedy.

Obama Speech a Winner

“plete Coverage of the for a forward-looking message of hope and reconciliation, words of change and hope, as well as future-related constructions dominated the address,” said Paul JJ Payack President and Chief Word Analyst of the Global Language Monitor. “Evidently, Obama is at his best at connecting with people at the 7th to 8th-grade range, municating directly to his audience using simple yet powerful rhetorical devices, such as the repetition of the cadenced phrase ‘Yes, we can’, which built to a powerful conclusion.”

Obama’s Victory Speech also was similar in construction to his 2004 Democratic Convention address, which first brought him to widespread national attention.

The statistical breakdown follows.

Obama Victory SpeechObama 2004 Convention
Words20492238
Sentences/Paragraph1.82
Words/Sentence18.920.0
Characters/Word4.24.3
Reading Ease72.467.5
Passive11%8%
Grade Level7.48.3

For a future-oriented message of hope and vision, the passive voice was used frequently but effectively. Examples include: “There will be setbacks and false starts. It was also noted that Obama spoke in the authoritative voice of the future mander-in-Chief with such phrasings as “To those who would tear the world down – We will defeat you.

Some mentators noticed the absence of the collapse of the World Trade Center’s Twin Towers in the 2001 terrorist attacks from Obama’s catalog of significant events of last 106 years.

Historical parisons follow.

Kennedy Inaugural Address10.8
Reagan ‘Tear Down This Wall”9.8
Lincoln “Gettysburg Address”9.1
Martin Luther King: ”I have a dream”8.8
Obama 2004 Democrat Convention8.3
Obama Victory Speech “Yes, we can”7.4

Change’, ‘Cataclysmic Events,’ and ‘Global Financial Tsunami’

Dominate Concerns of the American Electorate on Nov. 4

AUSTINTX, November 4, 2008 – In an analysis pleted just hours before voting began for the 2008 the USPresidential Elections, Austin, Texas-based Global Language Monitor has found that ‘Change’, ‘‘Cataclysmic Events,’ and ‘Global Financial Tsunami’ related words and phrases dominate the Top Ten Concerns of the American Electorate on Nov. 4, 2008.

The results are based on an on-going 18-month analysis of the political language and buzzwords used throughout the presidential since before the primaries began.  GLM’s uses its PQI Index, a proprietary algorithm that scours the global print and electronic media, the Internet, and blogosphere for ‘hot’ political buzzwords and then ranks them according to year-over-year change, acceleration, and directional momentum. Political buzzwords are terms or phrases that bee loaded with emotional freight beyond the normal meaning of the word.

Top Ten Concerns of the American Electorate on November 4, 2008.

1. Change is key. Change favors Obama over McCain 3:2.

2. Cataclysmic events, global warming and climate change rank higher than all other issues except change.

3. The Global Financial Tsunami and related terms permeate the Election and are that persistent low-humming heard in the background.

4. Experience counts. Experience favors McCain over Obama 4:3.

5. Concerns persist about Obama’s experience, background, and the past and current associations.

6. Gender is an ongoing issue: it began with Hillary and continues with Palin though it is disguised in all sorts of well-meaning platitudes.

7. For many in this campaign, gender actually trumps race.

8. For all the concern about race, it actually seems to be having a positive effect on the Obama campaign, in its an ongoing, just beneath the surface dialogue, with millions (both black and white) voting for Obama precisely BECAUSE he is a black man. This is viewed as separating us (and in some sense liberating us) from a long, painful history.

9. Working Class Whites are used as a code word for whites who are working class. No other moniker, such as Reagan Democrats or Soccer Moms has caught on in this election cycle.

10.  Obama, to his great credit, is no longer perceived as ‘aloof’.

What’s the advantage of the PQI over the Polls?

According to Paul JJ Payack, president and chief Word Analyst of the Global Language Monitor:

The PQI is, perhaps, the ultimate ‘It is what it is’ measurement of consumer (and in this case Political) sentiment. The PQI simply measures the occurrence of certain words or phrases in the print and electronic media (traditional or otherwise), on the Internet, and across the Blogosphere. It is by its very nature non-biased. When we take a statistical snapshot for the PQI there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularities. Rather we take our measurements, check for the rate of positive or negative change in the appearance of a searched word or phrase (what we call velocity and) and publish our results. In other words, it is what it is. Using this methodology, GLM was the only media analytics organization that foresaw the ’04 electorate voting with their moral passes rather than their pocketbooks.”

The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire, Credibility, Global Warming, and Insurgency; the Top Political Buzzwords from the 2004 Campaign included:  Swift Boats, Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

Top 10 Things Political Buzzwords Tell Us About the Vote

AUSTINTX, November 3, 2008 – In an analysis pleted just 48 hours before the US Presidential Elections theGlobal Language Monitor has announced the final installment of the Top Political Buzzwords of the 2008 Presidential Campaign. GLM, has been tracking the buzzwords in this election cycle for some eighteen months. Political buzzwords are terms or phrases that bee loaded with emotional freight beyond the normal meaning of the word. For example, the word surge has been in the English-language vocabulary since time immemorial.  However, in its new context as an Iraq War strategy, it inspires a set of emotions in many people far beyond the norm.

According to Paul JJ Payack, president and chief word analyst of Global Language Monitor:

  1. The electorate appears to be more advanced in its thinking than either party (or platform). Taken as a whole their concerns center upon uncontrollable, cataclysmic events such as the global financial meltdown and climate change (Nos. 1 and 2), while raising taxes (No. 22) or cutting taxes (No. 27) are lesser (though still important) concerns.
  2. The phrase ‘Financial Meltdown’ has broken into the Top 20, jumping some 2600% in usage over the last month.
  3. Change is the topmost concern. Though change from what to what remains a good question. ‘Change’ is,without question the top word of this campaign. Both candidates are benefitting from the mantra; however Obama holds a 3:2 edge over McCain in this regard.
  4. The second-most discussed term of the campaign barely surfaces in most media reports, and this is the bination of ‘Climate Change’ and/or ‘Global Warming’.
  5. Experience (No. 5) counts. A lot. Especially, if that experience can serve as a guide through the current series of cataclysmic events. McCain edges Obama 4:3 in the experience category. But Obama is given significant credit as a quick (and judicious) study.
  6. Everyone is talking about race (No. 16) except, apparently, the electorate. It is a Top Twenty issue, but it’s nestled between Joe the Plumber and Obama’s smoking.
  7. Iraq is now a non-issue. No. 8, Surge,and its apparent success has settled the argument, so it is no longer a question of victory or defeat. Even Al Qaeda has lost its grip on the electorate, falling some 11 spots in two weeks.
  8. Palin (Nos 14 and 21) is a ‘go-to’ subject for the media and campaigns alike, with both sides thinking they gain tremendous leverage in her disparagement or apotheosis.
  9. Tony Rezko (No. 23), Acorn (No. 24) and Jeremiah Wright (No. 26) are indeed issues, but are viewed as minor, settled or both for the Obama campaign.
  10. The word, aloof, as related to Obama is no longer on the list.  At the end of the Primary season in June, it was No 14 and a major concern of the Obama campaign.  Obama has apparently overe this sense of aloofness.

The ranking of Top Election Buzzwords of the 2008 Presidential Campaign and mentary follow.

Presidential Campaign PQI 11.2.08ment
Rank
1ChangeObama has a 3:2 Edge over McCain with Change
2Climate ChangeGlobal warming within 1/2 of 1% for the overall lead
3GasolineUp 2 this week as prices fall
4RecessionDoes a global financial meltdown count as a recession?
5ExperienceDown 2; McCain has 4:3 Edge Here
6Obama MuslimA continued presence in Cyberspace
7SubprimeHow we got into this mess in the first place
8SurgeOne of the Top Words from ‘07 now taking a victory lap
9“That one”Has spurred the Obama base with ‘I’m for That One’ slogans
10“Just Words”Oh Hillary, what hath thou wrought?
11GenderUp dramatically since fall campaign though down for week
12Working Class WhitesStill the object of much affection AND derision
13Price of oilMore discussion as price declines; up 5
14Palin SwimsuitOn SNL Alec Baldwin claimed Balin’s ‘way hotter in person’
15Joe the PlumberNow making appearances with McCain; up 5
16Racism (election)Belies all the media buzz; now in top 20
17Obama smokingDown 5 but still in Top Twenty
18Financial meltdownNow buzzworthy, indeed.
19Wall Street BailoutAs reality of global financial meltdown sets in, down 6
20Internet fundraisingHangs in there as a hot buzzword at 20
21LipstickDrops dramatically over the last survey; down 10
22Raise taxesRaise Taxes No 22; cut taxes No. 27.  Ho Hum.
23RezkoObama’s relationship with Tony Rezko gains one
24Acorn Voter RegLoses a couple as interest apparently wanes
25Al Qaeda electionLurking beneath the surface but falls out of Top Twenty
26Jeremiah WrightDr. Wright remains on the radar though falling five more spots
27Cut taxesRaise Taxes No 22; cut taxes No. 27.  Ho Hum.
28Hockey MomCauses headlines but not a top issue
29Nuclear IranDrops one more spot since last survey
30Wash Talking HeadsNot a good week for the Cognoscenti; down 15

The ranking is determined by GLM’s PQI Index, a proprietary algorithm that scours the global print and electronic media, the Internet, and blogosphere for ‘hot’ political buzzwords and then ranks them according to year-over-year change, acceleration and directional momentum.  Using this methodology, GLM was the only media analytics organization that foresaw the ’04 electorate voting with their moral passes rather than their pocketbooks.

The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire, Credibility, Global Warming, and Insurgency; the Top Political Buzzwords from the 2004 Campaign included:  Swift Boats, Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

Listen to the Interview on WNYC/PRI

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The Final Debate:  Obama & McCain Differ Sharply

Obama Doubles Use of Passive Voice Over McCain

Memorable quotes: ‘Joe the Plumber’; ‘I am not President Bush’

AUSTIN, Texas,  October 16, 2008.  In a linguistic analysis of the final Presidential Debate between Barack Obama and John McCain, the Global Language Monitor has found that in sharp contrast to prior debates, Obama’s use of the passive voice doubled that of McCain (and was significantly higher than he typically uses).  The use of the passive voice is considered significant in political speech because audiences generally respond better to active voice, which they tend to view asmore direct.  On a grade-level basis, Obama came in at 9.3 with McCain scoring grade level, while McCain came in at 7.4, a difference of nearly two grade levels.  The debate took place at Hofstra University, in Hempstead, New York.   The statistical breakdown follows.

ObamaMcCainDifference
Words7,1466,562584
Words/Sentence19.415.24.2
Sentences/Paragraph2.02.15%
Characters/Word4.44.40%
Passive Voice (%)6%3%100%
Reading Ease62.668.66
Grade level9.37.41.9

Using industry-standard tools and techniques, GLM ranks the candidates’ speech on a number of levels from grade-reading level, the use of the passive voice, a reading ease score (the higher, the easiest to understand), the number of words per sentence, the number of characters per word, among others.

“Again, word choice and usage speaks volumes,” said Paul JJ Payack, GLM’s President & Chief Word Analyst. “Obama came in at a higher grade level than his previous efforts, but McCain was somewhat easier to understand.  Obama’s significantly higher use of the passive voice bined with his frequent use of the word ‘I’ perhaps indicated an impatience with his opponent  last witnessed in his debates with Hillary Clinton.”

Read:   L’Histoire’s    La Langue des Campagnes

Obama used the personal pronoun, ‘I’ about 158 times in the debate, while McCain used the word some 119 times.

Memorable phrases include more than a dozen references to ‘Joe the Plumber,’ one Joe Wurzelbacher of Holland, Ohio, and John McCain’s ‘I am not President Bush’ retort to Sen. Obama’s attempt to link his policies to those of the current president.

Obama the Intellectual
Nicholas Kristof, The New York Times

For parison purposes, here is the results last week’s Town-hall style debate. That debate was notable in the fact that the questions asked by the audience outdistanced both Obama and McCain in the grade-level ranking category.  Perhaps, the most memorable phrase from that debate is perhaps ‘’That one!” the term McCain used to refer to Obama.  “That One” has already joined GLM’s analysis of the Top Political Buzzwords of the 2008 Campaign.

ObamaMcCainDifference
Words7,1466,562584
Words/Sentence19.415.24.2
Sentences/Paragraph2.02.15%
Characters/Word4.44.40%
Passive Voice (%)6%3%100%
Reading Ease62.668.66
Grade level9.37.41.9

Top Buzzwords of Presidential Campaign: Two Weeks Out

Bailout falls dramatically; Experience and Gender Rise
‘Change’ and ’Global Warming/Climate Change’ in statistical tie for top

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AUSTIN, Texas,  October 21, 2008 – In an analysis pleted just two weeks before the US Presidential Elections the Global Language Monitor has announced that Change and Climate Change remain in a statistical tie for top spot in its list of Political Buzzwords of the 2008 Presidential Campaign, with Bailout falling dramatically to No. 13.

“In the Change ranking, Obama outdistanced McCain by a 3:2 ratio, while in the No. 2 Experience ranking, McCain held a 3:2 edge over Obama,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Joe the Plumber and ACORN voter registration references broke into the Top 25, at No. 19 and No. 22, respectively. In a related finding, Gender (No. 10) continued to rise as Race (No. 20) continued to fall, raising the question if gender is the new race?”

Political buzzwords are terms or phrases that bee loaded with emotional freight beyond the normal meaning of the word.  For example, the word surge has been in the English-language vocabulary since time immemorial.  However, in its new context as an Iraq War strategy, it inspires a set of emotions in many people far beyond the norm. The rank of Top Election Buzzwords, past rank, and mentary follow.

1. Change (1) — Obama has a 3:2 edge over McCain with Change

2. Climate Change (2) — Global warming within 1/2 of 1% for the overall lead

3. Experience (5) — McCain has 3:2 edge over Obama with Experience

4. Recession (4) — World economy imploding but still not officially a ‘recession’

5. Gasoline (6) — Up one as the price dropsa1

6. Obama Muslim Connection (8) — A persistent topic in Cyberspace; up 2

7. Subprime (7) — How we got into this mess in the first place

8. Surge (10) — One of the Top Words from ‘07 moving up ‘ 08 chart

9. “That one” (12) – The remark has spurred the Obama base: ‘I’m for That One’

10. Gender (9) – Is ‘gender’ the new ‘race’?

11. Lipstick (13) — Any talk of Lipstick seems to spur McCain-Palin base

12. Obama smoking (11) – Surprise here; continues to draw interest

13. Bailout (3) – Bailout, as a word, dramatically slipping as reality of the entire debacle sets in

14. “Just Words” (20) — Hillary’s ment on Obama still echoes through the media

15. Washington Talking Heads (21) – Up six this past week alone

16. Palin Swimsuit (24) – Fueled by Alec Baldwin on SNL: Balin’s ‘way hotter in person’

17. Al Qaeda (14) — Always lurking beneath the surface

18. Price of oil (15) – Weakens as price declines

19. Joe the Plumber (NR) – Breaks into Top 25 in debut

20. Race (16) – Continues to drop in media buzz

21. Jeremiah Wright (19) — Dr. Wright remains on the radar, down from No.2 at start

22. Acorn Voter Registration (NR) – Debuts in Top 25; dramatic move over last week

23. Internet fundraising (17) — Loses luster as story; down 6 more spots

24. Rezko (25) — Obama’s relationship with Tony Rezko breaks into Top 25

25. Raise taxes (18) Raise Taxes No 25; cut taxes No. 27: Are you Listening

Others

26. Hockey Mom (22) – Loses a bit of steam

27. Cut taxes (26) Both ‘cut’ and ‘raise’ down this week, again

28. Nuclear Iran (23) Peaked out at No. 18

The ranking is determined by GLM’s PQI Index, a proprietary algorithm that scours the global print and electronic media, the Internet, and blogosphere for ‘hot’ political buzzwords and then ranks them according to year-over-year change, acceleration and directional momentum.  Using this methodology, GLM was the only media analytics organization that foresaw the ’04 electorate voting with their moral passes rather than their pocketbooks.

The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire, Credibility, Global Warming, and Insurgency; the Top Political Buzzwords from the 2004 Campaign included:  Swift Boats, Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

The US Presidential Election and the Financial Tsunami

Seemingly chaotic events reflect normalcy of new reality

A Historical Inflection Point

AUSTIN, Texas,   October 13, 2008. The worldwide financial tsunami that has captured the attention of the worldwide media (as well as governments, corporations, and ordinary citizens), has e to dominate one of the great quadrennial media events of the post-Modern era. No, we are not referring to the Olympics, most recently held in Beijing, or even football’s World Cup but, rather, the US Presidential elections.

The immediate effect of this unprecedented upheaval of global markets is the obfuscation of the clear lines of division offered by the opposing parties in the US Presidential Elections.

There is the sense that we are witnessing an unprecedented historical event; historical in the sense that we now appear to be standing astride (or atop) a cusp in history, a delta, a decision point, what is now called a point of inflection or inflection point.

Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of munications at the speed of light that the internet has foisted upon us.

We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the Tsunami washing over the planet at a steady speed and ever-quicker pace. Indeed, the nature of the beast hasn’t change at all. It is our outdated techniques, that haven’t kept up with the new reality: News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.

The nature of a Tsunami is little understood other than the tremendous damage it unleashes when it washes ashore. What we do know, however, is that a tsunami travels in exceedingly long waves (tens of kilometers in length) racing through the oceanic depths at hundreds of kilometers per hour. Only upon reaching the shore is its true destructive power unleashed for all to see (if they survive to witness it at all).

In the same manner, the traditional media bee transfixed with the roiling surface seas but fail to acknowledge the more sustained and significant, movements occurring just beneath the surface.

The surface swirls about in fascinating eddies, but the true transformation is occurring as the nearly undetectable waves rush through the open sea only occasionally, though dramatically, making their way onto shore.

In the same manner, the traditional media focuses on the Twenty-four-hour News Cycle but seem to miss the strong and prevalent currents immediately beneath the surface. They vainly attempt to tie global, transformative, and unprecedented events to relatively parochial events and forces (the Reagan Years, the Clinton administration, Bush 41 and 43, the deregulation initiatives of Alan Greenspan of ‘99) that are being all but overshadowed (and –whelmed) by unyielding and all-but-irresistible forces.

There is an almost palpable sense and correct sense that things are 1) changing forever, 2) out of our control (or even influence), and 3) will have a direct impact upon the planet for generations to follow.

What we can control, and make sense of, however, is a candidate’s wink, smirk or disdainful reference. We can emphatically pin down our opponents into convenient sound bites, hopefully, contradict earlier sound bites. Do you personally take responsibility for Climate Change? (Does the fact that New York City was beneath 5,000 feet of Ice a few dozen centuries ago influence your vote today? A yes or no will suffice!) Is your personal philosophy, whatever it might be, grounded in a belief system that I can systematically debunk and demean. (Yes or no.) Are you for or against atom smashers creating minuscule black holes that may or may not swallow up the Earth? (Answer yes and you are a barbarian; answer no and you have absolutely no respects of the future prospects of the human race.) Did you ever consider yourself a loser (at any point in your life)? Did you ever make the acquaintance of fellow losers?

Nevertheless, the US Presidential Election will proceed to its own conclusion on the first Tuesday of November in the year two thousand and eight.

For the preceding five years, The Global Language Monitor has attempted to clarify the course (and future course) of human events as documented in the English language. The tools at our disposal have sometimes allowed us to peer into events and trends that bee, otherwise, obscured, by the ‘noise’ of the Twenty-four Hour News Cycle. Our goal was, and continues to be, to extricate (and explicate upon) the true currents underpinning the events we call news, and to better understand what they mean and how they are perceived with the new media reality in mind. For example, back in the days preceding the 2004 Presidential election cycle, GLM discovered the fact that once ideas, words and phrases were launched into the vast, uncharted, oceanic Internet, they do not, indeed, die out after twenty-four hours but, rather, travel in deep, powerful currents and waves (not unlike those of a tsunami) that only grow stronger as they make their ways to distant shores.

In this new reality, tsunami-like ideas pass through vast seas of information of the Internet, nearly undetected and often unmeasured, until they crash upon our shorelines, where their full power (and possibly fury) is unleashed. The fact that we only entertain them for 24 hours before they are dispatched into the archives of what is considered ‘past’ or ‘passed’ and readily discarded, is beyond the point. We often hear that ‘we’ve never seen anything like this’ before. Of course not. Think back a few hundred years to other information revolutions, such as that introduced along with mechanical type. What do you think the fortunate few thought when they first laid their eyes upon the works of Aristotle, the Bible, or the Arabic translations of Euclid? No one had ever seen anything like that before! Indeed. And astonishment will only bee more so as the future unfolds.

?—?Paul JJ Payack, President & Chief Word Analyst, The Global Language Monitor

Vice Presidential Debate Linguistic Analysis:

Palin at 10th Grade-level; Biden at 8th Grade-level

Palin’s use of passive voice highest of the 2008 Debates

Read about CNN’s take on the GLM debate analysis.

The Debate on the Debate on the 

An Analysis of the Analysis

AUSTIN, Texas,  October 3, 2008. The first and only vice presidential debate of the 2008 Campaign has resulted in Governor Sarah Palin, the republican nominee for vice president speaking at a 10th-grade level, with Senator Joe Biden ing in at an 8th-grade level.  Also noteworthy was the fact that Gov. Palin’s use of passive voice was the highest (at 8%) of the 2008 Presidential and Vice Presidential debates thus far.  The analysis was performed by The Global Language Monitor (www.), the Austin, Texas-based media analytics and analysis pany.

GLM ranks the candidates’ speech on a number of levels from grade-reading level, the use of the passive voice, ‘a readability’ score (the closer to one hundred the easiest to understand, the number of words per sentence, even the number of characters per word.

The statistical breakdown follows.

Vice Presidential Debate
BidenPalinment
Grade Level7.89.5Palin raises a few eyebrows here.
No. of Words5,4925235This is a surprise; shows tremendous restraint on the normally loquacious Biden. Obama used 20 more words per minute than McCain.
Sentences/Paragraph2.72.6A statistical tie.
Words/Sentence15.819.9Palin even outdistances professorial Obama on this one; Obama scored 17.4
Characters/Word4.44.4Everyone has apparently learned that shorter words are easier to understand (rather than monosylablic words facilitate prehension).
Passive Voice5%8%Passive voice can be used to deflect responsibility; Biden used active voice when referring to Cheney and Bush; Palin countered with passive deflections.
Ease of Reading66.762.4100 is the easiest to read (or hear).

Notes:  The excessive use of passive voice can be used to obscure responsibility, since there is no ‘doer of the action’.  For example, ‘Taxes will be raised’ is a passive construction, while ‘I will raise (or lower) taxes’ is an active construction.  Five percent is considered average; low for a politician.

By way of parison, the ranking by grade-levels for historical debates follow.

Historical ContrastsGrade level
Lincoln in Lincoln-Douglas Debates11.2
Joseph Lieberman9.9
Ronald Reagan9.8
John F. Kennedy9.6
Sarah Palin9.5
Richard Nixon9.1
Dick Cheney9.1
Michael Dukakis8.9
Bill Clinton8.5
Al Gore8.4
George W. Bush7.1
George H.W. Bush6.6
Ross Perot6.3

The number of words is considered approximate, since transcripts vary.

The methodology employed is a modified Flesch-Kincaid formulation.

The First Presidential Debate:

A ‘Linguistic Dead Heat’ — with One Exception

In true professorial fashion, Obama averages some 20 more words per minute

AUSTIN, Texas,  September 28, 2008. The first presidential debate of the 2008 Campaign resulted in a ‘Linguistic Dead Heat’ according to an analysis performed by The Global Language Monitor (www.).  In nearly every category, from grade level to the use of passive voice, even the average numbers of letters in the words they chose, the candidates remained within the statistical margin of error with one major exception.  In the Number of Words category that the candidates used to convey their messages, Obama, in true professorial style, outdistanced McCain by some thousand words, which breaks down to an average of about 20 more words per minute.

“As in the famous Harvard-Yale game back in 1968, Harvard declared a victory after securing a e-from-behind 29-29 tie.   In the same manner, both sides of the debate have declared victory in an essential deadlocked oute,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Look at the debate as a football game.  Both teams effectively moved the ball.  However, the scoring was low, and the quarterbacks performed as expected, with McCain pleting some excellently thrown passes only to have others blocked by Obama.  Obama’s ground game was more impressive, churning out the yards — but he had difficulty getting the ball over the goal line.”

The statistical breakdown follows.

McCainObama
Sentences per paragraph2.22.1
Words per sentence15.917.4
Characters per word4.44.3
Passive voice5%5%
Ease of Reading (100 Top)63.766.8
Grade Level8.38.2
Number of words (approximate)7,1508,068

Notes:  The excessive use of passive voice can be used to obscure responsibility, since there is no ‘doer of the action’.  For example, ‘Taxes will be raised’ is a passive construction, while ‘I will raise (or lower) taxes’ is an active construction.  Five percent is considered low.

What are they saying in China?

McCain’s Speech es in at the Third Grade Level

Most Direct of all Speakers at Either Convention

Palin & Obama Speech Score Nearly IdenticalAustin, Texas, USA. September 7, 2008. (Updated)  In an exclusive analysis of the speeches made at the recently concluded Political Conventions, the Global Language Monitor found that John McCain spoke at a third-grade reading level, meaning that his speech was the easiest to prehend of any delivered at either convention. GLM also found that McCain scored the lowest of all convention speakers in use of the passive voice, an indication of ‘direct’ talk. Higher use of the passive voice is often view as an indicator of ‘indirect’ and more easily confused speech because the doer of the action is obscured: ‘Taxes will be raised’ rather than ‘I will raise taxes’.

In another finding, GLM found that both Sarah Palin’s and Barack Obama’s widely viewed (38 and 37 million viewers respectively), and much acclaimed acceptance speeches were closely similar, delivered in language that reflected a ninth grade (9.2 and 9.3 respectively) ‘reading level’.

The basic language evaluation stats are shown below.

John McCainSarah PalinBarack Obama
3.79.29.3Grade Level
1.91.31.5Sentences / Paragraph
4.44.44.4Letters / Word
79.163.864.4Reading Ease (100 is easiest)
6.419.522.1Words / Sentence
2%8%5%Passive Sentences

It is widely believed that shorter sentences, words and paragraphs are easier to prehend.

The analysis was performed by the Global Language Monitor, the media analysis and analytics agency.

GLM used a modified Flesch-Kincaid formula for its analysis, which measures factors such as number of words in a sentence, number of letters in a word, the percentage of sentences in passive voice, and other indicators of making things easier to read and, hence, understand.

This release es in at the second year of college level (14+). 

Warning: do not incorporate these words into presidential addresses.

Top Political Buzzwords of the 2008 Primary Season

Top Political Buzzwords BEFORE the Primary Season

Narrative Tracker, Part Two

Obama: du candidat super star au président mal aimé

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La couverture de l’élection de Barack Obama a été sans mune mesure avec les élections présidentielles de 2000 et 2004. Jacques Portes explique pourquoi le président des Etats-Unis n’a pas réussi à transformer ce succès planétaire en atout au cours de son mandat. Extraits de “Obama, vers un deuxième mandat ?” (1/2).

Not the Thrilla in Manila, but Certainly Nasty in Nassau

Austin, TEXAS.  October 17, 2012.  The President Obama of yore (2008, that is) showed up at the debate  last night and so was hailed the victor.  In fact, the numbers show that it was not that Romney faltered.  He did not.  Rather it was the President who recovered from his first debate ‘debacle’ (as viewed by his strongest supporters).

The numbers reveal the story.  First, keep this number in mind:  7.4.  This is the grade level of Obama’s most widely hailed speech, the “Yes, We Can!” Grant Park victory speech.  ’Yes, We Can!” is widely perceived as a classic to be enshrined in the American Oratory Hall of Fame along side Martin Luther King, Jr.’s “I have a dream,” Lincoln’s “Gettysburg Address,’ and Ronald Reagan’s “City on a Hill” speeches.

In the first Presidential debate, Obama’s grade level came in at 9.2.  For a debate, with all its give-and-take, interruptions, pauses and the like, that was a rather high number. A Town Hall meeting is definitely not the place for the  grandiloquent turn of phrase, especially when you are trying to woo the undecided citizens of the land with plain speakin’ — no matter how unfortable that might be.

We all told in sixth grade that a newspaper should be written at the sixth-grade level, which from the sixth-grade perspective  can be quite a challenge.  What this really translates to is short sentences, concise paragraphs, fewer polysyllabic words, and all written in active voice.

As an example, Joe Biden spoke at a sixth grade level (6.1) in the vice presidential debate and there were few who claimed the inability to understand Ol’ Joe.   (Unfortunately, these tests do not evaluate facial expressions.)  In last night’s debate , Obama scored 7.2 in the grade-level score, about 28% lower (and in this case better) than his first debate — and nearly identical to his Grant Park discourse.

Both Romney and Obama cut their used of passive voice nearly in half  from 6% to 4% and 3%, respectively.  Active voice, where the subject is the doer of the action, is always preferred over passive voice in political discourse since it can be used to avoid responsibility.  (‘Taxes were raised’ rather than ‘I raise raised the taxes.)

Finally, Obama’s reading ease score improved over 8% from 63.1 to 70.1; Romney’s remained a bit higher at 71.0.

In champion fights, the unwritten rule is that you never take the current champ’s crown away on — points unless the victory is overwhelming.  Last night the President showed up to fight, and thus is awarded the victory on points.  So the Presidential Debate series now stands even at 0ne all, with the rubber (and deciding) match to take place next week.

The Final Narrative of Barack Obama

Austin, Texas.  October 9, 2012 —  The controversy swirling around Obama’s debate performance  pletely misses the point.  For better or worse, this is it. Stripped of all pretension. Devoid of the catch phrases and the swoons. Minus the Hollywood glam. This is he. Barack Obama. The man, unadorned.  No longer do we see Obama through a glass dimly. Now we see him for who he is. This is neither to embellish nor dis-embellish the man. This is to see things for what they are and not what they ought — or ought not — to be.

At the Global Language Monitor we understand that life is not an exit poll; we cannot shape the reality of how we just voted. It is a zero-sum thing, a binary action, a one or a zero, a yes or a no. In the same manner we have tracked the narrative of Barack Obama the preceding five years, stripped of all adornment, searching for the reality that was all too frequently, standing right before us, actually in our midst, if only we had the will to open our eyes to see.

Of course we have unabashedly published our findings along the way but at that time our findings seemed a bit out-of-step, as indeed they were. Out-of-step with the perceived reality, but in step with reality as it was. Unlike most of life, a new president is graced with a honeymoon period, when missteps are overlooked, forgotten, or forgiven.  This is not the ‘suspension of disbelief’  that allows us to enjoy a fantastical story in the cinema but rather a ‘suspension of self-interest,’ where we put aside our partisan differences and wait.  We wait for the cues and signals, both small and large, that will reveal the intentions, proclivities, and (dare I say it?) the character of the incumbent.

For some presidents this grace period is over nearly before it starts (Gerald Ford and George W. Bush e to mind).  For others, it lasts a bit longer (George H.W. Bush), and for others longer still (Ronald Reagan).    In the case of Barack Obama, the situation was markedly different.  Being a black man, most Americans wanted him to succeed precisely because he was a black man.  As a relative outsider, he was a wele break from the recent past (and impending future) — Bush 41, Clinton 42, Bush 43, Clinton 44?

Being a newer, he was the classic tabula rasa, a blank slate upon which we could pour upon all our hopes and dreams.  And change?  Who on this planet did not want  change from the preceding eight years:  a divisive and disputed election, global terrorism and 9/11, two wars in the Middle East, a devastating tsunami, the inundation of one of America’s great cities, and to top it off, the global financial meltdown. All this being so, Barack Obama began his presidency with an extraordinarily large reservoir of good will.  Let’s call this reservoir the Hope and Change Quotient (HCQ).

During Obama’s first days in office, the nation was engulfed in ’anger and rage’? GLM analyzed the situation back in February 2009 and found that what was being reported as ‘anger’ was actually ‘frustration,’ while what was being reported as ‘rage’ was actually ‘despair’, a sense of foreboding or impending doom. GLM followed this rather odd undercurrent during the earliest, most hopeful, days of the Obama administration. The results were striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Obama, since the survey included the ten days immediately following Obama’s swearing in.  Some of the keywords showing heightened awareness were Abandoned, Despair, Desperation, and Fear — all appearing in the media with double digit increases over the pre-election period.   This was perhaps an abberation we thought, but as we moved forward, the pattern continued unabated.

We saw a turning point with the Gulf Oil Spill speech.  This was the opportunity to show the world how a US President would properly respond to a major crisis threatening the Gulf Coast, the ecosystem, and the forces of nature and the evil of Man (an arrogant CEO from Central casting, BP, Halliburton, and a 24×7 ‘Spill Cam’ spewing forth colorful filth, worthy of  a Dreamworks 3-D treatment.   And what did we get?  We got what we had been measuring for the preceding two years:  Obama 2.0, with an academic-sounding speech detailing a broad plan for an alternative-energy future and few specifics, and little of the hell-and-brimstone his followers had hope for.  

By now it was being apparent for all to see.   This was a changed and changing man, at least how he revealed himself publicly through speech.  By time the 2010 Mid-Terms delivered their ‘shellacking’ the transformation was nearly plete.   With a few noteworthy exceptions, such as his Tuscon eulogy,which ranked among his best, the President has appeared less-and-less engaged, more-and-more distant.

In July we noted that the top political buzzwords were telling a far different story than either campaign was presenting to the American people.  Our analysis found that Bush was clearly assigned responsibility for the so-called Great Recession, while Obama was responsibility for the economy’s current condition, just as concern over Bain Capital and the ‘war against women’ were of less and little concern respectively.  In other words, the American people saw the issues as if the virulent political ads of both parties did not exist.  In contrast ‘Still believe the American Dream’  was No. 5 and ‘Disappointment in Obama Administration’ was No. 6.

At the same time, the Hope and Change Quotient has nearly been depleted, this being the normal course near the end of every president’s first term in recent memory.   The President has finally been vetted.  We now know the man, his strengths, weaknesses, and his proclivities.  This is not to say that he will not win in his bid for re-election.  But this is to say, that for better or worse, this is it.

This is the final narrative of Barack Obama.

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GLM used NarrativeTracker Technology in this study. NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new media sources as they emerge.

Paul JJ Payack is the president and Chief Word Analysts of Austin-based Global Language Monitor.

London Edges New York for Top 2012 Global Fashion Capital

Antwerpen

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Ninth Annual Ranking Now Includes Fifty-five Cities

September 6, 2012,  New York and Austin, Texas.   London has been crowned the Top Global Fashion Capital, edging out New York for the second year in a row, according to the Global Language Monitor’s annual ranking of the Top Fifty Fashion Capitals.  London and New York were followed by Barcelona, Paris and Madrid.  Rounding out the Top Ten were Rome, Sao Paulo, Milano, Los Angeles, and Berlin.

“London’s two-year run has been has been propelled by two rather extraordinary circumstances:  the emergence of the former Kate Middleton as a top fashion icon and the recent pletion of what have been hailed as an extremely successful Summer Olympics,” said Bekka Payack, Manhattan-based Fashion Director of GLM.  ”In recognition of the significance and growth of regional capitals with their distinctive styles and contributions to the fashion industry, GLM expanded the list to some fifty-five cities on five continents.”

Top movers on the plus side included Antwerp (+33), Caracas (+27), Johannesburg (+23), and Sao Paulo (+18).  Top movers on the down side include Mexico City        (-25), Toronto (-19), Moscow (-17), Chicago (-14), and Mumbai (-14), attesting to the heightened global petition.  Newers to this year’s analysis were Vancouver (31),  Seoul (34), Boston (44),  Houston (49), and St Petersburg, Russia (51).Prior to London’s two year reign, New York had reclaimed the crown from Milan.  Previous to this, New York had been the top fashion capital for five years running, taking the crown from Paris.The 2012 Top Global Fashion Capitals, with Rank, Previous Year’s Rank, and mentary:1.   London (1) – petitors stymied by Kate Middleton and now the hugely successful Summer Olympics.
2.   New York (2)– That toddling town is waiting in the wings for London to stumble.
3.   Barcelona (7) — Iberia rules with two fashion capitals in the Top Five.
4.   Paris (3)–  Topped ‘haute couture’ category, of course.
5.   Madrid (12)– Making a strong move toward the top.
6.   Rome (13)– Edging Milano this time out.
7.   Sao Paulo (25) — The Queen of Latin America, again.
8.   Milano (4) — Slipping a few spots, but never for long.
9.   Los Angeles (5) — The City of Angels strengthening its hold as a true fashion capital.
10.   Berlin (10) — Remains among the elite — and deservedly so.Read About the Top US Fashion Economic Powerhouses in AtlanticCities11.   Antwerp (44) — A surprising large climb in a very short time (up 33 spots).
12.   Hong Kong (6) — Tops in Asia, though down six year over year.
13.   Buenos Aires (20) — Moving steadily upward.14.   Bali (21) — Steady climb attests to it being more than just swimwear.
15.   Sydney (11) — Remains near the top, a few steps ahead of Melbourne, as is its wont.
16.   Florence (31) — A big move for Firenza (up 15).
17.   Rio de Janeiro (23) — Building toward the 2016 Summer Games.
18.   Johannesburg (41) — Jo-burg breaks into the Top Twenty.
19.   Singapore (8) — Trailing  Hong Kong but leading Tokyo and Shanghai.
20.   Tokyo  (9) — No longer the No, 5 to the Top Four, petition is aglow in Asia.
21.   Melbourne (17) — Still strong, still a few steps behind Sydney.
22.   Shanghai (14) — A thriving fashion center in a tough petitive arena.
23.   Caracas (50) — Tremendous upward movement for a seminal fashion center.
24.   Las Vegas (16) — Follow the money, and the money and the stars flow to Vegas.
25.   Monaco (15) — The principality is firmly ensconced in the European fashion firmament.
26.   Santiago (30) — A solid No. 5 in Latin America.
27.  Amsterdam (19) — Creative, original and a bit outre.
28.   Dubai (27) — A steady force in the mid-East ready to bloom further.
29.   Bangkok (32) — Struggling to gain ground in the region.
30.   Copenhagen (29) — Keeping pace with (and a bit ahead of) Stockholm.
31.   Vancouver (Debut) — Solid debut from this newer from the Pacific Northwest.
32.   Stockholm (28) — The Capital of Scandinavia’s influence is beginning to transcend its regional roots.
33.   Krakow (47) — A scrappy player wielding a surprising amount of influence.
34.   Seoul (Debut) — Korean fashion has now gained a foothold on the world scene.
35.   Moscow (18) — A bold and growing presence despite a stumble in the current analysis.
36.   Frankfurt (43) — Carving out its own space in Berlin’s towering shadow.
37.  Vienna (35) — Insight into 21st c. fashion emerging from ancient imperial venues.
38.  Mumbai (24) — Still leading New Delhi (now by 10 spots) to dominate the Subcontinent.
39.   Miami (26) — The fashion world beginning to understand Miami is more than swimwear.
40.  Abu Dhabi (42) — A steady climb backed by deep pockets.
41.   San Francisco (38) — A rising yet iconoclastic star.
42.   Austin (40) — Famous for its ‘Mash Up’ teams, the city propels its unique style forward.
43.   Warsaw (33) — Particularly influential in Central Europe.
44.   Boston (Debut) — Can New England deliver fashion to the world? Apparently so.
45.   Prague (48) —  A firm foundation in interpreting the traditional and the classic.
46.   Dallas (37) — Outdistances Houston to settle the local score.
47.   Mexico City (22) — Slips some twenty-five spots since the last report.
48.   New Delhi (39) — Striving for relevance on the global stage.
49.   Houston (Debut) — Big, bold and a city to watch.
50.   Chicago (36) – City of the Big Shoulders stretching out toward word-class fashion.
51.   St. Petersburg (Debut) — The former imperial capital making strides on the global fashion scene.
52.  Montreal (49) — Eclipsed by the debut of Vancouver but still a formidable force.
53.  Toronto (34) —  Nipped by its francophone neighbor to the North.
54.  Cape Town (46) — Though Jo-burg won the latest duel, Cape Town surely has plans.
55.  Atlanta (45) — Gaining an international reputation for its bold accents. .

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

Top Fashion Capitals by Region:

Europe (14):  London,  Barcelona, Paris, Madrid, Rome, Milano, Berlin, Antwerp, Florence, Monaco, Amsterdam,  Copenhagen, Stockholm, and Frankfurt.

Middle and Eastern Europe (6):  Krakow, Moscow, Vienna, Warsaw, Prague, and St Petersburg.

North America (13):  New York, Los Angeles, Las Vegas, Vancouver, San Francisco, Austin, Boston, Dallas, Houston, Chicago, Montreal, Toronto, and Atlanta.

Asia (6):  Hong Kong, Singapore, Tokyo, Shanghai, Bangkok, and Seoul.

Subcontinent (2):  Mumbai, New Delhi,

Oceania (3):  Bali, Sydney, and Melbourne.

Latin America (6):  Sao Paulo, Buenos Aires, Rio de Janeiro,  Caracas, Santiago, and Mexico City.

Middle East and Africa (4):  Dubai, Johannesburg, Abu Dhabi, and Cape Town.

The world fashion trade  is estimated to be over three trillion USD.

Protected: Final Olympic Brand Affiliation Rankings of the London Games Announced

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Olympic (Ambush) petition Officially Under Way

Ambushers Leading Sponsors 33-17

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Billions of Dollars in Brand Equity at Stake

AUSTIN, Texas.  July 18, 2012 — Of the Top Fifty Brands affiliated with the London 2012 Olympic and Paralympic Games only seventeen are official sponsors.  This according to the latest Brand Affiliation Index (BAI) analysis by the Global Language Monitor, the Internet media trend tracking pany.  The longitudinal study began in July 2011 and tracks the top three tiers of official Olympic sponsorship, as designated by the LOGOC and the IOC.

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“Fortunately in the Olympics there is no ‘mercy rule,’ where a winner is declared in a contest to reach twenty-one, when one side scores the first 11 points,” said Paul JJ Payack, President and Chief Word Analyst of GLM.   Of the top official and ‘non-affiliated marketers’ in the current study, the first twelve fall into the non-affiliated category.”

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Some seventy-five brands are studied including the twenty-five premier official sponsors divided into three tiers:  The TOP partners, which pay approximately one hundred million pounds for the privilege,  the Official Olympic Partners, and the Official Olympic Sponsors.  Together these sponsors pay an estimated 30% of the cost of staging the games.

There are a number of other levels and forms of sponsorship including national sponsorships such as the USOC.  The real cost of being a TOP partner ranges from a $500 billion to over a trillion dollar investment to panies that sign on for sponsorships spanning several Olympiads.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated petitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

Ambushing by ‘Non-affiliated Marketers’ is more than Michael Phelps pitching sandwiches; it is a years-long effort to create a pseudo-sponsorship to leverage the good-well generated by having the Olympics with one’s brand.

The GLM Brand Affiliation Index for this analysis,ranged from a high of 797.90 (Royal Philips} to a low of 1.50 for VisaCard.  The higher the score, the closer the brand affiliation with the event.

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The Top Twelve (all Ambushers), along with their tiers, are Listed below:

1Royal PhilipsTOP-A
2CVC CapitalOOP-A
3ExxonMobilOOP-A
4ManpowerOOS-A
5SchrodersOOP-A
6IBM GlobalTOP-A
7E ON EnergyOOP-A
8KPMGOOS-A
9Deutsche TelekomOOP-A
10BASFTOP-A
11EI DuPontTOP-A
12Cable & WirelessOOP-A

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As you can see for the above rankings, Business-to-Business brands are being subjected to the sames ambush marketing forces as B2C marketers.  ’

Royal Philips is crushing GE by over 20:1 margin; ExxonMobil bests BP by a similar margin; and BASF and DuPont are both striding past Dow.

The Top Ten Official Sponsors ranked from No. 13 to No. 39 overall.  They are listed below, along with their tiers.

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1BT GroupOOP
2CadburyOOS
3BMWOOP
4AdidasOOP
5PanasonicTOP
6McDonald;sTOP
7Coca-ColaTOP
8UPSOOS
9P&GTOP
10EDF energyOOP
11Arcelor MittalOOS
12SamsungTOP

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Though listed at the top official sponsor, the BT group actually ranks behind both Deutsche Telekom and Cable&Wireless.

Cadbury, McDonald’s and Coca-Cola are doing quite well for their investments in spite of the efforts to derail their sponsorships on the grounds of their contributing to a so-called ‘obesogenic’ environment.  Adidas is currently doubling Nike’s number.  P&G  continues to excel with their ‘Moms’ campaign.  Arcelor Mittal is a surprise standout for a pany previously little known to the public.

GLM has been measuring the effects of Ambush marketing on the Olympic Movement for the last three Olympiads, in the process accumulating perhaps the most extensive database of its kind.   For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.  GLM also tracks the brand equity of the athletes before and during the Games. For more information, call +1.512.815.8836, email info@, or click on www.

Ambush Marketers Continue to Dominate

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three petitors; Subway and Pizza Hut Top McDonald’s

Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars mitted to the IOC, which are primarily used to fund the Games.

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“The Olympic movement it is not immune to the historic shifts in munications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated petitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated panies that are direct petitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.815.8836.

For these rankings, enpassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated petitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush petitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
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The Top Ten Official Olympic Sponsors by BAI are listed below.

1Arcelor MittalSupporter
2EDF energyPartner
3BT GroupPartner
4Thomas CookSupporter
5UPSSupporter
6Lloyds TSBPartner
7CadburySupporter
8BPPartner
9P&GIOC
10ATOSIOC

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The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1CentricaAMB OP
2Eon Energy UKAMB OP
3BarclaycardAMB IOC
4SchrodersAMB OP
5Royal PhilipsAMB IOC
6EI DuPontAMB IOC
7KraftAMB SUP
8Ericsson mAMB SUP
9SubwayAMB IOC
10LufthansaAMB OP

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The Top Twenty bined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1Arcelor MittalSupporter
2EDF energyPartner
3BT GroupPartner
4CentricaAMB OP
5Eon Energy UKAMB OP
6Thomas CookSupporter
7BarclaycardAMB IOC
8UPSSupporter
9SchrodersAMB OP
10Lloyds TSBPartner
11CadburySupporter
12BPPartner
13Royal PhilipsAMB IOC
14P&GIOC
15ATOSIOC
16EI DuPontAMB IOC
17KraftAMB SUP
18Ericsson mAMB SUP
19SubwayAMB IOC
20LufthansaAMB OP

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The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated panies that are direct petitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each pany to the Olympic Brand, their petitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@

Top Trending Words of 2012 Mid-year Update

Obesogenic, Derecho (and gender-neutral ‘hen’) take on Apocalypse, Kate and Debt

Number of Words in the English Language:  1,016,672 (July 6 estimate)

AUSTIN, Texas July 10 – Trending 2012 Update: Obesogenic, Derecho (and the gender neutral ‘hen’) are taking on the Mayan Apocalypse, Kate, and Debt as candidates for the Top Word of the Year according to a mid-year update by the Global Language Monitor. Each year, GLM produces the top trending words for the following year just before the new year begins.  In 2011, it announced 12 possible candidates; mid-way through the year  the three new terms have been added to the list.

  • Obesogenic — An environment that tends to encourage obesity.  Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
  • Derecho — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.
  • Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or binations therefore: hen.

“The new words are taken from an intensifying debate on obesity as a major societal health crisis, a ‘land Hurricane’ that some link to global warming. and a move sometimes viewed as political correctness to end gender distinction among pronouns,”  said Paul JJ Payack, the president and chief word analyst of the Global Language Monitor.  ”At 2012′s mid-point, there has been considerable movement among the top trending words, and that trend will no doubt continue as it has during the entire life of our 1400-year old language.”

To see the Top Words of 2012, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).

The Trending Top Words of 2012 in revised order:

Rank/ Previous Rank/ Word / ments

1.  China (3) — Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.

2. Europe (12) — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  Plus ?a change, plus c’est la même chose.

3.  The Election (6) —  No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.

4.  Kate (2) — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line. (And most definitely not Katie, the future ex-Mrs. Tom Cruise.)

5.  Deficit (7) — Looks like deficit-spending will plague Western democracies for at least the next decade.

6.  Global Warming (10)— The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?

7.  Derecho (New) — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.

8. Olympiad (2) — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.

9. CERN (9) — Neutrons traveling faster than light?  The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000.  Somewhat forting until you realize this is about ten times more likely than winning a national lottery.)

10.  Rogue nukes (8)—  Iran and North Korea will be the focus of attention here.

11.  Near-Earth Asteroid (11) —  Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)

12.  Arab Spring (13) — the successor term for ‘Arab Spring’, whatever that might be.

13.  Bak’tun (4) — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)

14. Solar max (5)—  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?

15. Hen (New) — The Swedish attempt to create a gender-neutral pronoun to replace him or her or binations thereof: hen.

16. Obesogenic (New) — An environment that tends to encourage obesity.  Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.

The Top Words for 2011:  ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.

We Tell the World What the Web is Thinking …

Narrative Tracking
Narrative Tracking
Pop Culture
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High Technology
High Technology
Colleges MediaBuzz
Colleges MediaBuzz
Ambush Marketing
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Political Services
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Google/Harvard Validates GLM Word Count
Google/Harvard Validates GLM Word Count

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See how GLM Brand Affiliation Services can help your organization; call 1.512.815.8836 or email info@

Obama’s “Doing Just Fine” Internet Meme Surpasses ‘Mission Acplished’

Obama’s ”Private Sector  doing just fine” now an Internet Meme

parisons to Bush’s “Mission Acplished”  Proliferate

Measures Level II the five level-Internet-Meme Intensity Index (IMII)

Austin, Texas, June 9-11, 2012.  The Internet Meme that ignited when President Obama pronounced  ”The private sector is doing just fine,” at his  Friday news conference is now at Level II on the Global Language Monitor’s five-level InternetMeme Intensity Index (IMII).  One proliferating image conflates George W. Bush’s ‘Mission Acplished’ photo with Obama’s face intruding onto the scene.  Though this montage has been in circulation for some time, it was given new life from the president’s remarks in his June 8  news conference.

Bush’s  ’Mission Acplished’ I-meme is one of the earliest political memes ever recorded, though the president, himself, never actually uttered those words on May 1, 2003.  GLM receives frequent queries, even from the news media, asking when and where those words were recorded.

Bush delivered his prepared text focusing on ‘end of major bat operations’  from the deck of the USS Abraham Lincoln some thirty miles off the coast of San Diego.  In the background, was the typical banner that is arrayed on ships returning from bat operations:   Mission Acplished.

In the analysis, GLM found that Obama cross-referenced with “mission acplished” citations, surpass those related to Bush by a 9:7 margin.

“Internet Memes can spread quickly or build slowly.  The ‘Doing Just Fine’ meme is in a position to build through the November elections, depending, of course, on the ability of the Obama team to deflate it, and the Romney’s team to encourage its propagation,” said Paul JJ Payack, GLM’s president and chief word analyst.

“However, one thing is certain, once a meme ‘ignites,’  it follows its own rules and it future path is not always easy to predict.”

The life cycle of an I-Meme typically  follows four stages: 1) Ignition, 2) Verification, 3) Launch, and 4) Propagation.
The last I-Meme crossing the threshold for measurement  was the ‘Jolie Leg’ meme ignited during the Academy Award ceremonies last Spring.

Since its ignition, the ‘Doing Just Fine’ meme climbed to Level 2 (out of 5) on the GLM Internet Meme Intensity Index  (IMII).  GLM will continue to monitor the I-meme as it propagates and evolves.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 200,000 print and electronic global media, as well as new media sources, as they emerge.

About Global Language Monitor

Austin-based Global Language Monitor is the pioneer in web-based media analytics.  Founded in Silicon Valley, GLM collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language.

For information on GLM’s Internet Meme Tracking Services and the Internet Meme Intensity Index, call 1.512.815.8836, go to www. , call 1.512.815.8836 or email pjjp@post.harvard.edu.

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three petitors; Subway and Pizza Hut Top McDonald’s

Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars mitted to the IOC, which are primarily used to fund the Games.

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“The Olympic movement it is not immune to the historic shifts in munications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated petitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated panies that are direct petitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.815.8836.

For these rankings, enpassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated petitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush petitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
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The Top Ten Official Olympic Sponsors by BAI are listed below.

1Arcelor MittalSupporter
2EDF energyPartner
3BT GroupPartner
4Thomas CookSupporter
5UPSSupporter
6Lloyds TSBPartner
7CadburySupporter
8BPPartner
9P&GIOC
10ATOSIOC

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The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1CentricaAMB OP
2Eon Energy UKAMB OP
3BarclaycardAMB IOC
4SchrodersAMB OP
5Royal PhilipsAMB IOC
6EI DuPontAMB IOC
7KraftAMB SUP
8Ericsson mAMB SUP
9SubwayAMB IOC
10LufthansaAMB OP

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The Top Twenty bined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1Arcelor MittalSupporter
2EDF energyPartner
3BT GroupPartner
4CentricaAMB OP
5Eon Energy UKAMB OP
6Thomas CookSupporter
7BarclaycardAMB IOC
8UPSSupporter
9SchrodersAMB OP
10Lloyds TSBPartner
11CadburySupporter
12BPPartner
13Royal PhilipsAMB IOC
14P&GIOC
15ATOSIOC
16EI DuPontAMB IOC
17KraftAMB SUP
18Ericsson mAMB SUP
19SubwayAMB IOC
20LufthansaAMB OP

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The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated panies that are direct petitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each pany to the Olympic Brand, their petitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@

Colleges

Summer/Spring 2012 Rankings

No. 1 MIT first Tech School to top rankings

Game changing OpenCourseWare propels MIT to the highest score ever measured

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Volatility evident as educational consumers are presented with more choices

Penn State stumbles but holds onto a top ranking

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Richmond Tops all Colleges

Austin, Texas, April 4, 2012 – MIT topped Harvard for the top ranking of American universities by Internet Media Buzz according to the Global Language Monitor.  This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measured in the history of the TrendTopper Rankings.  Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking.  This is the eighth TrendTopper MediaBuzz ranking over the preceding five years. The rankings are conducted every nine months.

In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded.  The University of Chicago took its’ usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison.  Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford.  Yale and the University of Texas-Austin Rounded out the Top Ten.

MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program. OpenCourseWare  povides the same information available to MIT students to the world-at-large.  Not only can anyone, anywhere take M.I.T. courses online free of charge, they can  also earn certificates certifying mastery of the subject matter.

“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change.  In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.  This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.

Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of parison for the education marketplace.The Top Universities with current ranking and change from last ranking follow:

1.  Massachusetts Institute of Technology (5)

2.  Harvard University (-1)

3.  University of Chicago (+4)

4.  Columbia University (0)

5.  University of Wisconsin—Madison(+9)

6.  Cornell University (+4)

7.  University of California—Los Angeles (+10)

8.  Stanford University(-1)

9.  Yale University  (+4)

10. University of Texas—Austin(-2)

11. University of Washington (0)

12. University of Pennsylvania (+4)

13. University of Michigan—Ann Arbor(-3)

14. University of California–Berkeley (-12)

15. Princeton University (+1)

16. Ohio State University—Columbus (+13)

17. University of California — Davis (+2)

18. Indiana University—Bloomington (+6)

19. Virginia Tech (+18)

20. New York University (+3)

21. Duke University (+6)

22. University of California—San Diego(+3)

23. Georgia Institute of Technology (-2)

24. Johns Hopkins University (+7)

25. University of Virginia (+11)

For all 210 Universities and Master-degree granting colleges, go here.

University of Richmond tops all  colleges

In the college rankings the University of Richmond pleted its long climb to the top.

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Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.  Richmond Williams switched places with Smith, Bucknell and Union ing on strong.  Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.

The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:

1. University of Richmond (+2)

2.Williams College (+1)

3.Smith College  (+18)

4.Bucknell University  (+19)

5.Union College  (+3)

6.Amherst   (+13)

7.Colorado College   (+21)

8.Oberlin College   (+20)

9.The Cooper Union  (+28)

10.Pratt Institute   (+12)

11.   Colgate University (+37)

12.   Wellesley College  (+14)

13.   Occidental College (+27)

14.   Middlebury College  (+16)

15.   The Juilliard School  (+8)

16.   Davidson College (+26)

17.   School of the Art Institute of Chicago   (+22)

18.   Pomona College   (+6)

19.   United States Military Academy   (+24)

20.   Vassar College   (+29)

21.   Emerson College (+45)

22.   Bowdoin College   (+17)

23.   Carleton College   (+9)

24.   United States Naval Academy   (+32)

25.   Hamilton College   (+38)

For a plete list of all 200 colleges, go here.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of parison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true parisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other petitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it bees, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

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Fall 2010/Winter 2012 Edition

Top 300 US Colleges by Internet Media Buzz:

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Harvard Returns to the top

By: adminPublished: August 30th, 2011

Harvard Returns to the top, beating Northwestern and Berkeley

But Big Ten Beats Ivies:  8-6 in the Top 50

Williams Tops Richmond as No.1 in the College Category

Austin, Texas, September 3 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern.  The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions.  Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.

Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin.    Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.

“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to pare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of the Global Language Monitor.  “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”

In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.

Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences.  This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.  This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).

The Top 25 Universities by Internet Media Buzz

Rank/University/Last/ment

1.  Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.

2.  Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.

3.  University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.

4.  Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.

5.  California Institute of Technology (19) – CalTech nips its East Coast petitor for top tech honors.

6.  Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.

7.  Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.

8.  University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.

9.  University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.

10.  Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.

11.  University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.

12.  University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.

13.  Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.

14.  Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.

15.  University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.

16.  Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.

17.  University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.

18.  University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.

19.  University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.

20.  Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.

21.  Georgetown University (14) – Once again, the Top Catholic University in the land.

22.  New York University (18) – Growing global ambitions reflected in the global media.

23.  Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.

24.  Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.

25.  University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.

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The Top 25 Colleges by TrendTopper MediaBuzz

The College category also produced a new No. 1,   Williams College of Massachusetts as a strong No. 1 in the College Division.  (Little Three panion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)

Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.

In another first, three of the Claremont Colleges finished in the Top Ten:  No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona.  In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.

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Rank / Colleges Fall 2011

1.  Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..

2.  University of Richmond — Richmond looking stronger and stronger in the classroom,  the athletic field and the media.

3.  Union College – A sometimes overlooked gem of a school making strides in the Internet age.

4.  Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.

5.  Harvey Mudd College – One of the top technical schools in the nation finally getting it due.

6.  Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).

7.  Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.

8.  The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.

9.  Carleton College – A past No.1 that continues to gain in global reputation.

10.  Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.

11.  Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.

12.  Amherst College – Always lurking near the top of the Liberal Arts College rankings.

13.  Wellesley College – The only Woman’s College to achieve No. 1 in any prehensive national rankings.

14.  Bryn Mawr College – Katy Hepburn would be proud of how the little school has e of age (125thanniversary).

15.  Middlebury College – Such a large global footprint for such a small school.

16.  Bowdoin College – Used to boast of being the first US college to witness the sunrise.

17.  Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.

18.  Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.

19.  Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.

20.  Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.

21.  Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.

22.  School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.

23.  Babson College – Specialized in entrepreneurship before entrepreneurship was cool.

24.  United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.

25.  United States Air Force Academy –  Service Academies are amazingly unranked by US News and others

The Top Specialty Schools.

Top Engineering Schools:   CalTech, MIT, Georgia Tech (College: Harvey Mudd)

Top Online/For Profit Schools: the University of Phoenix.

Top Business School:  Babson College

Top Christian School:  Wheaton College, IL

Top Military Academy: United States Military Academy

Top Multi-disciplinary Art & Design School:  Pratt Institute

Top School of Art:  School of the Art Institute of Chicago (SAIC)

Top Music School: the Julliard School

Top Catholic University:  Georgetown University

Top Catholic College: College of the Holy Cross

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.

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2011 TrendTopper MediaBuzz Internet “Brand Equity” Rankings

Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges

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Historic Re-alignment of what is considered an ‘elite’ school

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AUSTIN, Texas December 30, 2010  – The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leapt over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic  powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.

There have now had three different schools taking the top spot for Universities in the last three years:  Harvard, Michigan and now Wisconsin.  As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot.  Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton.  UCLA also fell out of the Top Ten.  Other big movers included Georgetown, California-Davis and CalTech, each moving up ten or more spots.

“The ‘flight to quality’ continues unabated.  The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives.  The solidly performing ‘little Ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.”  One  aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”

For Previous TrendTopper MediaBuzz College Rankings go here

The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.

More resources can be found at
OnlineSchooling.net

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.

TrendTopper MediaBuzz utilizes Narrative Tracking technology that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

The Top Twenty Universities by the TrendTopper MediaBuzz Internet rankings follow.

1.   Univ. of Wisconsin—Madison

2.   University of Chicago

3.   Harvard University

4.   Mass. Institute of Technology

5.   Columbia University

6.   Univ. of Michigan—Ann Arbor

7.   Cornell University

8.   University of California–Berkeley

9.  Yale University

10.   University of Texas—Austin

11.   Stanford University

12.   Princeton University

13.   University of California — Davis

14.   Georgetown University

15.   Duke University

16.   University of California—Los Angeles

17.   University of Washington

18.   New York University

19.   California Institute of Technology

20.   Johns Hopkins University

The Top Ten Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.

We have now three different schools taking the top spot for Universities in the last three Years:  Harvard, Michigan and now Wisconsin.

As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton.  UCLA also fell out of the Top Ten.

Other big movers included Georgetown, California-Davis and CalTech, all moving up ten or more spots.